Unlocking Competitive Advantage Through Data Analytics and Customer Data Enrichment

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. 

Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!

There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history  —with consumer behavior datasets to provide a more nuanced understanding of customer preferences. Cannabis customer data enrichment or second party data enrichment services can elevate your customer data from merely informative to truly insightful. 

Generating a more enhanced view of your consumers allows companies to better target cannabis and alcohol consumers who are actively seeking specific products or services, amplifying the return on investment for advertising campaigns and dramatically enhancing the customer experience.