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In a race to the bottom, price becomes the weapon, and every brand becomes forgettable. But what if the goal isn’t to sell more, faster, and cheaper… but to build a brand consumers will go out of their way to find?
In this episode, we explore how pFriem, an award-winning craft brewery, resisted commoditization by focusing on craft, community, and culture. We’ll break down how cannabis and emerging CPG brands can apply a similar playbook to stand out, stay premium, and scale without losing their soul.
We’ll explore what cannabis and other emerging CPG brands can learn from pFriem’s growth strategy: how to stay premium, scale with intention, and create something consumers want to belong to, not just buy.
This episode is for marketers, founders, and operators who are tired of being pulled into price wars and want to build brands that can’t be replicated, even when competitors undercut them.
