High Impact Mid-Funnel Marketing Tactics For Cannabis ECommerce Brands
11/2/23 | 11:00 AM PST | 2:00 PM EST
What Is MOF and Why Is It Crucial in Cannabis Marketing?
The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave?
The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your brand. This is the essence of a strong MOF cannabis marketing strategy. By ensuring your website easily highlights your products or services, provides trust-building content, and creates a sense of urgency, you can propel visitors to take the next step in their buyer’s journey, boost sales, and keep customers loyal.
In our upcoming webinar, we will walk you through high-impact mid-funnel marketing strategies for cannabis businesses. These strategies aim to improve conversion rates, reduce cost per acquisition, and create seamless customer journeys that result in more complete and satisfying customer experiences.
What You'll Learn
During the webinar, you will learn:
- How to build deeper relationships with your audience segments and propel them to purchase
- Top KPIs to track for optimizing your MOF cannabis marketing strategy
- Where most cannabis businesses fail in what is mid-funnel marketing
- Advertising tips for retargeting customers who have engaged with your content
So, are you ready to transform your mid-funnel marketing strategies and elevate your cannabis business to the next level? Don’t miss our upcoming webinar where we’ll dive deeper into these topics, providing you with actionable insights and tools to succeed in MOF cannabis marketing strategy.