Boost E-Commerce Sales with the World’s First Dispensary Google Ads AI

[ {Intro}

good morning good afternoon if you're speaking to us from the east coast it is a pleasure having everybody on the line today for our webinar we're going to take just another minute to allow other attendees to join and we will be right back with you all right let's get started with today's webinar today's webinar we're going to be talking about how to boost e-commerce sales with the world's first dispens dispensary google ads ai very exciting topic for today uh really cutting edge as well technology that we have developed here foot traffic and we're really really excited to be sharing this with you how to supercharge your advertising and reach more customers really at the core of what we're going to be discussing here today for our agenda we're going to be covering how google ads ai can improve e-commerce sales the secret to a successful campaign and why now is the right time to launch your google ads ai strategy a little bit about myself i'm eduardo

{Eduardo Silva}

silva i bring with myself over 18 years of marketing and sales experience and i'm really happy to share all of this these lessons learned if you will along the way with you today a little bit of foot traffic uh foot traffic is a leading dispensary digital ads agency within the cannabis space we've been in business for over five years solely focus in this vertical and we're really really excited to be partnering with so many uh clients within this space to help us we're to advance who we are and improve upon our practices let's get ready for today's webinar couple housekeeping items first and foremost a lot of content that we're going to be covering today cell phones we love them they are the root of all digital advertisement but for today's webinar we ask you to put them facing down on your desk and mute them so that it does not distract from the content because we're going to be moving fairly fast with a lot of information second of all let's familiarize yourselves with the zoom interface if you navigate to the top of the bar where you see the little blinking uh light for the zoom panel there is a q a section there okay this q a section could also be on the bottom of your screen so do look for it take a moment you just familiarize yourself with your interface there we do have panelists who are ready and able to address any questions for you live so do use that function for q a and make sure to stick around we have special offers for our attendees today that i will be sharing at the end of the webinar so once again i want to thank you for taking the time out of your day your time is very valuable to us so let's get right to it google ads one of our goals as an advertising analytic analytics agency is to make accessing compliant advertising channels easy for our customers we know there are a lot of regulations that can make it feel like it's impossible to advertise that's where digital advertising comes in for the most part digital ads and seo are allowed everywhere and one of the best ways we found for dispensaries to share their message is also one of the most underrated if you want to get your dispensaries brand in front of potential customers then you need to use google ads now a lot of people think that dispensaries can't do google ads this is simply a mistake when you work with a knowledgeable team you can implement this high return strategy and start seeing the results quickly right now not many dispensaries are using google ads to advertise this means that it's easier to score particular keywords and to consistently rank at the top imagine showing up at the top of the search results when well above your competition you can even show up at the top of google maps results and because most other dispensaries aren't taking advertising of this kind you won't have to pay much per click now this will change when more dispensaries start using google ads but for now it's one of the best ways to quickly implement your website traffic and get a leg up on the competition plus if you haven't heard yet foot traffic recently released some exciting news foot traffic now has the capability of combining the power of artificial intelligence with google ads for traffic's new ai software connects real-time trends to dispensaries google ads campaigns this super charges the performance and increase e-commerce sales and revenue of up to 25 percent no one else in the cannabis industry is doing this we're putting together ai's ability to work from and from and analyzing many data sets and our own team's expertise on google ads knowledge to refine and launch even better campaigns so what does this mean for cannabis dispensaries and delivery services using a combination of historical data real-time weather data and social media signals our new google ads machine learning technology creates models around a variety of rich data sets this extensive modeling produces dynamic bid strategies that respond to trends and shifts in demand thus yielding greater returns that means we can now create more high converting google ads even faster to help our clients increase their reach and find new customers plus these campaigns will be more effective than they were before which is really saying something dispensary customers were already seeing great returns on ad spend on their google ads investments now we'll be able to improve upon our very own performance and take our clients campaigns to a few more notches with foot traffic's machine learning we'll be able to create ads that lead to even more clicks increasing our customers return on ad spend and creating a renewable pipeline of online revenue when created as a part of a larger dispensary advertising strategy our new google ads machine learning campaigns will help our clients capture a larger part of their market let's take a moment here to review a

{Case Study}

case study we began implementing our google ads ai service for our current clients before announcing it to the general public because of that we're able to share the results of an ai campaign that we've been running for the past three months this case study reflects the q3 results from one of our clients that operates in the northeast over three months our ai software pulled in historical data from previous campaigns trending information from news channel aggregators such as google and maine social media and even historical weather reports in future forecasts within the clients region we use this vast amount of information to create a variety of ads including dynamic tax ads smart campaigns non-brand campaigns and product campaigns thanks to the initial investment of eight thousand dollars into our google ads ai service our client saw nineteen thousand four hundred and thirty seven website visitors who made a perk who made purchases totaling at 273 000 that's the return on ad spend of 34.19 they pay just 41 cents to acquire each customer now let's take a moment to let that sink in 41 cents to acquire each customer this is paramount this looks great right so how exactly does it save you money the secret to our foot traffic ai is really a combination of factors and we're happy to share them with you let's start off with management these ads aren't set in and forget it a lot of people treat them that way but if you want to get the most from your google ads you need to consistently monitor and optimize them as part of our service we manage our clients accounts and take a hands-on approach we test different copy bidding strategies and targeting metrics to get the best possible returns we're consistently checking on the performance of our campaigns and looking for opportunities to improve because when our clients succeed we succeed this ties into our second secret sauce foot traffic has been running google ad campaigns for our clients for years now we have multiple team members who are certified in google ads including our ceo this experience allows us to find the best keywords possible and create our targeting strategy for each campaign we've nailed down our processes for creating and optimizing google ads that catch the attention of searchers we're skilled at targeting those individuals who are ready to buy from you plus we're always looking to learn more we stay on top of changes made by google to its platform and we invest in education so that we can continue to be the leaders in the dispensary google lab space when you work with foot traffic you get the benefit of our knowledge you also don't have to worry about the learning curve we get started quickly and effectively we will steer your ads in the right direction and use the best tools to get your campaign's attorney a quick profit and to help our clients

{Revenue Attribution}

better see the effects of their advertising campaigns we institute a revenue attribution and made it part of our mission let's be honest there's a not a lot of transparency in advertisement it's often hard to see the effects and to know what to look for revenue attribution helps you prove that there is value to each one of our clients campaigns by providing reporting that ties advertising to store visits and sales we're able to show which campaigns have the highest return on ad spend tracking and measuring success is such a crucial part of advertising this is something that's standard in our industry excuse me this is a standard in other industry and we want to make it a standard in the cannabis industry to maximize your ad spend you need to know how well your ads are working so that you can make adjustments as necessary if you fail to track you're just letting money slip through your fingers you should track your impressions the click-throughs for your ads and your cost per click your impressions are how many times your ad is showing up not everyone is going to click on your ad so it's important to look at the difference between your impressions and your clicks your click through or how many people are actually interacting with your ad and clicking on them your cost per click is how much you are actually paying google for each of the clicks on your ads tracking these numbers can help you troubleshoot your ads for example if you're getting a lot of impressions but not many clicks you should revise your ad copy because it's not working well when you set up revenue attribution you're able to identify how many of your sales are a result of your google ads campaign when you can see the results of your campaigns like this you can actually cut back on campaigns that aren't working and invest money in the ones that are getting you the results there's no need to just throw money towards ads and hope that they work with revenue attribution you can create a game game plan measure its effectiveness and then allocate your budget in a way that's guaranteed to get you more sales again this is something that we set up for each and every single one of our clients you don't have to do anything as long as you have a compliant e-commerce platform we can handle this for you and start saving you money not only are we happy to share why our

{Transparency}

google ads ai service can save you money but we also focus on transparency when working with our clients we share everything we're doing and provide reporting so that our clients have the info they need to provide internal stakeholders within their organization we have worked with both cmos dispensary owners founders and we understand that sometimes you need to be able to pass on this information to other individuals within your organization by providing timely accurate reporting that's easy to read we help our our partners share the information that keeps their advertising initiatives funded plus it saves them time they don't have to try to create reports based on what we're doing to share and prove the value we handle this for you and right now maintaining a healthy advertising budget is crucial by being able to share the results of the various campaigns you run with us you can protect your advertising budget and perhaps even get more money allocated for the most effective campaigns this is an exaggeration every month we have clients increasing their google ads investment because they're able to easily show the value of these campaigns to decision makers internally they see the boost in their bottom lines and they want to invest more it's that simple now i'm sure you're you've been wondering exactly how does foot traffic's ai work so let's talk a little bit more about that basically we have built a proprietary software that is able to take into account a lot more data than a human can to support our google ad campaigns it looks at historical weather patterns and sales trends associated with it takes into account what's trending on social media and brand sentiment looks into news aggregation channels such as google and bing news for brand mentions and also considers all other factors to help create dynamic bidding strategies and campaigns and he does this all in split seconds all the time where a human would take weeks to see patterns and make effective campaign changes because it's always looking at the latest information is consistently reassessing campaigns and making them better this helps us generate more cost saving bid strategies and campaigns that are likely to get more clicks now if you have used google ads before you may know that the platform offers something to help you actually analyze historical data but that's basic information on how keywords have performed in the past what we're talking about here with foot traffic ai isn't just that it's a much more robust tool that combines multiple data sets and clustering of information to make educated decisions not just yesterday's keyword performance like other tools on the market i know this can be confusing so feel free to schedule a call with our team and we'd be likely happy to actually clarify this for you and address any other questions that pertains to your campaigns and we'll actually put our um scheduling link here in the chat window so you can schedule a call with us when people seek out a dispensary it can be based on a multiple on multiple factors maybe they read something or saw something that made them think of making up cannabis purchase maybe the weather is predicting a storm and they want to stock up google ads itself doesn't take these inputs into account when helping people make ads if you want people to engage with your ads then they need to actually reflect how people shop our ai software helps get people to your website to make a purchase by focusing on the data that actually leads people to want to buy cannabis plus because the campaigns are based on multiple real-time data models that take consumer behavior into account they can help increase e-commerce sales while maximizing spend efficiency at the same time the power behind our ai mechanism and the speed at which it's able to gather in parse data is like hiring 10 extra advertisements on your team so you can get the benefit of efficiency without payroll costs our newest initiative was started with the best interest of our clients in mind we're always brainstorming to uncover new and better ways to serve the dispensaries that partner with us our goal is to align with yours your success is our success if you are debating about whether this type of advertising is right for your dispensary then also think about the timing right now it's the best time to launch an advertisement campaign currently there's a lack of competition when it comes to dispensaries on google ads this makes it easier to appear for those desirable keywords that are going to drive a traffic to your website we're also about to jump into the holiday shopping season i know we're already starting to see some of the ads for holiday gifts out there and a lot of companies are starting their holiday advertising early because of the uncertainty about the pandemic they don't know what restrictions may be in place come december so they're launching ads right now to encourage early shopping if you want to make sure that your ads are running by november and start getting that traffic to your menu then start now we know that customers perching behavior has changed since march and people are visiting dispensaries less while making larger purchases instead of stopping by a store buyer dispensary right weekly they're stopping by every two or three weeks so the sooner you start your ads the more people you can reach and convince to purchase online from you even if you aren't concerned with the holiday shopping season it's still important to launch your ads as soon as possible because doing so lets our ai software gather more data so that we can create the most effective campaigns for you to maximize your potential and the potential of our software we want we want at least a couple months worth of data this really boosts results

{Foottraffik + AI}

i want to emphasize that it's not just our ai technology that's scoring these amazing results it's really down to our knowledgeable team not only do we have multiple people certified on google ads on staff but we have a team of writers who help create compelling copy for our clients ads google ads are text ads so what you can't and cannot say have a big impact on whether or not people will click on your ads succinct ads that are relevant to the keywords you're targeting it's crucial you also need to offer something like a deal curbside pickup or even another special you have a limited number of characters and you need to make the most of them at the same time certain words in your copy can get your ads flagged this is why people think that dispensaries can't use google ads because you can't use terms like marijuana and cannabis they think there's no way to utilize the platform but that's just not true we've run thousands upon thousands of ads for dispensaries across all of north america it's totally possible you just need to know what is and isn't acceptable and steer clear problematic words and phrases otherwise you run the risk of not just having your ads dropped from the platform but having your whole account shut down by google our process is creating managing and optimizing your ads to help you reach new customers and convert those customers into loyal returning clientele we handle all of the heavy lifting and put our expertise to work to generate sales for you this is a low-cost tool that truly pays off while your roi is going to differ because of where you're located it's still a no-brainer especially during the current recession to help you protect your bottom line and get started with google ads we're offering you a special deal today for the attendees get one month worth of free google ads management and to get started with this deal schedule a call with us foot traffic dot me forward slash call and we'll put that on the chat window here for you this offer is only going to be available until october 22nd so please do get in touch with us fast let's get on a call let's talk about how foot traffic google ads ai is going to boost your sales let me transition out to any questions from our audience please do feel free to ask any questions here in the q a window first question and and thank you so much for this one um how quickly will i see results with our campaigns in reality we have customers seeing results within the first few weeks if not the first month however it does take some time here in order to actually maximize the performance of your campaigns understand that there is a lot of forces at play the first month is google's ai's algorithm doing its magic identifying audience members that are the best ones for your campaigns so you are in many ways investing in fact gathering and data enrichment with google this is nothing to do with necessarily our ai just yet once that data is normalized within the first month then we act as account managers for you and we start identifying areas of opportunity and by that second month now we're further enriching the campaigns that are the best and most optimum campaigns for your business and then finally our foot traffic ai kicks into action and further boost and enhances that so my ask for every single customer is one allow the data to normalize however to the question that was originally asked how quickly will you see results you will see results immediately but the longer you do it the better the results will get and these are facts that we will work with you and explain to you exactly how it works in detail for each one of your markets and analyze the data with you how long does it take to get set up another great question um really it is just within three business days to five business days we can get you all set up the first step in getting you set up as a new customer is property onboarding right we want to make sure that we're gathering all of the kpis that are of importance to you to create the best the most optimum strategy to meet your needs finally we want to set up revenue attribution because ultimately we want to measure success and we want to be able to convey the success with you so we allow three to five business days is google ads ai a separate service from your google ads management great question google ads ai is actually included for every single foot traffic google ads customer so it is no extra cost it is included this is built really by our customers the man right our customers were the ones that asked more of us and since we wanted to see even better results we were seeking out to build a platform that can really drive success for our clients so it is 100 included with your google ad service with foot traffic great question so far i really appreciate everybody's time i want to take a moment to just thank you for taking the time to speak with us today as always eduardo silva here really really happy to have this opportunity to speak with you please do schedule a cobb with us let's um have a conversation about what you are doing today what is your strategy what are your business goals and let's align with those goals to get you producing even better results thank you once again for your time have a great rest of your day ]