The Cannabis Advocacy Program: Forging Tomorrow’s MMJ Champions

The Cannabis Advocacy Program: An Education in Grassroots Organizing

The Cannabis Advocacy Program is a collaboration between two giants of the cannabis education sphere. In producing the program material, Green Flower—self-described as the global leader in cannabis education and training—partnered with NORML, a widely respected force in the cannabis legalization movement since 1970. A set of ten remote learning/video modules, the Cannabis Advocacy Program draws on NORML’s decades of experience in cannabis advocacy. Since its inception, the organization has built a formidable toolkit when it comes to cannabis advocacy, lobbying on the local, state, national, and global levels to help bring cannabis both to the forefront ballot box and the top of the public’s consciousness. Module topics include:

• Why advocacy matters
• How to build alliances
• The history of cannabis advocacy
• Bolstering voter engagement
• Effecting cannabis policy
• Nonprofit management
• Ways to get your community involved
• Framing your message
• Working with the media
• Partnering with legislators
• Implementing initiatives
• Techniques for defending progress

Though the video course is aimed squarely at rising young voices for cannabis advocacy, it’s not limited to those just entering the arena. Billed as an essential tool for cannabis industry professionals as well as nonprofit employees and members, completion of the Cannabis Advocacy Program earns students a Cannabis Advocacy Certificate.

Following Green Flower’s time-tested approaches to remote learning and cannabis education, the online courses are comprised of engaging videos and written materials, knowledge checks at the end of every module for students to assimilate their learning, a private forum for students to connect and provide support to each other, and downloadable references for them to keep and access later.

The course is estimated to require 5 - 10 hours to complete. Full information on the course—including synopses of each module—are available here.