How we do it

Digital Marketing and Advertising Software Platform: Your force multiplier to amplify engagement, drive sales, and build valuable brand equity

CONNECTING DOTS & CREATING PATHS

Before any online or instore purchase is made, a human connection is sparked. Something piques interest, generates engagement, and drives a consumer to act.

In today’s non-linear buying journey, most of a prospect’s research, discovery, and decision-making occurs digitally… and long before they search for a specific brand, walk through a dispensary’s door, or hit “buy now”. To attract and convert customers, cannabis brands and retailers must identify those pivotal moments of interest and capture attention where it counts.

WHAT IS PROGRAMMATIC?

Programmatic. Let’s start by agreeing the term sounds jargony and that itemizing all our “behind the curtain” data crunching and software coding isn’t what you need to grow your cannabis, CBD, or alcohol brand. (And it’s proprietary anyway). Here’s what you need to know:

Programmatic advertising uses a combination of big data, contextually unique data, and AI to serve digital ads to your most relevant prospects and customers. It’s the most efficient and cost-effective way to give advertisers, like you, access and scalability via wide networks of ad inventory across media channels. For the vast majority of consumer products and retailers, it’s that simple. For cannabis, CBD, and alcohol brands, advertising is far from simple.

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traders working on programmatic advertising platform

DETAILS MATTER

Who you partner with for cannabis programmatic advertising affects more than the performance results of a single campaign. Improper ads and inappropriate placements can negatively impact your entire business, inviting regulatory headaches and costly fines.

Your platform partner must provide reliable, responsive solutions that ensure every ad placed is served in a brand-safe, compliant, and brand-suitable fashion – without geographic spillover or regulatory blunders. Unlike providers who retrofit their digital marketing platforms, we custom-built MediaJel.io from the ground up. Every component is architected for the explicit requirements, challenges, and opportunities of the cannabis, CBD, and regulated industries.

STEP-BY-STEP: WE DELIVER RESULTS

Cannabis programmatic advertising must diligently adhere to numerous geographic, contextual, and creative confines in order to ensure brand-safety and regulatory compliance. But in terms of basic process and steps, how programmatic works in the cannabis industry is similar to mainstream CPG products and retailers.

DEFINE & BUILD AUDIENCES

DEFINE & BUILD AUDIENCES

We begin every cannabis programmatic advertising campaign by understanding your specific goals as well as your broader marketing objectives, from building long-term brand equity to driving sales for a time-sensitive promotion. Working together, we leverage your target personas to define and develop your ideal audiences.

These audience segments allow us to capture the “right” identifiers for ad serves and include an extensive set of considerations unique to your business such as age, interests, purchase histories, behavioral patterns, and geospacial data.

COLLECT & MAP IDENTIFIERS

COLLECT & MAP IDENTIFIERS

Then we get busy capturing, assigning, and mapping identifiers with your target audiences. Using proprietary identity graphing tools, we collect and map highly targeted, useful data from a variety of relevant sources.

Our cannabis programmatic advertising platform leverages data captured from our intelligent pixels placed on your website and online store as well as POS and CRM data, cross-device user data, and tightly geo-framed audience expansion data… all in compliance within identity-safe, ethical, and legal third-party data rules.

SAFELY DELIVER CROSS-CHANNEL

SAFELY DELIVER CROSS-CHANNEL

With your custom identity graphs in hand, we execute. MediaJel’s unrivaled global ad inventory includes over 36,500 top publishers and provides omnichannel placement opportunities that reach far beyond display and native ads. Through our exclusive private marketplace and proprietary ad server, we’re able to efficiently deliver your ads on cannabis-friendly networks of mobile, audio, video, advanced TV, social, and more.

Once served, our advanced traffic quality and fraud detection tools meticulously monitor placements to ensure that your campaigns reach real human audiences – not bots – and are positioned in high-visibility locations and in compliance with all regulations.

MEASURE & OPTIMIZE

MEASURE & OPTIMIZE

Having access to the right team with the right skillsets is crucial to achieving sustainable, goal-oriented results. Knowing how programmatic works in the cannabis industry, our dedicated crew of digital media traders and optimization experts works closely with you throughout your campaign to monitor, analyze, and optimize performance.

With open communication, real-time reporting, and actionable insights, we stay focused on tackling the problems you’re looking to solve and achieving your desired outcomes.

ANALYZE & ATTRIBUTE

ANALYZE & ATTRIBUTE

Data transparency is central to MediaJel’s analysis and attribution approach. We believe your data is your data. We will never withhold or disguise your raw metrics. In addition, our account services team and skilled data analysts bring decades of applicable expertise with post-campaign reporting.

Together, we gauge campaign performance against both your short- and long-term goals, helping uncover and understand valuable multi-touch attribution metrics. Looking back with clarity and transparency, we get you future-ready for your next programmatic advertising campaign. This is the strength of data-driven, people-powered insight at work.

DEFINE & BUILD AUDIENCES

DEFINE & BUILD AUDIENCES

We begin every cannabis programmatic advertising campaign by understanding your specific goals as well as your broader marketing objectives, from building long-term brand equity to driving sales for a time-sensitive promotion. Working together, we leverage your target personas to define and develop your ideal audiences.

These audience segments allow us to capture the “right” identifiers for ad serves and include an extensive set of considerations unique to your business such as age, interests, purchase histories, behavioral patterns, and geospacial data.

COLLECT & MAP IDENTIFIERS

COLLECT & MAP IDENTIFIERS

Then we get busy capturing, assigning, and mapping identifiers with your target audiences. Using proprietary identity graphing tools, we collect and map highly targeted, useful data from a variety of relevant sources.

Our cannabis programmatic advertising platform leverages data captured from our intelligent pixels placed on your website and online store as well as POS and CRM data, cross-device user data, and tightly geo-framed audience expansion data… all in compliance within identity-safe, ethical, and legal third-party data rules.

SAFELY DELIVER CROSS-CHANNEL

SAFELY DELIVER CROSS-CHANNEL

With your custom identity graphs in hand, we execute. MediaJel’s unrivaled global ad inventory includes over 36,500 top publishers and provides omnichannel placement opportunities that reach far beyond display and native ads. Through our exclusive private marketplace and proprietary ad server, we’re able to efficiently deliver your ads on cannabis-friendly networks of mobile, audio, video, advanced TV, social, and more.

Once served, our advanced traffic quality and fraud detection tools meticulously monitor placements to ensure that your campaigns reach real human audiences – not bots – and are positioned in high-visibility locations and in compliance with all regulations.

MEASURE & OPTIMIZE

MEASURE & OPTIMIZE

Having access to the right team with the right skillsets is crucial to achieving sustainable, goal-oriented results. Knowing how programmatic works in the cannabis industry, our dedicated crew of digital media traders and optimization experts works closely with you throughout your campaign to monitor, analyze, and optimize performance.

With open communication, real-time reporting, and actionable insights, we stay focused on tackling the problems you’re looking to solve and achieving your desired outcomes.

ANALYZE & ATTRIBUTE

ANALYZE & ATTRIBUTE

Data transparency is central to MediaJel’s analysis and attribution approach. We believe your data is your data. We will never withhold or disguise your raw metrics. In addition, our account services team and skilled data analysts bring decades of applicable expertise with post-campaign reporting.

Together, we gauge campaign performance against both your short- and long-term goals, helping uncover and understand valuable multi-touch attribution metrics. Looking back with clarity and transparency, we get you future-ready for your next programmatic advertising campaign. This is the strength of data-driven, people-powered insight at work.

Uncompromising Data Ethics

MediaJel’s custom-built digital marketing platform is revolutionizing cannabis programmatic advertising around the globe. And we’re doing it with an uncompromising commitment to compliant data collection, safe identity graphing, and ethical data management.

Data Ethics sit at the very core of our business, and every aspect of our programmatic advertising platform is compliant for regulated brands, retailers, and community partners, regardless of where in the world you’re marketing.

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DATA CAPTURE AND MAPPING

Intelligent pixels prepare your data for the cookie-less future

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CROSS-DEVICE TARGETING

From mobile to laptop to connected tv, we know your audience

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PRECISION GEOFENCING

Safely serve ads using highly targeted geofencing and location data

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AUDIENCE RETARGETING

Keep audiences engaged and customers loyal

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OMNICHANNEL ADVERTISING

Reach consumers across activities and throughout the day

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PRIVATE AD MARKETPLACE

Exclusive inventory for high-quality traffic and ad placement

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SELF-SERVICE DASHBOARD

Real-time metrics and actionable data at your fingertips

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MULTI-TOUCH ATTRIBUTION

Better analysis helps your team make better business decisions

SUPERIOR DEPTH.
UNRIVALED REACH.

Powered by over 2.6 million identifiers, MediaJel’s precision-targeting graphing tools reach deep to find the audiences you most want to engage.

And with direct access to more than 36,500 top publishers via our exclusive private marketplace, we have the global scale your cannabis programmatic advertising needs to safely reach the right consumers, in the right place, on the right device, and at the right moment along their buying journey.

LET'S GET TO WORK

We custom-built our proprietary digital marketing and programmatic advertising platform to help you reach more targets, engage more customers, and grow your sales.

See how our solutions can deliver for your business.

Schedule a call or personalized demo today!

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