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What the Numbers Say: Discounting Isn’t the Strategy—It’s the Signal

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What the Numbers Say: Discounting Isn’t the Strategy—It’s the Signal

9/25 | 11am PST | 2pm EST

Episode 1 of the Series: Escaping the Discount Death Spiral

You’re not imagining it—your margins are getting tighter, even when your store is busy.

This episode of Cannabis Marketing Live reveals national and state-level data to show just how deep the discount spiral really goes and where dispensaries are consistently losing money, despite strong foot traffic and sales volume. The numbers don’t lie: without a clear retention strategy, most cannabis retailers are discounting themselves into the red.

We’re diving into exclusive industry data from sources like Headset.io, showing how aggressive first-time discounts of 25–40% can lead to a $215+ loss per customer over six months—and what to do about it before it’s too late.

What You’ll Learn:

  • The real numbers behind discounting trends across U.S. and state-level markets

  • How to spot the warning signs in your own margins before they become unsustainable

  • The true cost of new customer acquisition—and how to make every one 2–3x more valuable

If you’re responsible for driving sales, maintaining margins, or growing sustainably, this webinar will give you the clarity and the numbers you need to rethink your pricing strategy.

You’ll also receive our free Discount Calculator + Audit Analysis, so you can plug in your own numbers and walk away with a clearer path forward.

This session is designed for multi-location dispensaries, retail operators, marketers, and brand leaders who are done with the discount hamster wheel and ready to focus on profitability.

Save your spot now and see what the data really says.

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