Life Beyond Cookies: Increase Ad Personalization with Cannabis Consumer Identity Graphs

With MediaJel Chief Technology Officer, Dana Szova

The disappearance of cookies and Apple’s ATT implementation have thrown marketers for a loop. Don’t fear, there is a superior long-term solution!

What You’ll Learn

Building and using an identity graph provides both long-term stability and intriguing new possibilities in the face of diminishing addressability.

With the rise of people-oriented marketing, identity graphs have become the cornerstone for identifying and connecting with people across all channels and devices. Identity graphs enable large-scale, multi-channel marketing for connecting with customers at every stage of their journey. Rather than looking at clients as numbers, people-based marketing looks at them as individuals and allows you to create a more personalized engagement.

Using a user identification graph instead of a cookie allows you to provide personalized ad experiences across all devices including mobile apps, websites, emails, and even at physical retail locations.

During our 60-minute webinar, you’ll learn:

  • How to track consumer engagement in a cookieless society
  • The data sources of an identity graph and how to use them
  • What is identity stitching, and how is it used to create an omnichannel view of your consumer
  • Learn real-life identity graph applications within cannabis

Don’t miss this webinar if you want to level up your cookieless ad strategy!

Other Ways to Enjoy the Webinar

Listen to the Audio

Access SoundCloud Audio Join to Access Audio

Download the Transcript

Follow us on LinkedIn