100+ Cannabis Marketing Conversations

The lessons, mistakes, and growth strategies behind the industry’s most recognizable brands.

Answers to Your Most Burning Cannabis Marketing Questions

Cannabis marketing is full of nuance, and the questions dispensary operators and marketers have are often too specific for a generic blog post to answer. This webinar is a live Q&A session where the most common and pressing cannabis marketing questions get answered directly, covering digital strategy, advertising in rural markets, customer data, and more.You'll walk away with clear, practical answers to the questions you've been unsure about, plus frameworks for thinking through the marketing decisions your dispensary faces every day. If you've ever wanted to ask a cannabis marketing expert your most important questions, this session puts those answers on the record.

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Key Insights

Most cannabis dispensaries start marketing without a tracking foundation in place - setting up proper attribution before launching campaigns is the single most important structural decision a dispensary marketing team can make
The platforms available to cannabis marketers are more limited than in other consumer categories, but programmatic advertising, SEO, email marketing, and social media can combine into a high-performing multi-channel strategy when executed correctly
Attribution in cannabis marketing is more complex than standard e-commerce because the final purchase typically happens in-store, requiring dispensaries to bridge the gap between digital ad exposure and physical foot traffic
US and Canadian cannabis advertising compliance differ significantly - understanding which rules apply to each market allows multi-location operators to build compliant marketing frameworks that scale across their footprint
Marketing spend without measurement is a budget risk - cannabis dispensaries that implement even basic UTM tracking and analytics infrastructure see dramatically better campaign decisions over time.

Expert Answers

[{Where can cannabis dispensaries legally advertise their business?}

Cannabis dispensaries have access to several compliant advertising channels, though the mix differs from what's available to non-cannabis brands. Programmatic display advertising through cannabis-friendly ad networks reaches adult consumers on news sites, cannabis publications, and premium web inventory. Search engine optimization drives organic traffic through Google without triggering paid ad policies. Email marketing to consented subscriber lists is highly effective and fully compliant. Social media organic content is available on most platforms as long as it follows platform policies and avoids restricted promotional formats. The most effective dispensary marketing strategies combine multiple channels rather than relying on a single tactic.

{How do you track which cannabis marketing efforts are actually driving store visits and sales?}

Tracking cannabis marketing performance requires connecting digital ad exposure to in-store outcomes. UTM parameters on all digital links allow dispensaries to trace which campaigns drive website traffic. Point-of-sale integrations with dispensary menu platforms like Dutchie or Jane Technologies can connect online behavior to in-store orders. Foot traffic attribution tools use device location data to measure how many ad-exposed users visited a physical location. Loyalty program sign-ups provide a direct way to attribute store visits to specific marketing campaigns. Building this infrastructure before launching campaigns is essential - retrofitting attribution after the fact is far more difficult and less accurate.

{What is the biggest mistake dispensaries make with digital marketing?}

The most common mistake is launching campaigns without a clear measurement framework. Dispensaries frequently allocate budget to advertising before configuring analytics, UTM tracking, or any form of conversion tracking - making it impossible to know which campaigns are performing. A close second is treating each marketing channel in isolation rather than building a coordinated strategy where SEO, paid advertising, email, and social reinforce each other. Dispensaries that establish tracking infrastructure first and build a multi-channel strategy that uses consistent messaging across touchpoints consistently outperform those running disconnected individual campaigns.

{How is cannabis marketing compliance different in the US versus Canada?}

In the US, cannabis advertising compliance varies by state since cannabis remains federally unscheduled, meaning each state has its own advertising rules. Generally, US dispensaries must ensure ads are not shown to anyone under 21, avoid making health claims, and comply with state-specific rules around media placement and content. In Canada, cannabis advertising is governed federally by the Cannabis Act under Health Canada, which applies uniform restrictions across the country - no lifestyle promotion, no testimonials, no youth appeal, and strict limits on where brand preference advertising can appear. Multi-market operators need to build separate compliance frameworks for each jurisdiction rather than applying a single blanket policy.

{What is programmatic advertising and why is it valuable for cannabis dispensaries?}

Programmatic advertising is an automated buying system that places display and video ads across thousands of websites and apps in real time based on audience targeting parameters. For cannabis dispensaries, programmatic through cannabis-compliant ad networks offers access to premium web inventory that reaches adults actively consuming cannabis-adjacent content - news, lifestyle, entertainment - with ads that comply with platform and regulatory requirements. Programmatic allows dispensaries to target by geography, behavior, demographics, and device type at scale, making it possible to reach specific audiences in a dispensary's trade area without relying on social media or search advertising platforms that restrict cannabis content.

{How long does it take to see results from cannabis dispensary marketing?}

Timeline varies significantly by channel. Paid programmatic campaigns can generate measurable traffic and foot traffic lift within the first few weeks of a campaign going live, provided attribution tracking is set up correctly. SEO is a longer-term investment - most dispensaries see meaningful organic ranking movement within 60 to 90 days of technical optimizations, with content strategy paying off over three to six months. Email marketing produces relatively fast results when the list is engaged and healthy. The most consistent marketing performance comes from dispensaries that invest across all three channels simultaneously, since each reinforces the others and produces compounding returns over time.]

Webinar Highlights

0:30 – Why cannabis dispensaries struggle with digital marketing

The session opens by framing the core challenge: cannabis dispensaries operate in one of the most advertising-restricted consumer categories in the world, yet they still need customers. MediaJel introduces the Q&A format as a way to cut through the noise and answer the questions cannabis marketing teams face most often - from where to advertise to how to measure results when standard digital marketing playbooks don't fully apply to the cannabis space.

5:00 – Where cannabis dispensaries can legally advertise

The team walks through the landscape of compliant advertising channels available to dispensaries: programmatic display through cannabis-friendly ad networks, organic SEO, email marketing to consented lists, and social media organic content within platform guidelines. The discussion covers what each channel can and cannot do for a dispensary, and why multi-channel strategies outperform single-channel approaches in a compliance-constrained environment.

11:00 – Setting up attribution before you spend a dollar

Attribution is identified as the highest-impact foundational decision a dispensary marketing team can make. The discussion covers UTM tracking, analytics configuration, point-of-sale integrations with platforms like Dutchie and Jane, and foot traffic measurement tools that connect digital ad exposure to physical store visits. The team explains why dispensaries that set up measurement infrastructure first consistently outperform those that try to retrofit attribution after campaigns are already running.

18:00 – US versus Canadian cannabis advertising compliance

The session addresses how compliance requirements differ between the US market - where rules vary state by state - and Canada's federal Cannabis Act, which applies uniform restrictions across the country. Multi-location operators learn why a single blanket compliance policy doesn't work across both markets and what a practical framework for managing compliance across jurisdictions looks like.

23:00 – Programmatic advertising explained for cannabis dispensaries

The team demystifies programmatic advertising for cannabis operators unfamiliar with how the channel works. The explanation covers what programmatic buying is, how cannabis-compliant ad networks differ from standard programmatic, what targeting parameters are available, and what performance metrics dispensary teams should use to evaluate whether their programmatic campaigns are delivering value.

27:00 – Realistic timelines and expectations for each marketing channel

The session closes with a frank discussion of how long each marketing channel takes to produce measurable results. Paid programmatic can show lift within weeks when attribution is set up correctly. SEO produces meaningful organic movement within 60 to 90 days of technical changes and compounds over time. Email produces fast results when the list is healthy. The team explains how building all three channels simultaneously creates compounding returns that single-channel dispensaries never see.

Frequently Asked Questions

[ {Do I need a big budget to start marketing my dispensary?}

No. The most important first investment is not budget - it's infrastructure. Setting up Google Analytics, configuring UTM tracking on your links, and integrating your dispensary's point-of-sale or menu platform with your website costs little or nothing and makes every dollar you eventually spend more effective. Once your measurement foundation is in place, even modest budgets can generate meaningful data on what's working. Many dispensaries see strong results starting with email marketing to their existing customer base, which is essentially free, before expanding into paid channels. Scale budget as you gather data that tells you which channels and messages are driving real business outcomes.

{Can I advertise my cannabis dispensary on Google?}

Google does not allow cannabis product advertising through Google Ads in most US states and Canada. However, Google's platform restrictions do not affect organic search - dispensaries can and should invest in SEO so their websites appear in unpaid search results for high-intent queries like "dispensary near me" or "(city) cannabis dispensary." Google Business Profile is a free tool that directly affects local search visibility and should be fully optimized before spending on any paid channel. For paid digital advertising, cannabis dispensaries use programmatic ad networks that have built compliant cannabis inventory outside of Google and Meta's platforms.

{How do I measure foot traffic from digital advertising?}

Foot traffic attribution connects your digital ad exposure data to visits at your physical dispensary location. The most common method uses mobile device location data - ad platforms track when devices that were exposed to your ads subsequently appear within a defined radius of your dispensary, creating a measurable lift signal. Some dispensary point-of-sale and loyalty platforms offer built-in attribution that tracks when a customer who clicked an email link or saw an ad makes a purchase in-store. For dispensaries without these integrations, tracking coupon codes or asking customers at checkout how they found the store provides low-tech but useful attribution data.

{What should I post on social media for my cannabis dispensary?}

Cannabis dispensary social media content should be educational, informational, and brand-building rather than promotional. Posts that explain product categories, share staff knowledge, feature behind-the-scenes content, and highlight community involvement perform well and stay compliant on most platforms. Product posts should focus on information - strain details, product types, effects descriptions - rather than promotional claims or calls to purchase. Age verification mechanisms should be enabled wherever the platform allows. Avoid imagery of cannabis being consumed, testimonials, and anything that could be interpreted as lifestyle glamorization, since those categories create policy risk on most social platforms.

{Is email marketing worth it for cannabis dispensaries?}

Email is one of the highest-ROI channels available to cannabis dispensaries because it reaches customers who have already opted in, costs very little to send, and operates within a clear compliance framework when executed correctly. Dispensaries with loyalty programs or online menu platforms typically have existing customer email lists that can be activated immediately. Segmenting the list - separating first-time customers from regulars, for example - allows dispensaries to send personalized messages that drive repeat visits and increase average transaction value. A simple monthly or bi-weekly newsletter with new products, educational content, and promotions keeps a dispensary top of mind between visits at minimal cost. ]

Cannabis Podcast Full Transcript

[ {Introduction}

nice all right good morning everyone good afternoon if you're joining us from the east coast my name is eduardo silva i am the vp of sales here at foot traffic and i'm going to be your host for today we will be getting started here in just a couple moments let's allow just a few more seconds here or perhaps a minute for the rest of our attendees to join and we'll get started thank you so much wonderful well thank you so much for taking the time out of your day to join us once again my name is eduardo silva i am your host for today i'm really really excited about today's webinar but before getting started uh with ask me anything uh regarding digital marketing let us do a quick introduction on ourselves here to frame our conversation for today a little bit about myself i am the vp of sales here at foot traffic i've been uh with the team since december of last year and really really excited to be joining the industry um certainly been an advocate for the industry for many many years so much so that a little fun fact about myself i did graduate from a high school here in the san francisco bay area which is called san rafael high school and for those of you who are aware that's where the whole 420 movement got its start in the 1970s so it's certainly been running through my veins for quite some time um and really really excited to be part of the industry and also be able to help you uh navigate these marketing challenges and to me with with me today is our ceo uh and founder guillermo allow him to do a quick introduction hi my name is guillermo bravo i'm the the ceo and founder of foot traffic i started the company about four years back uh really following my passion i've i live in sleep marketing and i love cannabis so it was a it was a blessing to really get involved in the in the industry and uh and grow this company with a great team okay thank you for dr lyra i'm really excited to uh be hosting this webinar here with you today um in part because we get to really share a lot of your lessons learned through your career but also uh as the founder foot traffic since you really put this company together based on dispensary medicinal dispensaries delivery services needs from day one so a lot of what you've learned is applicable and can really help drive this industry forward so thank you so much for taking the time to answer a lot of these questions a couple items here before we get started a quick introduction of foot traffic so we are a dispensary digital marketing agency and really what that means is that we've been in business for around five years now focusing solely in this industry that is literally as i alluded to a moment ago we were founded with a vision of sharing um you know market boosting activities from marketing for dispensaries medicinal practices uh delivery services from day one five years ago when we first started guillermo was providing a lot of services to the medicinal side of dispensaries before california even came out with the recreational law and so once he saw a lot of those successes he was able to expand into other markets throughout the united states today foot traffic is a dispensary marketing service uh firm if you will covering all of the united states as well as canada so we're covering all of north america at any given point we may be working with around 200 different stores or more and applying several different marketing strategies that are very dynamic for each one of the markets that those dispensaries are in so it's really really exciting uh in part because we get to see how the industry is um you know evolving right especially during this trying times of covid so before we get into you know the webinar here today i definitely want you just get us prepared uh we had a lot of questions that were already submitted prior to the webinar but uh let's take a quick moment here to just navigate the zoom interface um there is a q a section at the top of the screen so if you navigate there real quickly just to get familiar with it uh in that q a we will be able to actually get your answers in real time uh hopefully answer all of them but a lot of individuals have submitted those questions already ahead of time as well so please do feel free to go into the q a ask us any questions this is really a time dedicated for you uh so you can walk away with a lot of knowledge so really the motif of today's meeting is answering um your most burning cannabis marketing questions both with myself as well as guillermo here and we're going to be sharing how to get more customers really to your dispensaries and or delivery service uh and you know overall we get it digital marketing can be quite confusing there are so many different uh initiatives that we can embark on but as experts in this field we want to be able to share our knowledge that we've gained over the years so you can implement the best strategies for your dispensary and so i'm really really excited about that and um let's go ahead and jump right in i guess just if you're just joining us once again there is a q a button on the top of the webinar zoom screen if you have any questions please do feel free to ask us any of those questions while we're going through the webinar here once again this is a time dedicated to you so let's go ahead and just jump right in uh guillermo any any thoughts before we get started i know i'm ready to get started if you want to stop sharing your screen we can just do the

{What is Digital Marketing}

video video uh one-on-one here let's do it let's do it so perfect so guillermo uh first question and and this should be a softball for you here but um what is digital marketing and why does it matter for dispensaries uh great question so digital marketing is the use of the internet mobile devices social media you know instagram facebook search engines and other channels to reach your customers so this is crucial for dispensaries as you're highly regulated and it's uh you know and you can track you know separate from traditional marketing uh traditional marketing you are you're you're highly restricted so digital marketing gives you the ability to reach your customers on their cell phones that's great you know and i think that it's really important to create a distinction between digital marketing and traditional marketing right and you you touched on something there guillermo and that is you know some of the regulations right so compliance can you can you share a little bit more what are some of the challenges that digital marketing helps overcome if you will for dispensaries that are out there trying to build that brand and build that market share right and don't you use a combination of both yeah so on the digital marketing front you know everything is is trackable so digital marketing gives you the ability to to easily track the results and get in front of the right people in a compliant manner so for example in california you need to you need to be able to prove at any time that you're reaching 71. i think 71.6 of the people have to be 21 and up for those marketing uh channels so you need to be able to prove that and with a lot of traditional marketing like radio print tv you you're really you're really sharing your message and advertising with everyone including people that are underage so you want to you want to ensure that you're showing your digital marketing to the right people and you know with with social media with google and with any of these advertising tactics you can actually choose to only show it to to that age range so it gives you the ability to to only show to that group very great and um you know i guess following up to that

{Why Does Digital Marketing Matter}

right um why does digital marketing really matter for dispensers in that case then what is the the key driver there uh the creed driver for digital marketing is increasing customers and revenue you know so we you know uh when i started a company i was having trouble coming up with a name and i kept saying foot traffic foot traffic foot traffic and you know after after a few months of com going through names like that's exactly what we want to do is drive foot traffic to to dispensaries so it's as easy as that website traffic and foot traffic so wonderful wonderful and we did have a question that was asked here by one of the attendees how do you leverage these digital marketing platforms for cannabis companies when regulations are preventing ad placement so we will address this question uh with some of the other options that we have here in place um i think this is a multi-pronged answer so just stick around here you're definitely going to see several different strategies that we can offer which um will be compliant uh but also we'll be leveraging the platforms that will not restrict you and so we do have some great uh questions here that were asked prior um guillermo another question here for you how do you measure the effectiveness of a digital marketing campaign revenue attribution uh we've been we've been talking about this for some time and you know that's the key to measuring the success of your your marketing campaigns and revenue attribution is the it's the process of matching customer sales to specific advertising channels you know so you can understand where the revenue is coming from and how to optimize your advertising budgets long term yeah great and we did have another question that came in and i thought this one was pretty interesting uh and that is you know obviously kind

{Advertising in Rural Areas}

of going back to the question that one of the attendees asked here a little bit ago in terms of what are some of the compliant methods for advertising since some organizations out there do block a lot of advertisement placement um the question came in from brian smith from a dispensary here and his question is hey i live in a rural area half of my customers don't really use smartphones how can i help how can you help me advertise and drive uh customer access or or engagement right and sales in this type of environment yeah we actually we've we faced that challenge in some markets as well in those rural rural cities and reaching the baby boomer audience right so uh the easiest way to do that is through traditional marketing and that's gonna be through direct mailers so you're gonna want to print out you know that that demographic you'll want to select the different markets that you want to target is market meaning addresses or neighborhoods that you'd like to target for direct mailers and then choose you know 21 and up so that you are compliant and then uh you'll want to you know print out some advertising on a like a postcard and send that to those to that audience you know that's that's the easiest way uh even though they don't even though they don't have a smartphone i'm assuming they have a computer at home or maybe an ipad i you know i know my parents uh you know they don't have smartphones but you know they they love to use their ipad and they live on that thing so um you know reaching people through direct mailers and getting them to go on the website when they're at home that's a great way or just ask them to come in and you know if they don't watch their request for direction just like you know or they don't want to um you know engage with you anyway the traditional ways through mobile phone just get them in the store one time and and really build that uh experience with them and show them that you care so yeah yeah and i think that's a great point there and i would add that you know that is one of the services that we do provide our customers

{Digital Marketing}

uh to make it a lot easier and just seamless really um where we use a uh one of our services for direct mailer campaigns but in addition to that we integrate those direct mailers with qr codes and or even text message to really engage that individual in real time and track the results directly from those campaigns itself so very uh um great way to attract individuals that are perhaps going to be a little bit more on that traditional um let's let's keep moving it right along here great one obviously you know there are some compliancy challenges there but we can overcome those compliance challenges through mailers as well by helping you making sure that you're not reaching the audience that is below the age requirement in your particular state um so that's one of the great ways uh also going back to the question that was asked by one of our attendees what types of digital marketing do you think dispensaries should prioritize guillermo uh for right now would be seo which is search engine optimization sms which is text message marketing geo ads google ads and mailers these are the ones that have proven to have the most impact on revenue and the most roi uh you know as opposed to a social media you know one of the reasons facebook facebook is a leader but it's not when it comes to actually driving sales so you know social media is great for getting that initial awareness out there so you know having people recognize your name but as far as people buying from your website it's going to be from the the channels that i just mentioned that's wonderful um thank you for sharing that and then

{Customer Data}

how can i capture customer data and what can i do with it great question this is really important too so uh the two best ways to capture customer data is through your website and then in the store so on the website you'll want to you'll want to install a pop-up asking customers to join your vip list or your loyalty program and it's important that you get their their name email phone number and the most important thing is that their consent to receiving marketing messages so you'll want to make sure that you are compliant in every way when capturing customers information and then in store you want to encourage your bud tenders to ask each customer if they would like to join the loyalty program and if they would like to receive marketing messages with the you know the deals of the week so you know it's really important to build your customer list because you know this is going to give the ability give you the ability to get your your latest deals and any events that you have out to your audience in a quick quick way so you know building that customer list is really important and not to mention uh you know when when investors are looking at your business and if you have a large customer list like 20 000 people 50 000 people who have agreed to receive marketing messages in there you can actually you know forecast the potential revenue that you'll receive based on that audience so it's really important that you build that list because you know it's easier to keep a customer than or it's cheaper to keep a customer than to invest in getting a new one yeah that's a great point and i just

{Driving Equity}

want to highlight that we did a webinar with a legal group called sagav and it's on our foot traffic dot co forward slash webinars i would encourage you if you want to learn a little bit more about that point that guillermo just uh mentioned of driving equity for your business i think that's probably one of the biggest most important thing you could be doing you don't know what tomorrow may bring right you may have part of your strategy to just grow this business but you may get to a point where you say hey you know what i had a business offer that i don't want to pass on and here's your opportunity to you know do a a a business merger or sell the business off the first thing they're going to look at is what is your target list right what is your customer base and they're going to check for compliance right have they opted in and if not guess what your equity value is going to go down so one of the things that we do help our customers build is a customer base and we do that in a very compliant manner so that you can always go back to these are my customers these are my customers we did have a question guillermo come up and i think this this is a really important one to address maybe taking a quick segue here from the list of questions we received prior and that is just getting maybe your feedback on you know the employment of some of the strategies like leafly weed maps or canopy on building sales and reputation management uh for cannabis dispensary what are your thoughts on that no i think these are all great channels to to get exposure for your brand um you know a they are not all created equal and they it really depends on your your location so leafly has a big market share in washington weed maps has a large market share in california and washington d.c so they're really important in those states leafly is heavy education it's heavy on the education side so um it is a great resource for customers to learn more about your your products and strains so they've built out a fantastic database on leafly for that um we maps as well uh they they have uh you know large market share so they're they're great for you to to advertise on but i wouldn't put uh all your all your bets on that one horse right so you need to diversify your digital marketing and we've actually seen you know from let's say from we maps that it's it's great to get customers let's say for the first three months but then after that it kind of trickles down and you don't see a lot of new customers from that platform so you just need to be careful on uh on how you're spending your money and you need to really track what you're getting from it so as safely as we mess ask canopy for analytics like all right i'm paying you five thousand dollars a month what am i getting for it so you know ask those tough questions and these platforms should should be able to provide that data you know how many sales leave absolutely both now uh accept online orders through their platform so that's a great way uh to build revenue uh on those two platforms is any orders that are coming through these marketplaces just add them to your you know add them to your um advertising network you get them from your website you get something for weed maps some leafly from you know whatever other platforms that you may choose to invest in so that's a great point william i will

{Building Your Customer Base}

add once again right we just talked a moment ago about building your equity through customers and making sure that you're opting them in that is going to be your your path towards success and building the equity of the value of your business one of the challenges that i will say here right that differentiates um your own digital marketing strategy and the reason why you don't want to bet all in one horse is that you're building organically your customer base if you are investing in these other channels that are just throwing revenue at you great great source of exposure great source of revenue by all means but where are those customers are you going to be able to retarget them afterwards are you going to agree would you send them a text message or an email are they opting in will they be part of your whole um dispensary um equity in the end of the day so keep that in mind uh and i think that's a that's a really important point so thank you for that guillermo so you know i had another question here that that was asked prior and that is since the government said dispensaries are essential how have dispensaries pivoted during covet uh that's a great one uh we've we've uh had to to pivot with the dispensaries on that one right so uh the main thing that occurred quickly was everyone moved to online so you need to have your online menu on your website quick you need to be able to accept those online orders and you need to be able to get out your message to your audience quickly as well are you open what's your hours of operation uh do you allow for curbside pickup are you allowing delivery now like a lot of a lot of dispensaries transitioned quickly as far as their their technology and you know the everything moved to digital really since you you don't have that experience in store anymore and a lot of people are hesitant to actually go into stores these are these alternatives like curbside pickup and delivery have exploded and you know canada i know in um vancouver they started to allow delivery i know like new jersey they started to allow delivery just you know during coba time so they it's great to see the the um kind of people's appetite and how it's changed now they're really uh opening their arms to to delivery and digital as a whole so there is there was a big difference in companies who uh really took that on like head-on and pivoted quickly or a lot of companies that already had this infrastructure in place just they didn't have a you know a loss of business during covet they actually probably grew during this time so yeah and i would say too that you know being that i do engage with a lot of clients

{The New Norm}

on a day-to-day basis here with foot traffic i have noticed that the customers who did not really pivot quickly they're now realizing that this is the new norm it really has become the new norm and i would say this is commentary that comes directly from the clients themselves you know they they went into this whole crisis thinking okay yes digital marketing was important before but uh now uh digital marketing has been put in the forefront and now we are transitioning all of our budgets for marketing towards digital marketing uh fairly quickly so we have the early adopters that were already believers in digital marketing and now we're seeing the kind of the middle of the road adopters they're like realizing that this is a new age and then we're seeing the ones that are probably going to lag a little longer they're still holding out to see what's what's to come right and if i was a business owner at this point i always try to put myself in their shoes you know where would i want to be do i want to go after the customers that are active they are having conversations online everybody is online right now they are searching online for services they're sitting in their couch they're sitting in their home offices some of them may still be going to essential places of business right but they're still active they're having that conversation my uh recommendation is always be part of that conversation and the one way to be part of that conversation is digital right if you don't have as much foot traffic out there right that people are sort of scared still about the second wave of covid be digital right be in front of them be part of that conversation um go ahead and a great way to do that is exactly what we're doing right now zoom uh we've actually had a lot of clients you know move all their medical recommendations and whatnot to zoom so they're they're having that conversation they have that community you know and zoom you can have uh you can have a uh uh kind of like an open room and you just have to approve people to get in so yeah that could be that could be a great

{Google Ads}

way great great uh great point uh guillermo and i do want to pivot us towards some of the other questions here uh we're likely not gonna have enough time to cover all of these questions some great questions that have come through um for this webinar that we're hosting here however if you do have other questions you can always get in touch with us we're happy to have that dialogue on a one-on-one basis you know have a better kind of view on some of the challenges perhaps you want to overcome more than happy to do that um the question that we get a lot of and i think part of it was highlighted here with one of the questions from attendee today is surrounding google ads right there's all of this compliance out there there's a lot of challenges to understand what is right what is not right is google ads um for dispensaries a good strategy level yes that's uh that's one of the best strategies you can implement uh you can you know the roi is undeniable you know if you have revenue attribution in place you can you can quickly launch ads uh you just want to be sure that you don't use you know canvas related terms in your ads and you can see a boost in traffic you know within a few days so it it's a really um powerful marketing channel and the roi has been uh it's been undeniable we're seeing anywhere between you know 30 to 100 dollars for every dollar you spend on google ads so it's wonderful yeah i think and i would uh i would preface too that you know i know that we just threw out an average there but on the high side of google ads we've seen you know a customer recently that was doing around 70 plus dollars for every dollar spent on google ads so there are those outliers out there and so you won't know if you are in one of those outlier zones until you try it and that's why we're actually offering a free 30-day trial of google ads to get people familiar with that practice we are one of the only uh digital marketing agencies that have been doing google ads for the last five years for dispensaries and not getting anybody shut down and in part because of google's google ad certification that we have here two staff members that that are part of that program so we have guillermo we have our cmo as well who are both certified by google and so we know how to get it done and we know how to drive some roi now we have uh time for perhaps one more question here guillermo then we have to transition um but once again just want to remind you you can get in touch with us there's a schedule a meeting with us function on our website happy to address those questions there yeah the question that came through here is surrounding content for um instagram or social media how do we actually uh you know create verbiage if you will for promotions on those platforms without necessarily selling so that you don't get blocked by those platforms there is obviously the consensus that there's a lot of repetition going on so we'll answer this question and once again this is our final question for today but we're happy to take some additional questions offline yeah so one one thing is you actually don't want to promote the sale abuse of cannabis on instagram that's the first thing um any time that you do that you're encouraging someone to report you and unfortunately you'll probably be shut down or you're posted flagged so instead of using instagram to sell products you should use instagram to build your customer list so if you you if you have a see a text messaging platform and a keyword you can say text 420 to this number and they'll join your customer list and then that's how you can send promotions to that audience yeah but instagram is and that's a great point instagram is very very uh powerful as far as creating awareness and being part of that conversation with your audience but you have to be very conservative with what you say and my my advice would be just proceed more as a lifestyle brand so show you know instead of saying we have uh this product on sale for 9.99 take a picture of that you know when you're out for a hike you know using the product but don't mention the sale or price or anything related to that on the post or or else you will get flagged uh people will know that you have that product in stock by you know just for that product placement and they will click on the link in your bio and then they can visit and learn more from there absolutely and with that thank you so much uh once again for taking the time out of your day to join us we're super happy that you've dedicated that time with us we're happy to take any other questions offline i'm always here and available to speak to you so is guillermo and guillermo any closing remarks no i mean it's you know when you are are taking on the the task of uh marking your dispensary just know that they're you are not limited right now there's a lot of channels out there that that work and that are proven and that can help make a big impact on your business so you know don't rely just on the traditional you know billboards or radio ads or you know just traditional tactics there's a lot of digital marketing channels and guerrilla marketing you can do this just make a huge impact on your business so there's there's a lot of support there for you and you know we're more than healthy we're more than happy to to help and make an impact with you so wonderful thank you so much once again guillermo for joining us here thank you team um and thank you attendees for taking the time out of your day have a wonderful rest of your day and please stay safe ]