CANNABIS MARKETING:
THE ONLY YOU GUIDE YOU’LL EVER NEED
Our 2025 guide to cannabis marketing will teach you how to grow your business using SEO, advertising, social media, and more while staying compliant with strict cannabis advertising regulations.
What is Cannabis Marketing?
Cannabis marketing is the strategic promotion of cannabis, CBD, and hemp-derived products, dispensaries, and ancillary businesses while adhering to complex state cannabis advertising laws.
Success in cannabis marketing hinges on compliance, creativity, and authentic consumer connection. Since traditional platforms like Google and Meta impose heavy restrictions on promoting cannabis products, success requires a mix of:
📈 Digital Marketing
- SEO: To rank in Google and YouTube search results
- Content Marketing: To educate and build consumer trust
- Social Media Marketing: To build brand presence and foster community
- Email & SMS Marketing: For personalized, direct engagement
- Paid Media: Programmatic advertising, X (Twitter), and Google Ads to attract and convert
📢 Brand & Engagement Marketing
- Brand Storytelling & Influencer Marketing: To spark awareness, trust, and loyalty
- Loyalty Programs: To drive retention and repeat purchases
- Events & Local Marketing: To foster real-world engagement and foot traffic
- Public Relations (PR): To shape brand perception, gain media coverage, and build credibility
- Guerrilla Marketing: To generate buzz through creative, unconventional campaigns
Yes, You Can Advertise Cannabis on Mainstream Channels!
Despite advertising restrictions, cannabis programmatic advertising allows cannabis businesses to run compliant ads on mainstream inventory like ESPN, New York Times, Barstool Sports, and across devices like:
By combining compliant, data-driven digital strategies with engaging consumer content, cannabis businesses can expand their reach, increase sales, and grow market share.
Before investing money in advertising, you need a solid business cannabis marketing framework in place.
- Cannabis Business Plan: Define your vision, financial model, and operational strategy.
- Everything you need to build a cannabis business plan
- Download our Cannabis Business Plan Template
- Cannabis Market Research: Analyze industry trends, competitors, and target demographics.
- Tips for conducting cannabis market research
- Download our Competitor Analysis Template
- Cannabis Laws by State: Understand and comply with your state’s cannabis advertising regulations.
- Learn which platforms allow cannabis ads
- Compliant cannabis advertising strategies by state
- Cannabis Target Audiences: Define your ideal customers based on data.
Cannabis Advertising Regulations: What You Need to Know
Marketing cannabis products requires more than creativity—it demands compliance. Every state has its own rules, and every platform has its own restrictions. To advertise effectively and legally, you need to understand both.
We’ve broken down the safest, most effective digital strategies and which platforms allow cannabis ads, based on your state’s regulations and product category.
🔗 Explore our guide to cannabis advertising laws by state →
In that guide, you’ll learn:
- What is LDA (legal drinking age) compliance
- Which platforms (like Google, Meta, and Twitter/X) allow cannabis or hemp ads—and what restrictions apply
- Compliant cannabis marketing strategies like SEO, influencer marketing, and cannabis programmatic ad regs
- How to navigate LegitScript, geo-targeting, and compliant inventory
Whether you're a cannabis dispensary, delivery service, CBD brand, or agency, understanding where you can advertise is just as important as how. Start there, then come back here to build a winning cannabis marketing strategy.
Cannabis Branding: How to Build a Compliant and Memorable Cannabis Brand
Once your business plan and compliance framework are set, focus on building a strong cannabis brand identity and digital marketing presence.
What are the key elements of a strong cannabis brand identity?
A strong cannabis brand identity consists of:
- Clear Brand Mission & Vision: Consumers connect with brands that stand for something, whether it’s sustainability, social equity, wellness, or innovation. Define what your brand represents.
- Learn how to develop your cannabis mission and vision statements.
- Learn how to develop your cannabis mission and vision statements.
- Unique Brand Voice & Messaging: Are you edgy, educational, luxury, or playful? Your tone should be consistent across social media, ads, packaging, and customer interactions.
- Consistent Visual Identity: This includes logo design, typography, color schemes, and packaging aesthetics that make your brand instantly recognizable.
- Target Audience Alignment: Your branding should speak directly to the lifestyle and values of your ideal customer.
- Product Differentiation: Whether it’s terpene-rich strains, microdosed edibles, or premium packaging, make sure your offerings stand out.
- Customer Experience & Loyalty: Strong branding is reinforced through exceptional customer service, loyalty programs, and an engaged community.
💡 Pro Tip: Your brand is more than a logo—it's the emotional connection consumers have with your business.
This is a make or break moment for your business. learn everything you can about developing your Cannabis Branding in our Cannabis Academy.
Select Your Cannabis Tech Stack
The code has been cracked—cannabis tech is the growth engine. Each piece works together to integrate customer data, enabling precise audience targeting and personalized messaging across multiple channels. It empowers agile campaign management with real-time analytics, fostering continuous optimization and measurable ROI to track the impact of your cannabis marketing strategy.
Core Components of a Cannabis Tech Stack
- CRM & Automation – Manage relationships, automate outreach, and personalize messaging across channels (e.g., Alpine IQ, SpringBig).
- POS & eCommerce – Handle transactions, inventory, and customer data while supporting online menus and orders (e.g., Flowhub, Dutchie).
- Analytics & Reporting – Track website performance with Google Analytics, and measure ad impact with MediaJel’s Revenue Attribution, which connects campaign spend to actual sales and ROI.
- Loyalty & SMS Platforms – Drive repeat business with automated SMS campaigns and loyalty programs (e.g., High Rewards, SpringBig).
- Budtender Training – Train staff on product knowledge, compliance, and customer experience to drive better in-store outcomes.
What technology tools do cannabis businesses need for marketing and sales?
A successful cannabis business requires a robust tech stack to manage marketing, sales, and compliance. The essential technology tools include:
Customer Relationship Management (CRM) System: Tracks customer interactions, automates follow-ups, and helps personalize marketing.
Website: Content Management System (CMS) – Manage your website content and SEO performance using cannabis-friendly CMS platforms that allow for fast updates, landing pages, and blog publishing. Popular options include, Wordpress, Webflow, and Shopify.
Point of Sale (POS) System: Facilitates transactions while tracking inventory, customer history, and loyalty programs. Top dispensary POS systems include Dutchie and Flowhub.
Online Menu Integration: Platforms like Dutchie allow customers to browse products and place orders online.
Google Suite & Analytics: Essential for tracking website performance, SEO, and conversion data using Google Analytics, Google Tag Manager, and Google Search Console.
Loyalty & Rewards Programs: Retain customers with integrated rewards systems like SpringBig and High Rewards.
Inventory & Compliance Software: Track inventory while ensuring compliance with tools like Metrc, BioTrack, and LeafLogix.
Social Media & Content Scheduling Tools: Plan and automate posts using Hootsuite, Buffer, or Sprout Social.
Customer Support: This platform provides tools for addressing customer inquiries and issues promptly, enhancing satisfaction and loyalty. In some cases, a CRM will include customer support features.
Marketing Automation Platform: Enables email campaigns, SMS marketing, and automated workflows. Look for dispensary-friendly platforms.
Programmatic Advertising Tools: Platforms such as MediaJel help run compliant digital ad campaigns.
HR Platform: Streamlines employee management, from hiring to payroll, ensuring compliance with labor laws and industry regulations.
Budtender Training Platform: Educates dispensary staff on product knowledge, customer service, and compliance, ensuring they provide informed recommendations to customers.
💡 Pro Tip: Always choose dispensary software that can scale with your business. As you expand, you’ll need deeper customer insights and more robust engagement strategies.
One of the most important considerations is compliance. Since cannabis is highly regulated, any CRM or marketing platform must support opt-in messaging, age-gated content, and geo-targeting to avoid marketing to underage users.
👉 Top 10 Cannatech Companies To Watch this year
How to Build a High-Converting Cannabis Website
A high-performing cannabis website does more than display products—it drives traffic, engages visitors, and converts them into loyal customers. To succeed, your site must be visually appealing, easy to navigate, mobile-friendly, optimized for search engines, and fully compliant with industry regulations.
Whether you're a dispensary or cannabis brand, your website should reflect your unique selling proposition (USP) while providing a seamless user experience from first click to checkout.
Key Elements of a High-Converting Cannabis Website
- SEO-Optimized Product Pages – Include high-quality images, rich product descriptions, cannabinoid/terpene profiles, and reviews to drive traffic and support conversions.
- Mobile-Friendly Design – Ensure your site is responsive and loads in under 3 seconds to accommodate the majority of mobile users.
- Clear Calls-to-Action (CTAs) – Guide visitors to convert with clear prompts like “Shop Now,” “Find a Dispensary,” or “Join Our Loyalty Program.”
- Seamless Navigation – Organize menus and categories to help users find products, promotions, and educational content with minimal clicks.
- Trust Signals – Build confidence with verified reviews, security badges, compliance messaging, and transparent policies.
- E-Commerce & POS Integration – Sync your online store with in-store operations using platforms like Alpine IQ or Dutchie to improve order accuracy and inventory management.
💡 Pro Tip: A cluttered website kills conversions. Keep your design clean, highlight best-selling products, and always test different layouts to see what converts best.
Reach the Right Cannabis Customer—Every Time.
From daily users to wellness-first microdosers, not all cannabis consumers behave—or buy—the same. Successful brands tailor their messaging, creative, and offers to meet each segment’s unique needs and motivations.
To truly connect, you need to go beyond broad demographics and tap into behavioral insights, preferences, and purchase patterns. That’s where segmentation, personalization, and first-party data come in.
- Key Demographics & Segments – Understand major consumer groups like wellness seekers, recreational users, medical patients, and connoisseurs.
- Personalization Across Channels – Adapt creative, tone, and offers for email, SMS, display, social, and in-store experiences.
- First-Party Data for Retargeting – Use compliant data to build high-converting retargeting audiences based on real customer behavior.
💡 Pro Tip: Not everyone who uses cannabis is your target customer. Learn how to find, build, and activate the segments that align best with your brand goals in our Cannabis Target Audience Academy.
Organic vs. Paid Cannabis Marketing
To grow your cannabis business, you need a strategic mix of paid and organic marketing. Paid channels drive quick visibility, while organic strategies build long-term authority and customer loyalty. A winning strategy blends both—aligned with business goals, audience behavior, and strict compliance guidelines.
For cannabis eCommerce, it’s especially important to think full-funnel marketing—from awareness and consideration to purchase and retention—so every touchpoint moves the customer closer to conversion and repeat business.
💡 Marketing Gold: How to build a full funnel cannabis ecommerce marketing strategy.
Paid Channels
- Programmatic Advertising (CTV, DOOH, Display, OLV)
Run geo-targeted, compliant campaigns across premium digital channels with platforms like MediaJel, reaching cannabis consumers across devices and environments. - Google/Bing Search Ads (LegitScript Certified Only)
Available for hemp-derived CBD products. Requires LegitScript certification but offers high-intent traffic through keyword targeting. - Meta (Facebook & Instagram) Ads (Hemp-Derived Products Only)
Meta allows advertising of topical hemp-derived CBD products with LegitScript approval. Campaigns must be educational, age-restricted, and avoid medical claims. - X (formerly Twitter) Ads (Cannabis-Friendly Platform)
One of the few major platforms allowing paid cannabis advertising, it is ideal for both THC and hemp brands in legal markets. The platform targets users based on interests, keywords, and geolocation. - Influencer & Sponsorship Campaigns
Boost brand visibility and community engagement through partnerships with cannabis-friendly influencers, events, podcasts, and local sponsorships.
Organic Channels
- Content & Blogging
Publish educational, search-optimized content to attract traffic, build authority, and support SEO. - Social Media
Engage your audience with behind-the-scenes content, tips, product drops, and community updates—without making direct product claims. - Email & SMS Marketing
Retain and re-engage customers with personalized promotions, new product alerts, and loyalty incentives. - Search Engine Optimization (SEO)
A critical foundation for long-term growth—cannabis SEO helps your site rank in Google and capture high-intent traffic. (More on this below.)
💡 Pro Tip: The most effective dispensaries use paid to amplify performance and organic to sustain growth and trust. Check this out for a comprehensive guide on cannabis marketing strategies to create a full funnel digital marketing strategy.
How Do I Balance Paid Advertising & Organic Marketing for My Cannabis Business?
Balancing paid and organic marketing in the cannabis industry requires a strategic allocation of resources. Paid ads provide immediate traffic, while organic marketing builds long-term brand authority and trust.
Since cannabis businesses can’t rely on traditional ad platforms like Google and Meta, they must get creative with compliant paid advertising while also investing in organic methods like SEO, content marketing, and social media engagement.
How to Allocate Your Cannabis Marketing Budget:
50-60% Organic Marketing (Long-Term Growth)
- SEO & Content Marketing
- Local SEO
- Social Media Marketing
- Email & SMS Marketing
40-50% Paid Advertising (Short-Term Traffic & Sales)
- Geo-Targeted Display Ads
- Programmatic Advertising: CTV, DOOH
- Sponsorships & Local Events
- Influencer Marketing
Balancing Paid & Organic for Maximum ROI:
- Use paid ads to drive immediate traffic to your website or in-store promotions.
- Optimize organic marketing so that once visitors land on your site, they engage and convert.
- Track performance metrics to allocate more budget toward high-ROI channels.
💡 Pro Tip: Paid marketing gets people in the door, but organic marketing keeps them coming back. The best dispensaries invest in both!
Cannabis SEO: Driving Long-Term Traffic
Cannabis dispensary SEO is the backbone of any long-term cannabis marketing strategy. With ad restrictions across major platforms, ranking in search results is one of the most reliable and cost-effective ways to reach new customers and drive eCommerce revenue. While often a higher upfront investment, the value of SEO grows over time—unlike paid ads, which stop delivering results the moment they're turned off.
Key SEO Strategies for Cannabis eCommerce and Dispensaries
On-Page SEO
- Optimize product pages with keyword-rich descriptions, images, and reviews.
- Use clean, SEO-friendly URLs and proper heading structures.
- Include alt text for all images.
Local SEO
- Set up and optimize your Google Business Profile (GBP).
Target “near me” and city-specific cannabis keywords (e.g., “best dispensary in Denver”). - Get listed on local cannabis directories like Weedmaps and Leafly.
Content Marketing
- Publish educational blogs (e.g., “Best cannabis strains for creativity”).
- Target long-tail keywords and frequently asked questions.
- Use schema markup to enhance your search snippets.
Link-Building & Off-Page SEO
- Earn cannabis backlinks from blogs, directories, and media.
- Encourage customer reviews on Google and other platforms.
- Partner with local orgs or publishers for mentions and guest posts.
Technical SEO
- Ensure fast page load times and mobile responsiveness.
- Fix broken links and maintain clean internal linking.
Use structured data/schema for dispensary, product, and review info.
💡 Pro Tip: SEO is not a one-and-done task. Monitor rankings, update content regularly, and refine based on Google Analytics and Search Console data.
📈 Did you know? At many dispensaries, 30%+ of revenue comes from eCommerce sales—making SEO and local search visibility essential to success.
For detailed guidance, check out the following resources:
Email & SMS Marketing
Cannabis text message marketing (SMS) and email remain two of the most effective channels for driving repeat purchases and building customer loyalty—especially in the cannabis industry, where paid ads are limited.
- Segmentation & Personalization
Group your first-party customer data by purchase behavior, preferences, or location to send relevant, timely messages. - Campaign Strategy
Use cannabis SMS for flash sales, restock alerts, or loyalty rewards. Pair with email for longer-form content like newsletters or educational guides. - Platform Compliance
Choose a cannabis-compliant platform that supports opt-in messaging, age gating, and unsubscribe functionality. - SMS Deliverability Tips
Keep texts short, use clear CTAs, avoid flagged terms, and send during business hours to improve delivery and engagement.
💡 Pro Tip: SMS open rates can exceed 90%—but only if you're compliant. Make sure your list is opt-in and your messaging adds real value. Check out more about cannabis SMS marketing here.
For more detailed email marketing strategies and tips, explore our related content:
Launch Cannabis Ads on Every Screen
Investing in paid advertising such as cannabis Google Ads and Bing Ads is a key strategy for driving traffic and increasing sales for your cannabis business..
Search Engine Advertising: Google, Bing & DuckDuckGo
Yes, cannabis and CBD businesses can run Google Ads —with the right setup! Search ads help capture high-intent traffic from users actively looking for cannabis products or dispensaries near them. Use Responsive Search Ads with keywords like "dispensary near me" to appear in local search results.
Want broader reach? Performance Max campaigns run across YouTube, Gmail, Maps, and the Google Display Network (GDN), while Bing Ads and DuckDuckGo offer less competitive, lower-cost search ad options.
For comprehensive tips and strategies, explore our related content:
- Google Ads for Dispensaries
- Google Ads Tips
- Maximizing Google Ads with Machine Learning
- Dispensary Search Ads
Cannabis Programmatic Advertising
Programmatic advertising is a game-changing way to showcase your cannabis brand directly to your target audience! By automating the buying and selling of digital ad space, you can display your cannabis products on mainstream sites—think mainstream websites and apps ESPN, New York Times, and - dating apps, gaming platforms, news outlets, and meme sites.
You can target your audiences where they spend time online, by specific demographics, behaviors, and even geo-locations, ensuring your ads reach the right people at the right time.
Compliant Programmatic Channels for Cannabis
You can advertise compliantly across all of these channels.
- Display Ads: Banners and responsive ads across websites and apps
- Online Video (OLV) Ads: Video ads in-stream or within web content
- Connected TV (CTV) Ads: Streaming ads on smart TVs and OTT platforms
- Digital Out-of-Home (DOOH) Ads: Digital billboards and transit displays
- Native Ads: Seamlessly integrated into content feeds and articles
- Audio Ads: Played on music platforms, podcasts, and smart speakers
- Rich Media Ads: Interactive ads with engaging, expandable features
💡 Pro Tip: Unlock the full potential of cannabis ads with our Cannabis Programmatic Advertising Guide packed with strategies and tips to supercharge your digital marketing!
Cannabis Marketing Attribution: Measuring Success Across Channels
Want to know which marketing channels are actually driving sales? Revenue attribution helps you connect the dots between your campaigns and customer actions—across ads, SEO, email, and more.
Before changing your strategy, make sure your tracking is set up correctly. With tools like the MediaJel Marketing Attribution Dashboard, you can see exactly what’s working and optimize for better results.
Key Attribution Models:
- Last Click Attribution: Focuses on the last touchpoint before a conversion. While simple, this model often overlooks earlier interactions that contribute to customer decisions.
- First Click Attribution: Gives credit to the first touchpoint, highlighting the role of initial engagement in sparking interest.
- Multi-Touch Attribution: Assigns value to all touchpoints along the customer journey, offering a more holistic view of marketing performance.
By leveraging marketing attribution tools and models, cannabis brands can better optimize campaigns, allocate budgets effectively, and drive more efficient marketing strategies that align with customer behaviors.
Learn more about revenue attribution here:
- Budget Drain or Revenue Gain? Your Marketing Dashboard Holds the Answer: Revenue Attribution
- Cannabis Revenue Attribution Dashboard
- 53+ Key Performance Indicators (KPIs) for Cannabis Dispensaries
- Revenue Attribution: The Secret Weapon You Aren’t Using
- Marketing Revenue Attribution: Unlocking the Power of Data-Driven Decision-Making
Build Customer Loyalty & Word-of-Mouth Marketing
Once you’re driving new traffic, the next step is turning one-time buyers into loyal advocates. Strategic loyalty and referral programs boost customer lifetime value (LTV) by rewarding repeat purchases, while review campaigns and referral incentives amplify word-of-mouth marketing. From points-based systems to VIP tiers and automated review requests, these tools build trust and drive long-term growth.
👉 Learn how to structure high-impact programs in our Customer Loyalty Academy and boost advocacy with our Word-of-Mouth Marketing Guide.
Guerrilla Marketing Ideas for Cannabis Dispensaries on a Budget
Guerrilla marketing uses bold, unexpected tactics to capture attention and leave a lasting impression—often without a big budget. It relies on creativity over spend, aiming to spark curiosity, drive engagement, and make your brand unforgettable through unique, on-the-ground experiences.
Here are 5 Guerrilla Tactics Your Cannabis Dispensary Can Launch On A Budget.
Cannabis Industry Events
Not all business growth happens at the cash register. Attending cannabis events provides a valuable opportunity to make connections that could pay off down the road. At industry events, the focus shifts from immediate sales to building a network of trusted contacts and partners.
Customer-focused events, where you can provide samples and make sales, allow you to directly engage with potential customers, offering them firsthand experience with your products, which can foster brand loyalty and drive immediate sales.
Learn more about cannabis events here:
Cannabis Public Relations
Cannabis public relations (PR) is a powerful tool for building credibility, shaping your brand narrative, and fostering positive relationships with your target audience. Unlike traditional advertising, PR helps position your cannabis business as an industry leader through earned media, thought leadership, and authentic storytelling.
Want to learn more about Cannabis Public Relations, check out these resources:
Is Your Cannabis Marketing Strategy Working?
Before you invest more time or budget, take a step back and assess what’s really moving the needle. Use this 10-point checklist to identify gaps, uncover opportunities, and ensure your cannabis marketing efforts are driving results across every channel.
10 Qs to Audit Your Cannabis Marketing Strategy
- Are your tactics effective across channels?
- Do you track KPIs for your tactics?
- Are you adapting based on analytics and insights?
- Is your messaging personalized and engaging?
- Are you building strong customer relationships?
- Is your branding consistent everywhere?
- Are you focusing on high ROI ad tactics?
- Are you compliant and ethical?
- Are your loyalty programs and communications transparent?
- Are you continuously optimizing marketing campaigns for ROI and growth?
If you said “no” to any of these, your Cannabis Marketing Strategy has room to grow.
Let's Get to Work
Growth in the cannabis industry—whether you're a dispensary, brand, MSO, or national player—is built on a reliable process, not just luck. As a leading cannabis marketing agency, MediaJel combines years of industry research and marijuana marketing expertise with proven execution to help you scale. MediaJel has developed the blueprint to guide your success.
We custom-built our proprietary cannabis digital marketing and programmatic advertising platform to help you reach more targets, engage more customers, and grow your sales.
See how our solutions can deliver for your business.
Schedule a call or personalized demo today!
Cannabis Marketing FAQs
Due to differing laws and regulations, Cannabis marketing legality varies significantly depending on the jurisdiction (country, state, or region). In many places where cannabis is legal, either for medical or recreational use, there are strict regulations governing how cannabis products can be marketed and advertised. Common restrictions include:
- Age Restrictions: No targeting of minors.
- Content Limitations: No unsubstantiated health or therapeutic claims.
- Placement Limits: Ads are restricted near schools and other youth-centric areas.
- Compliance: Adherence to local labeling, packaging, and promotional guidelines is mandatory.
- Consult local legal experts before launching campaigns.
Impactful marketing strategies depend on several factors for cannabis businesses including legality, target audience, and market dynamics. Here are some proven marketing strategies:
- Digital Advertising: Leverage compliant platforms (e.g., Google Ads, social media).
- Content Marketing & SEO: Publish educational content and optimize for search to build trust and visibility.
- Email Marketing: Engage subscribers with personalized updates and promotions.
- Social Media & Influencer Engagement: Use community-driven content and authentic influencer partnerships.
- Event Marketing & PR: Host events and secure media coverage to enhance credibility. Tailor these strategies to your market while ensuring legal compliance.
Compliance challenges in cannabis marketing stem from the unique regulatory landscape governing the industry. Here are some key challenges:
- Advertising & Content Restrictions: Strict guidelines on ad placement and claims.
- Packaging & Labeling Requirements: Mandatory accurate and safe packaging.
- Age Verification: Ensuring marketing does not reach minors.
- Regulatory Complexity: Navigating varying federal, state, and local laws.
- Social Media Limitations: Platforms may restrict or ban cannabis-related ads. Staying updated with regulatory changes and consulting legal experts is essential.
Building customer trust in the cannabis industry requires strategic marketing approaches that prioritize transparency, education, and customer-centric communication. Here are several effective strategies:
- Educational Content: Provide clear, accurate product information and usage guidelines.
- Transparent Branding: Communicate values, sourcing practices, and quality control measures.
- Testimonials & Reviews: Leverage positive customer feedback for social proof.
- Responsive Support: Offer excellent customer service and proactive engagement.
- Community Involvement: Participate in local events and advocacy to strengthen reputation.
Creative offline marketing tactics can be highly effective for cannabis businesses to connect with their target audience in a personal and memorable way. Here are some creative ideas:
- Pop-Up Events: Create temporary retail experiences in high-traffic areas.
- Community Sponsorships: Support local events and initiatives.
- Educational Workshops: Host seminars on cannabis benefits and safe usage.
- Branded Merchandise: Distribute items like t-shirts and hats to build brand recognition.
- Street Art & Interactive Installations: Use creative public displays (where permitted) to generate buzz.
- Product Sampling & Facility Tours: Offer hands-on experiences to build consumer confidence.
If you need help marketing cannabis, our door is always open.
Social Media for Cannabis Brands
Social media goes beyond likes—it helps build trust, grow your community, and establish brand authority. Even if you’re not ready to post on every platform, it's smart to reserve handles on Instagram, X (Twitter), Facebook, TikTok, LinkedIn, and YouTube. These platforms support community engagement, influencer partnerships, and, in some cases, compliant cannabis or CBD advertising.
Which platforms allow cannabis advertising?
What are the best cannabis social media strategies to increase engagement?
Learn everything you need to know about Cannabis Social Media Marketing here.
Explore related content for more insights: