Who We Help

Cannabis marketing is highly regulated, geo-specific, and closely monitored, so you need to know exactly who, what, and where you can market. And then you need to ensure your safe, compliant advertising campaigns are executed flawlessly. This is where we come in.

Every element of MediaJel’s programmatic cannabis marketing platform was purpose-built to deliver the most effective digital advertising solutions for US and global cannabis brands. Working with brands of all types and sizes, we’re here to help you identify, engage, and reach current consumers as well as your future loyal customers in a compliant, business-safe fashion.

We’re all accustomed to seeing mainstream alcohol advertising and most of us can rattle off one favorite Super Bowl ad after another. But despite mass-market familiarity, brand marketers in regulated industries still face significant digital advertising barriers.

From required disclaimer inclusions to variations based on alcohol type (wine, beer, and liquor each have specialized rule sets), marketers are challenged to integrate traditional TV or radio advertising into age-safe, geo-safe, compliant digital campaigns that target only suitable audiences and avoid undue brand risk. That’s our specialty.

Successful dispensary advertising requires capturing the attention, footfall, and ongoing loyalty of local consumers with engaging, creative cannabis marketing. It’s a numbers-in-the-door game and geo-specific, precision-targeting matters. We help you attract new prospects into your dispensary and keep current customers coming back.

MediaJel leverages tightly defined geospacial data with rich first- and third-party datasets plus our proprietary identity graphing tools to build strategic, location-based audience targets. Our cannabis marketing platform helps drive consumer consideration to your dispensary, at the time and place when your audience is most engaged and ready to buy.

Almost every aspect of today’s consumer experience has a digital equivalent. In fact, it’s nearly impossible to find a physical retailer that doesn’t also have at least some digital component. This is phygital―the blurring of lines between physical and digital.

While the term “phygital” may be new(ish), we all live in this intertwined world. Neighborhood dispensaries expand to offer local delivery. Cannabis brands develop direct to consumer subscription “bud of the month” services. The blurring of retail models creates opportunities and very real regulatory challenges. And for phygital retailers considering how best to identify, engage, and retain customers across multiple offerings, programmatic can deliver efficient and effective impact.