How to Plan, Write, and Optimize Cannabis Blog Posts That Actually Work

You launched a cannabis dispensary blog with high hopes, then reality hit. Posts aren’t ranking. Engagement is crickets. Time is short. Sound familiar? You’re not alone. This guide is here to help you course-correct with strategies that actually drive traffic, engage real cannabis customers, and support your larger digital goals.

Why Your Dispensary Needs a Cannabis Blog: Search Engine Optimization

According to a Backlinko study, 83% of internet users read blogs at least once a month, indicating a strong audience base for blog content. And with 68% of online experiences beginning with a search engine, according to Ahrefs,  a well-optimized cannabis blog is essential for visibility and growth. 

Cannabis Search Engine Optimization (SEO) refers to the process of organically generating web traffic from search engines such as Google and Bing. At MediaJel, we perform SEO research to discover which keywords are prime for ranking and should be included in blog posts. We also implement other SEO initiatives such as:

• Creating a meta description
• Including internal and external links
• Tagging images with ALT text
• Creating an optimized SEO title
• Writing a call-to-action at the end of each post

All of these actions help ensure that quality content will climb in search engine rankings. Because our content is written with your potential customers in mind, it will also serve to educate and empower your target audience.

A blog also legitimizes your website and showcases your brand as an authority in the field. To rank and keep your customers interested, blog post topics should vary. Cannabis users are a diverse bunch, and blog content should reflect this. Learning how to blog about cannabis effectively means understanding your audience, staying compliant with regulations, and delivering value through education, product insights, and lifestyle content. When paired with tools like email marketing and loyalty programs, blog content can increase customer retention and lifetime value.

What Kinds of Blog Posts Should You Write?

Writing the right kinds of blog posts feels natural, energizing, and aligned—it’s like having a real conversation with your customers. The wrong kinds? They’re frustrating to create, hard to rank, and often land with a thud instead of a click. Here’s the sweet spot: 

Cannabis 101

Cannabis 101 posts that aim to share important info can be a great way to connect with the canna-curious. Posts about edible dosage, vaping, and cannabinoids can all help readers better understand the product you're selling and help them make choices that result in an enjoyable experience.

• What Are Cannabinoids and Why Do They Matter?
• How to Dose Edibles Without Overdoing It
• THC vs. CBD: What New Users Need to Know
• Understanding Terpenes: The Aromatics Behind the Effects

Local Content & SEO Boosters

One way to boost your local profile (and your local SEO) is to do local posts about happenings in your community. This can be anything from highlighting charitable organizations that you support to sharing some of the best hiking or camping spots in your hood. If you’re in a tourist destination, share your favorite must-see spots—and save yourself a spot on the list.

• Our Favorite Cannabis-Friendly Hikes Near [Your City]
• The Best Takeout Spots to Pair with an Infused Movie Night
• Local Art + Cannabis: Monthly Gallery Night Roundup
• [City] Dispensary’s Guide to Supporting Local Nonprofits

Product & Vendor Highlights

You can cover the features of different strains, highlight the effects, terpene profiles, and ideal use cases for each. Dive into the variety of products made by your vendors—like edibles, tinctures, topicals, pre-rolls, and concentrates—and explain how they benefit different types of consumers, from first-time users to seasoned patients. You can also create engaging roundups based on seasonal relevance, potency, popular ingredients, or specific needs (e.g., sleep support, pain relief, creativity). These types of posts not only inform your audience but also support purchasing decisions and boost SEO with keyword-rich content.

Example cannabis blog topics include:

• Surprising Purple Strains that Will Knock Your Socks Off
• Get Some Better Sleep with These Strains
• Kick it with These Cultivars
• Knock Out Fitness Recovery with These High-THC Products

Event-Based Content

Talk about your cannabis event in a post! You can drum up some buzz about an event before the fact and encourage people to stop by or cover the event and share important or fun info. Don’t forget seasonal moments like 4/20, Green Wednesday, or holiday gift guides.

• What to Expect at Our 4/20 Block Party
• Meet the Grower: Vendor Q&A This Saturday
• Our Top Picks for a Green Wednesday Shopping Spree
• How to RSVP for Our Holiday Cannabis Gift-Making Workshop

Lifestyle + Canna-Culture

If you’re focused on wellness for example, you can share some yoga practice varieties and strain pairings or highlight topicals for post-exercise.

• Yoga + Meditation: How to Get Started
• Why Your Cannabis Journal is a Great Resource
• 5 Hiking Tips to Make Your Next Journey a Blast
• Best Music to Get High With

These posts are great for weaving in your brand’s personality and cultural point of view.

How to Get Your Blog Posts Seen

Blog writing doesn’t have to feel like a grind. With a few smart tips, it gets faster, easier, and surprisingly fun! 

Segment Your Audience

After you figure out who your customers are, you can begin dividing them into segments. Segmentation is the process of grouping customers together based on factors such as demographics, interests, spending habits, and more. Segmentation is the method for organizing your customer base into smaller groups that can be marketed to more effectively.

Keyword Research

Keyword research helps you understand if the topic you want to write about can give you an SEO boost. It can also help you expand from that initial topic into additional posts. Using tools like Ahrefs, Semrush, and Google Trends, you narrow down your topics to find cannabis keywords your site can rank for.

Forget Clickbait

Don’t spend too much time worrying about writing a catchy, teasing headline. Because users are less likely to share your articles, previously effective clickbait titles—for example, “You Won’t Believe This New Link Between Cannabis and Alzheimer’s”—are now less likely to convert traffic to your dispensary blog. In fact, this possibly misleading tactic might actually be a turn off that leads to negative associations with your dispensary.

Let AI Do the Work

Don’t try to write every blog post from scratch. Many dispensaries now streamline their content process by pairing human insight with smart tools. According to Orbit Media, 80% of bloggers are using AI for tasks like idea generation, headline writing, and drafting, making it easier to publish faster without sacrificing quality.

Focus on Long-Form, Quality Content

Strive to make all your cannabis blogs at least 1,500 words. However long your posts are, they won’t have much value if they’re poorly written, disorganized, or not search engine-optimized.

Source Images and Hit Publish

Once you’ve completed your posts, you’ll want to source photos, upload everything to your blogging platform (we recommend WordPress), and then optimize them. Whether you’re publishing a canna blog focused on education or a weed blog highlighting product reviews and promotions, don’t forget to get the word out once it’s time to hit publish!

Build Backlinks to Boost Visibility

Focus on building and encouraging backlinks to your content. Aggressive PR is one option, but you can also invite a guest blogger from a site with a bigger following than your own; if they’ll agree to link back to your site from theirs, you’ve built a powerful bridge.

Repurpose and Promote

Turn your blogs into emails, social captions, video scripts, or carousel posts to get more ROI from each idea. When you publish a blog, promote it across your channels—email, SMS, Instagram, or even via QR codes in-store.

Need Help with Your Canna Blog? Let MediaJel Handle It

Content is great for boosting your SEO, but it should also be useful to your audience. If you want help developing a strategy or just want someone else to take the reins, schedule a call! Maintaining a blog can be tedious and time-consuming for business owners, so why not offload the work to our dedicated MediaJel content marketing team?

Want help building a blog that actually ranks? Let’s schedule a free 15-minute consult.

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