Getting Creative with CBD: 3 Must-Have Strategies to Market Your CBD Brand

Marketing a CBD brand is more complex than ever. You’re working within a heavily regulated industry, facing ad restrictions across major platforms, and competing in a saturated marketplace.

So how do top CBD brands stay visible, build trust, and scale sustainably?

They get creative—and strategic.

Here are three must-have CBD marketing strategies that combine smart targeting, compliant growth tactics, and MediaJel’s proven expertise.

Explore MediaJel’s CBD Marketing Services →

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1. Get to Know Your Real Audience—Then Market Smarter

One of the biggest mistakes CBD brands make is trying to market to everyone. Effective marketing starts with data-driven audience segmentation.

At MediaJel, we help brands go beyond generic demographics and identify CBD shoppers based on real behavior—not assumptions.

Some of the highest-performing CBD segments today include:

• Pet owners searching for natural calming solutions
• Millennial women exploring wellness alternatives
• Adults 45+ looking for sleep and pain support
• Athletes or fitness-focused consumers interested in recovery

Using first-party data and geo-behavioral insights, we can segment users based on actions like:

• Visiting a pet supply store in the last 30 days
• Browsing a cannabis website
• Searching for sleep or joint pain relief
• Abandoning a cart on your site

Once identified, we help you activate campaigns across channels—programmatic, search, social, CTV, and more—with tailored messaging that speaks directly to their need state.

2. Promote with Precision: Use Programmatic Advertising to Reach the Right Shoppers

CBD brands face limitations on Google and Meta, but that doesn’t mean you can’t advertise effectively.

Programmatic advertising offers compliant, scalable ways to promote your CBD brand across high-traffic digital environments:

• Mobile apps
• News websites
• Connected TV
• Podcasts
• Digital out-of-home (DOOH) billboards

MediaJel helps CBD brands tap into 500B+ monthly ad auctions—even if you’ve been rejected by other ad networks.

We use targeting tactics like:

• Geo-fencing retail and dispensary locations
• Retargeting site visitors who didn’t purchase
• Lookalike audiences built on first-party data
• Contextual targeting to show ads next to relevant editorial content

Programmatic campaigns are completely trackable, and when paired with our revenue attribution dashboard, you’ll know exactly which campaigns influenced sales.

3. Master the Marketing Stack: SEO + SEM = Sustainable Growth

Your CBD brand needs to show up when people search. That’s where SEO and SEM come in—two essential tools in your CBD marketing toolbox.

✅ SEO (Search Engine Optimization)

CBD SEO is a long-term play that helps your website rank for organic search terms like:

• “Best CBD for anxiety”
• “Full-spectrum CBD tincture near me”
• “How much CBD should I take for rest?”

MediaJel’s CBD SEO services include:

• Keyword research tailored to compliant queries
• Content hubs and blogs that build topical authority
• Product page optimization and schema
• Technical SEO audits to improve site speed, crawlability, and UX

💡 Pro tip: SEO works even better when you pair it with retargeting. A user finds your blog, reads it, and then sees your brand again while browsing their favorite site or app.

✅ SEM (Search Engine Marketing)

While Google restricts most CBD terms, we help brands run compliant Google search ads, and  Merchant Ads for branded terms, educational pages, or non-ingestible product categories. Our in-house compliance team reviews every ad before it launches.

Benefits of CBD SEM:

• Show up for brand and product name searches
• Capture high-intent traffic during peak buying moments
• Split-test headlines, offers, and landing page experiences
• Drive quick wins while SEO builds momentum

Bringing It All Together: Full-Funnel Strategy with Attribution

MediaJel is more than a CBD ad agency—we’re your growth engine. With SEO, SEM, programmatic advertising, creative testing, and attribution under one roof, you can scale confidently and compliantly.

We help you:

• Build brand awareness across compliant ad channels
• Convert shoppers with optimized landing pages
• Retarget visitors until they purchase
• Attribute sales back to specific touchpoints
• Improve lifetime value with personalized email & SMS

Ready to Build Your CBD Marketing Strategy?

CBD marketing doesn’t have to be frustrating—or risky. With the right strategy and the right partner, you can build awareness, convert customers, and scale profitably.

MediaJel is the CBD digital marketing company trusted by top brands to grow visibility, traffic, and revenue through compliant, performance-driven campaigns.

Want to get creative and compliant?
Let’s build your CBD growth plan. Contact us today.