Programmatic 101: Understanding the Tech, Lingo, Capabilities, and Optimization Tactics

Listening to an expert discuss cannabis programmatic advertising can feel like deciphering the hieroglyphs! Aside from the endless platforms and strategies, this side of digital advertising has its own language filled with acronyms, buzzwords, and technical jargon. 

Even though your eyes start to glaze over at the first mention of ROAs (pronounced row-ahz), anyone who runs campaigns in regulated industries, such as cannabis or alcohol, must have a working knowledge of programmatic concepts to allocate their advertising dollars properly. Not only are you responsible for keeping your business competitive, but there are significant compliance implications for advertisers—and dire consequences for violations. 

But here’s the thing: you don’t need to be an expert to make a big impact on your top line with programmatic advertising. What you do need are the foundational concepts that will bolster your strategies and lead to improved results. 

Whether you’re in cannabis, alcohol, or any other industry, we understand that each sector comes with its own set of challenges. This webinar isn’t just about theory; it’s about giving you practical knowledge and strategies to optimize your campaigns and achieve trackable results. You’ll gain actionable insights into dynamic pricing and behavioral targeting that are directly applicable to your niche, ensuring that your advertising strategies are leading to conversions and revenue growth.