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Episode 1 of the Series: Escaping the Discount Death Spiral
Margins are shrinking, and discounts are to blame.
Even when traffic is strong, brands and dispensaries across the U.S. are watching profits erode under the weight of discounts. This episode of Cannabis Marketing Live takes you inside the numbers to show how and why the industry has fallen into a discount spiral, and what to do before it’s too late.
We’ll reveal national and state-level data from Headset.io with Data Scientist Mitchell Laferla spotlighting where discounting is most aggressive, why states like Michigan and California are driving the trend, and how consumer behavior is shifting in response. More importantly, we’ll show you what to do about it: how to move from blanket discounts to smarter, data-driven strategies that protect your margins, increase basket size, and keep customers loyal without racing to the bottom.
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