Who are these “cannatech” companies? In today’s post, we’re going to introduce you to a select handful of them, ranging from innovative delivery services to cutting-edge marketers to data-wrangling software designers and others still. So without further ado, here’s our list of the cannatech companies to watch in 2025.
Cannatech Companies to Watch in 2025
Flowhub
When it comes to sheer clout, this cannabis-compliant software supplier is the one to watch. With its platform in use by more than 1000 cannabis dispensaries and their partners, Flowhub’s seed-to-sale solutions help retailers simplify and automate their processes and offer a simple and transparent interface, all while helping to keep products off the black market. After receiving a hefty $23 million investment in 2019, the company currently processes over $3 billion in sales annually.
CanPay
Despite cannabis being a roughly $24 billion business in the United States, many dispensaries are in a bind when it comes to how they accept payment for their products and services. Colorado-based CanPay aims to break the cannabis industry’s cash-only bind with a simple debit card that links dispensaries to customers’ band accounts. At present, with service in nearly 30 states and the District of Columbia, the company is the best solution we’ve yet found to cannabis’ cash problem.
Pax Labs
Then there’s the question of how all that cannabis is actually consumed. And our next entrant—San Francisco-based Pax Labs—has been redefining how people enjoy cannabis since 2007 with their sleek, high-tech but easy-to-use vaporizers. The brand’s flagship Pax 3 features aircraft-grade aluminum, a Bluetooth connection to link with the company’s proprietary app, and intuitive interface. It’s no exaggeration to say that the company has done a great deal to shape cannabis’ image, bringing it out of the shadows and into the mainstream.
Metrc
Compliance may be the least-sexy aspect of the legal cannabis industry, but it’s the one on which all the others depend. Billed as the most successfully deployed regulatory cannabis system in the world, with over a billion events tracked and counting, Metrc is an absolute backbone in the industry, and the pace-setter when it comes to cannabis compliance.
Eaze
We write a good deal about cannabis delivery here at MediaJel. And no mystery why: Even before COVID-19 arrived to throw a wrench in everyone’s plans, cannabis delivery services were on the rise, both for brick-and-mortar dispensaries and fleet delivery-only services.
Eaze remains a trailblazer in cannabis delivery, known for its user-friendly platform and commitment to accessibility and equity. With operations across California, Colorado, and Florida, Eaze continues to lead the industry by offering same-day delivery, supporting BIPOC and women-owned brands, and expanding consumer access to high-quality cannabis products through technology-driven convenience.

Caliper
Even with full-scale national cannabis legalization picking up steam, it’s useful to remember that non-psychoactive CBD is far more readily available, for instance in states that currently prohibit greater than trace amounts of THC. That’s where Colorado-based Caliper comes in: They’ve dedicated impressive R&D into formulating fast-acting CBD powders that can be added to any food or beverage (or simply dissolved on the tongue). Whether or not the company’s products will catch on at the retail level is debatable; what isn’t is that an increasing number of foodservice formulators and wholesalers are offering CBD-enhanced products, and Caliper is perfectly positioned to help them succeed.
Hoodie Analytics
Hoodie Analytics is a Chicago-based cannabis data and technology firm founded in 2020. The company specializes in providing real-time market intelligence and competitive insights for the cannabis industry. Their platform tracks over 3.5 million daily unique offers across more than 8,000 dispensaries in the U.S. and Canada, making it one of the largest repositories of cannabis product pricing and assortment data.
HighRewards App
HighRewards is a 21+ marketplace app that rewards consumers for shopping at partner cannabis dispensaries. Users earn points by visiting stores, making purchases, and engaging with content, which can be redeemed for gift cards from popular
Alpine IQ
Alpine IQ offers a comprehensive loyalty platform tailored for cannabis retailers, enabling businesses to create robust, personalized loyalty programs. Through features like tiered rewards, gamification, and seamless POS integrations, Alpine IQ helps retailers increase customer engagement and drive repeat business. Their user-friendly mobile app and web wallet allow customers to easily track points, redeem rewards, and receive personalized promotions, enhancing the overall shopping experience.
We’ve built partnerships with a variety of cannatech companies. If you need a quality recommendation for anything from a menu to a POS system, contact us!