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Mastering LinkedIn Thought Leadership For The Cannabis Industry

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Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to establish yourself as a thought leader and leverage LinkedIn to drive business growth.

Whether you’re a B2B professional looking to expand your network or a company aiming to enhance your brand’s visibility, this podcast episode is a must-listen. Don’t miss this opportunity to gain actionable insights and learn from real-world success stories.

During our 60 min episode, you’ll uncover:

  • Profile Optimization: Discover the key elements of a compelling LinkedIn profile, including how to showcase your expertise, highlight achievements, and improve searchability with relevant keywords.
  • Content Creation: Learn what types of content to focus on, how often to post, and how to create a mix of articles, posts, videos, and infographics that provide valuable insights and solutions to industry challenges.
  • Engagement Strategies: Understand how to engage effectively with your network by commenting on and sharing others’ posts, participating in LinkedIn groups, and responding to comments on your own content.
  • Advanced Thought Leadership Tactics: Explore advanced strategies such as collaborations, networking, using LinkedIn analytics, and personal branding to enhance your influence and reach.
  • Real-World Success Stories: Hear about real-world examples of professionals who have successfully become thought leaders on LinkedIn, and the strategies they used to achieve their goals.

Attendees will leave with practical strategies to optimize their LinkedIn presence, create engaging content, and build meaningful connections that drive professional growth. Join us and take the first step towards becoming a LinkedIn B2B thought leader.

Speakers

Mark Collins
Mark Collins
President / Highly Capitalized

Webinar Highlights

Basics of Establishing a LinkedIn Presence for Beginners

05:42 - 08:20 Jake Litke, CEO of MediaJel, and Mark Collins, President of Highly Capitalized, discuss the basics of establishing a LinkedIn presence from the beginning. He advises starting with a clear profile picture and a compelling headline. Mark stresses that the headline should clearly communicate one's job role or value proposition rather than just a formal title. He shares his personal experience of simplifying his headline to reflect his work, which helped him feel more authentic and potentially attract business opportunities. Mark also underscores the value of a professional photograph, suggesting it is a worthwhile investment for creating a strong first impression on LinkedIn.

The Thought Leader Posting Process

17:44 - 20:12 Mark Collins advises newcomers to be patient and not discouraged by a lack of immediate engagement. Instead, he emphasizes the importance of persistence and consistency when starting on LinkedIn. He shares his own approach to LinkedIn, which involves posting regularly, sometimes multiple times a day, without a strict schedule. Leveraging current news stories and adding his unique perspective are among his standout strategies. 

Generating content can be challenging, so he encourages users to engage in regular creative thinking, such as taking walks or going to the gym, to think of compelling posts. Mark highlights the simplicity of creating original content by sharing your unique take on existing topics. The LinkedIn algorithm tends to favor this type of content, which tends to spark conversation.

Distinguishing Personal and Company Posts on LinkedIn

29:37 - 32:30 Jake and Mark discuss the approach to posting on LinkedIn as an individual versus as a company. Jake asks for guidance on handling LinkedIn posts when one has administrative control of a company's LinkedIn page. Mark emphasizes his approach: quantity over quality in posts. He explains his strategy of writing posts for himself and then creating a concise version, or "precis," for the company page. Mark describes the "precis" technique, which involves removing unnecessary words such as "the," "that," "but," "it," and “and” to make the content more precise and readable. He highlights the power of maintaining an active and informative company page as part of social proofing, where potential clients can verify the company's expertise. Mark advises consistently sharing individual posts on the company page and encourages writing posts that can be reused across multiple media, amplifying the company's presence and reinforcing its expertise.

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Mastering LinkedIn Thought Leadership For The Cannabis Industry

6/27 | 11am PST | 2pm EST

Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to establish yourself as a thought leader and leverage LinkedIn to drive business growth.

Whether you’re a B2B professional looking to expand your network or a company aiming to enhance your brand’s visibility, this podcast episode is a must-listen. Don’t miss this opportunity to gain actionable insights and learn from real-world success stories.

What You'll Learn

During our 60 min episode, you’ll uncover:

  • Profile Optimization: Discover the key elements of a compelling LinkedIn profile, including how to showcase your expertise, highlight achievements, and improve searchability with relevant keywords.
  • Content Creation: Learn what types of content to focus on, how often to post, and how to create a mix of articles, posts, videos, and infographics that provide valuable insights and solutions to industry challenges.
  • Engagement Strategies: Understand how to engage effectively with your network by commenting on and sharing others’ posts, participating in LinkedIn groups, and responding to comments on your own content.
  • Advanced Thought Leadership Tactics: Explore advanced strategies such as collaborations, networking, using LinkedIn analytics, and personal branding to enhance your influence and reach.
  • Real-World Success Stories: Hear about real-world examples of professionals who have successfully become thought leaders on LinkedIn, and the strategies they used to achieve their goals.

Attendees will leave with practical strategies to optimize their LinkedIn presence, create engaging content, and build meaningful connections that drive professional growth. Join us and take the first step towards becoming a LinkedIn B2B thought leader.

Speakers

Mark Collins
Mark Collins
President / Highly Capitalized
Free to attend
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