How to Communicate Your Dispensary Loyalty Program
Getting customers to sign up for your loyalty program through text via a text loyalty program, or email campaign is the best way to keep your customer informed and make sure your message is heard. Texts are especially effective as they are more likely to be read than an email, which can easily be lost among hundreds of other emails.
If you decide to go the text message route, it’s important that you’re aware of a couple of things. First, by law, customers must physically opt-in to receive text messages. Second, don’t overdo the texting. If you’re sending too many customers will ignore your message and potentially become annoyed with your business and opt out of the text loyalty program.