Deep Discounting Is Not a Strategy,
It’s a Slow Leak on Your Profits
Stop training cannabis customers to pay less and start turning every new customer into a repeat buyer worth 2–3x more.
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We did the research for you
Death by Discounting: The Dispensary Data Doesn’t Lie
Discounting is rising across markets, bringing risks of margin erosion, brand dilution, and overstocking that threaten your profitability.
Holiday Spikes Don't Always Boost Sales
Average cannabis discounts have climbed year-over-year, but holiday spikes don’t always translate into higher revenue
Headset
32% Price Drop Since 2021
Average retail cannabis prices have dropped by 32% since 2021, putting pressure on margins even as competition intensifies
Flowhub
13% Average Discount Rate
Average cannabis retail products are discounted at 13%, which significantly cuts into profit margins.
Greenstate
Overstock Drives Deep Discounts
Overstock drives deep discounts, hurting margins and training customers to wait for deals.
240 LogisticsDeep discounts might drive short-term traffic, but the long-term impact is devastating:
20–30% Margin Loss
$75 to $52.50
Discounts Are Habitual
According to data from Headset.io, discounting is not driving true loyalty—it’s creating coupon-chasing behavior that’s expensive to maintain.
See the Impact Instantly
Your discounts cuts both your prices AND PROFITS. See exactly how much margin you lose for every % discounted.
Webinar Series: Escaping the Discount Death Spiral
Join all four episodes or pick the ones that matter most to your business. Each session is packed with thought leaders, data, real-world examples, and actionable strategies to help you win without racing to the bottom.
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See the data on how discounting drains margins and why smarter strategies outperform. Learn how to spot margin risks, boost customer value, and replace the discount spiral with sustainable discount strategies.
See how loyalty programs and gamified rewards are outperforming discounting at every turn, backed by real customer data, store-level case studies, and insights from loyalty marketing strategists.
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If you’ve been looking for a way out of the discount race but aren’t sure how to pivot without taking a hit, this session is for you. You’ll walk away with practical strategies used by the best in cannabis and CPG to grow sustainably.
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Explore branding strategies behind pFriem’s rise from craft to cult brand. Learn how cannabis and CPG companies can build premium, lasting brands.
The 30/60/90 Day Discount Escape Plan
From margin bleed to margin growth in just three months. We’ll give you the step-by-step roadmap to shift away from discount dependence and toward sustainable, loyalty-driven revenue.
Why it works:
This phased approach gives you a realistic, data-backed path to retrain customer buying behavior and recover lost profit—without losing traffic or sales momentum.
Graduate transition prevents customer shock
Data-driven decisions at every step
Maintains revenue while building loyalty
30
First 30 Days
Audit all promotions and identify margin leaks
Run the Price War Calculator on your top-selling SKUs
Establish baseline metrics for customer behaviour
60
Next 60 Days
Introduce micro-discounts and value-added effects
Pilot gamified lotalty rewrads programs
Track uplift vs. margin loss with A/B testing
90
Final 60 Days
Fully transition to a loyalty-first model
Implement tiered incentives and VIP programs
Build campaigns that increase AOV without cutting price
Get your Complete Escape Plan
Detailed templates, checklists, and step-by-steps instructions for each phase of your transformations.
Your Next Steps
