Get Familiar with Your Fan Base
One of the most common misconceptions about marketing is that successful marketing strategies are forged from a “trial and error” process. In fact, data is the most important foundation for your marketing strategy, and as a business owner, data is most definitely your friend. Getting to know your customers and their pain points helps you identify how to better attract and serve customers while shaping your brand identity. For example, pet owners and “stressed out millennials” are some of the biggest buyers of CBD online.
Struggling to identify your audience? It can be difficult to find your groove when it comes to branding and CBD marketing, especially for brands that are still starting out. Luckily, there are numerous tools out there to make life (and data collection) easier. For example, you can buy know cannabis user data, segment them by age group, or if they’ve visited a pet store in the last six months and activate an ad campaign to only target this audience. We’ll cover this tactic in more detail below.
Promote with Ease: Using Programmatic Ads
With programmatic ads, you can advertise to known CBD users across numerous devices, such as mobile apps, tablets, tv, digital billboards, podcasts, and more. Customers who have visited a CBD shop in the last six months can be segmented and targeted with branded banners, audio, or video ads. The best thing is that you can retarget customers who visited your website as a result of SEO and Google Ads until they make a purchase. In a nutshell, retargeting is when you search for CBD products on Google, visit the website cbd101.com and then see an ad for the same cbd101.com when playing a game on your phone, or reading espn.com.
Programmatic ads help you take the guesswork out of advertising to CBD customers and help you reach them efficiently while spending less money.
Becoming a Web Wizard: Mastering SEO and SEM
In the digital age, mastering SEO and SEM is a must if you want to reach customers and scale your business- but don’t worry, we’re here to help you master the basics. SEO, or search engine optimization, essentially works as a set of tools used to optimize the position of web pages in organic search results. SEO is an unpaid tactic used long-term to improve your site’s rank on major search engines, such as Google. SEO is affected by things such as your site’s performance speed, how many links are pointed to your site, and optimized content (aka content that pertains to your brand and the use of brand-specific keywords).
SEM is short for search engine marketing, a process that includes paid advertising, such as pay-per-click ads, Google Ads, and Bing Ads. SEM enables you to place search ads within the search engines results page of Google or Bing to attract more customers to your site. You will see your ads front and center, right under the search bar. SEM can help you get results fast and achieve a wider reach than you would through SEO alone.
SEO and SEM both function as crucial tools for your CBD marketing strategy, consider them part of the larger toolbox of tactics you can use to maximize your marketing budget.
Are you ready to transform your CBD marketing plan? Contact us today to learn more about how you can craft a rock-solid marketing plan for your CBD business.