Alcohol Advertising
A brand-safe and 21+ compliant advertising platform for wine, beer, and liquor designed for both retail and direct-to-consumer marketing
Cheers to CPG
Gain a foothold in the rapidly expanding ALCBEV market by leveraging our robust suite of programmatic marketing tools. With features like precision geotargeting and government-verified 21+ data, you can confidently engage consumers while ensuring compliance and resonance with your promotional messages.
Target Audience Segments
Customers
Alcohol Marketing Challenges
Even the most creative and engaging beer, wine, or liquor advertising campaigns can’t succeed without access to premium ad inventory and prominent placement on media channels that reach viable audiences and actual consumers. And, do it all with scale. We know what you’re up against.
Capturing consumer attention in a saturated alcohol industry with established loyalties
Need to compete against alcohol marketing engines with big-budget campaigns
Fighting for shelf space in retail and organic search online
Knowing which audiences align with your brand messaging
Establishing a working marketing funnel to convert online interest into dollars
Creating an end-to-end customer experience that drives retention
Limit campaign delivery to only 21+ audiences
Ensuring on 21+ audiences may purchase via ecommerce and home delivery
Deliver campaigns on brand-safe platforms
Compliant Alcohol Advertising
Customized Alcohol Audiences
The first step in a programmatic campaign is to define and develop your customized beer, wine, or liquor ad audiences. We work closely with you to understand customer characteristics and create target audiences rooted in big data analytics, tailored with proprietary datasets, and verified by human insights. Then, we ensure your ads are seen across right-fit geographies, contexts, publishers, and media channels.
Premium Ad Inventory
MediaJel’s alcohol compliant marketplace includes more than 36,500 top publishers and reaches international consumers. These suppliers are friendly to alcohol advertisers and provide quality, brand-safe inventory to our advertising clients.
Diverse Advertising Channels
Diversity of channel is a huge asset to your marketing strategy. Programmatic advertising has evolved to include more than traditional native and display ads. Our wide-ranging and modern media mix can reach audiences where they are engaged ― on mobile, audio, video, CTV, digital out-of-home, and more.
Programmatic Advertising Solutions
Combined with an immersive approach to audience development, prospect targeting/retargeting, and customer cultivation to foster brand loyalty and repeat sales, our programmatic solutions for alcohol advertising connect you with customers throughout every part of their digital day. This immersion helps to drive near-term sales and build long-term brand equity.
Full-Funnel Audience Engagement
Full-funnel audience engagement is a holistic approach that encompasses audience development, precise prospect targeting and retargeting strategies, fostering brand loyalty, and maximizing repeat sales. By engaging audiences at every stage of the customer journey, from initial awareness to post-purchase interactions, businesses can build stronger relationships and drive sustained revenue growth. This comprehensive strategy ensures that no opportunity for connection or conversion is overlooked, ultimately leading to a more robust and successful marketing effort.
Real-Time Metrics
With our robust attribution platform, you gain the ability to meticulously track metrics including impressions, sign-ups, clicks, and click-through rates (CTR), all aimed at optimizing your return on ad spend (ROAS). Armed with reliable analytics, you can strategically allocate resources towards campaigns that yield tangible results, ensuring every dollar invested contributes to the growth and success of your business.
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Alcohol Brand Marketing
Our suite of powerful tools on MediaJel’s Marketing Platform makes launching and tracking marketing campaigns a breeze.
By integrating with your CRM, and POS platform, we’ve developed a compliant online sales engine and analytics platform that maximizes cannabis dispensary growth.
Track impressions, clicks, CTR, and tie revenue to eCommerce transactions.
Contact us to drive prospects to your growing alcohol brand.
Leverage Our Alcohol Marketing Strategies to Encroach on Big-Name Brands
The competition for loyalty among alcohol customers is intensifying as new players enter the market and the industry expands.
Now is the time to get ahead in the game with cutting-edge liquor marketing strategies. We’ll help you find and engage loyal customers with automated and data-driven advertising technology.
