What does your product mix actually say about your dispensary's health?
In this episode of Cannabis Marketing Life, Jake sits down with Kris Walker, co-founder of Hoodie Analytics, to talk about what 6 years of cannabis retail data actually reveals — and what most operators are still getting wrong.
Kris brings a rare perspective: nearly 20 years at Nielsen, a CPG background, and a front-row seat to how cannabis retail has matured (and where it's still stuck). The conversation goes deep on trade area data, product mix decisions, and why chasing discount-driven revenue might be quietly killing your margins.
In this episode:
- How Hoodie Analytics went from professional services to working with 16 of the top 20 cannabis brands in the country
- Why beverages don't sell online but fly off shelves in bodega-style stores
- The discount death spiral — and why 90% of marketing spend goes to your least profitable customers
- Distribution, ACV, and the difference between a brand that sells because of salespeople vs. one consumers actually want
- AI buyer and seller agents: what Hoodie is building (and why hallucinations are still a real problem)
- Trade area analysis and how to use competitor data to make smarter shelf decisions
- Brand vs. retailer co-marketing: where the opportunity is, and why it's been slow to happen
Connect with Kris Walker:chris@hoodieanalytics.com | hoodieanalytics.com
Free cannabis marketing courses:mediajel.com/academy
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