Your customers don’t care about omnichannel marketing… at all.
You know what they do care about? An effortless experience that makes their lives easier. “64% of customers expect a seamless experience when interacting with companies through digital channels (Gitnux)”.
They don’t think about whether they’re interacting with your brand through a website, social media, email, via ads, or in-store—they just expect it all to work together. Let’s be real, it's not their job to care about it. It's your job to create it. And that starts with understanding the difference between simply being present and being connected.
What is Multichannel Marketing?
Multichannel marketing leverages multiple platforms to engage customers, ensuring brands aren’t reliant on a single channel for growth. For example, a mid-sized cannabis brand that initially thrived on social media may now face frequent account suspensions and shadow bans, limiting reach and stalling momentum. To overcome these challenges, start diversifying into a multichannel strategy—incorporating email marketing, paid ads, SEO, and direct engagement—to ensure continued visibility and sustainable growth.
Example:
A mid-sized cannabis brand might thrive on social media at first—until they get shadowbanned or suspended. Suddenly, that single-channel dependency kills momentum. A smart move? Diversify across channels like:
- Email marketing
- SEO & content
- Google Ads & programmatic
- Direct SMS engagement
Multichannel = Presence, but not connection.
Benefits of Multichannel Marketing Strategies:
- Increased Reach – Engages customers wherever they are, increasing visibility and brand awareness.
- Better Engagement – Different customers prefer different channels, ensuring broader and more personalized interactions.
- Improved Conversion Rates – A consistent brand presence across channels reinforces messaging and guides users through the sales funnel.
- Data-Driven Optimization – Tracking customer interactions across channels helps refine messaging and optimize campaign performance.
What is Omnichannel Marketing?
Omnichannel marketing strategies have a customer-centric approach that integrates all marketing channels—both online and offline—into a unified experience. “Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement,” (InvesP).
This is what an great example of an omnichannel cannabis marketing strategy.

Benefits of Omnichannel Marketing Strategies:
- Seamless Integration – Customers can switch between channels (e.g., mobile, desktop, in-store) without losing their progress or receiving inconsistent messaging.
- Personalization – Data from all channels is used to tailor recommendations, offers, and content based on customer behavior.
- Consistent Branding & Messaging – Regardless of how a customer interacts with the brand (social media, email, app, website, in-store), the experience remains cohesive.
- Cross-Channel Data Syncing – Customer data is shared across platforms, so every touchpoint enhances the overall journey rather than functioning in isolation.
Watch Now: How to Build an Omnichannel Marketing Experience for Cannabis Retail & Delivery Services
Execution: The Difference Between Omnichannel and Multichannel Marketing Strategies
Multichannel and omnichannel marketing both use multiple platforms to engage customers, but they differ in execution.
Multichannel marketing, uses multiple channels independently to reach customers but doesn’t necessarily connect the experience between them. The key difference is that omnichannel is interconnected and customer-centric, while multichannel focuses on presence across many platforms without full integration.
While both increase visibility, omnichannel marketing provides the cohesive, customer-centric experience that drives higher retention and conversions.
Which Approach Is the Best Fit for You?
It’s less about which approach is better—both have their place depending on a business’s resources and goals. The biggest barrier to omnichannel marketing is technology and data integration. Unlike multichannel marketing, which operates in silos, omnichannel requires real-time data synchronization across POS systems, CRM, programmatic advertising platforms, email, SMS, and more.
Many businesses struggle with things like tech stack fragmentation, or disconnected systems that don’t communicate, making unified customer profiles difficult. Data silos are another hurdle that is tough to overcome as separate teams manage different channels without sharing insights.
So, while omnichannel is the goal, many businesses default to multichannel because their tech and operations aren’t yet built for full integration.

What Is an Omnichannel Marketing Platform?
An omnichannel marketing platform is the technology backbone that makes seamless customer experiences possible. It connects your data, campaigns, and customer touchpoints—so you can deliver the right message, to the right person, at the right time.
For cannabis businesses, that means integrating:
- POS systems
- SMS and email marketing tools
- Programmatic ad channels (CTV, DOOH, Display, Native)
- CRM and loyalty platforms
- In-store and ecommerce behavior
Without a centralized platform, executing a true omnichannel strategy is nearly impossible.
Learn how MediaJel’s Omnichannel Marketing Platform helps regulated brands build revenue-driving, compliant campaigns across every channel.
Lean Into Your Competitive Advantage. MediaJel Can Show You How
Cannabis businesses aren’t just competing on products—they’re competing on marketing strategies and user experience. Multichannel marketing helps businesses establish a presence across various platforms, but neither your customers or your executives can deny the benefits that come from seamless digital interactions.
Omnichannel marketing ensures that every touchpoint, whether online or in-store, feels effortless and relevant to the user. For industries like cannabis retail, where a frictionless shopping experience can be the difference between a one-time purchase and a loyal customer, investing in omnichannel early can be a powerful competitive edge.
From awareness to loyalty, MediaJel helps cannabis businesses craft seamless experiences that drive growth.
Frequently Asked Questions (FAQ)
What is the difference between multichannel and omnichannel marketing?
Multichannel marketing uses multiple channels (like email, social media, and paid ads) to reach customers, but each channel typically operates independently. Omnichannel marketing, on the other hand, connects all channels into a seamless, customer-centric experience—ensuring data, messaging, and customer touchpoints are fully integrated across online and offline interactions.
Why is omnichannel marketing important for cannabis businesses?
Cannabis brands face platform bans, data restrictions, and advertising limitations. Omnichannel marketing helps mitigate those risks by creating consistent, compliant customer experiences across multiple touchpoints—like programmatic ads, SMS, email, and in-store visits—while tracking the revenue impact of each.
Can small cannabis businesses use omnichannel marketing?
Yes, but it depends on your tech stack. Many smaller brands start with multichannel efforts and gradually build toward omnichannel by integrating systems like POS, CRM, and marketing automation. Platforms like MediaJel help bridge this gap.
What channels are used in an omnichannel strategy?
Typical channels include:
- Display advertising (programmatic)
- Connected TV (CTV)
- SMS and email
- In-store POS systems
- Google Ads and SEO
- Loyalty and CRM systems
The goal is to unify these channels into a single customer journey.
What is an omnichannel marketing platform?
An omnichannel marketing platform centralizes your campaigns, customer data, and performance analytics—allowing you to run connected, compliant campaigns across digital and physical channels. It enables seamless communication, targeting, and attribution across every customer touchpoint.
Today’s consumers expect personalized experiences across every touchpoint. Our omnichannel marketing platform makes it easy to deliver tailored campaigns that convert—no matter where your customers interact with your brand. Book a Consultation!