White-Label Programmatic Advertising Platform
Add a full programmatic practice and a revenue-attribution platform to your agency, without hiring a trading desk or building compliance infrastructure. We buy compliant, curated supply through private deal IDs across multiple DSPs, and report it in a dashboard branded as yours.
Grow revenue, not overhead
Add a full programmatic practice and a revenue-attribution platform to your agency without hiring a trading desk, standing up compliance infrastructure, or committing to a single ad platform. You keep the client relationship and the brand; we run the media, every campaign age-gated and compliance-reviewed before launch.
Still comparing partners? See what to ask before choosing a compliant white-label partner.
Two ways to partner
Programmatic is fully white-labeled and resold as your own. Search and social run on a referral model: we manage, you refer and earn.
White-Label
Display, Native, Video, CTV & DOOH media buying
MediaJel runs the trading desk & optimization
DemoGraph audience data + DataJel attribution
Dashboard branded with your logo, colors & domain
In-house compliance review on every campaign
Referral
Google Ads: PMax, RSA, Shopping, YouTube
Paid Search / SEM: keyword, brand & competitor terms
Meta: Facebook & Instagram
X (Twitter): regulated-friendly paid social
One Dashboard your clients log into, Branded as Yours
Plan, launch, and measure compliant campaigns, impressions tied to real revenue, in a dashboard that carries your brand.
Real-time analytics
Data refreshes every 20 minutes; ROAS nightly.
Full revenue attribution
1–30 day windows for eComm, in-store & sign-ups.
Cross-device matching
IP, Device Match & MAIDs across mobile, CTV, DOOH.
White-label ready
Your logo, colors and own domain, out of the box.
We run the desk. You keep the credit.
Upload creatives, define geotargeting, determine budget, and track walk-in and eCommerce sales with just a few clicks.
Rely on our customer identity graph to connect household impressions to transactions and revenue.
Want to pull our data into your dashboard? No problem. iframe our reports and embed them into a dashboard of your choosing.
View the non-linear buyer’s journey from impression to purchase to see which creatives and publishers drove $$$.
Update creatives, change campaign tactics, or adjust publishers even after campaign launch.
Easily toggle data to view 1 to 30 day attribution windows for eCommerce sales, in-store purchases, and delivery sign ups.
Enter zip codes in bulk or draw polygons for easy geotargeting.
Cross reference order IDs with direct POS data.
We have your back! Internal pre-launch audit to ensure brand safety and compliance.
Five formats. Your brand.
Launch compliant media across display, native, semantic contextual, CTV, and DOOH, reaching audiences across mobile, desktop, tablet and connected TV, while keeping your dashboard branding and client relationships. Expand your clients’ reach across the largest cannabis-approved inventory, all under your own brand.
Display
Visual ads served across websites and apps, targeted by data insights, behaviors, and demographics to drive brand awareness, reach, and eCommerce transactions.
Semantic Contextual
Natural-language processing targets ads based on the context and sentiment of the page — higher relevance, engagement, click-through, and conversion rates.
Native
Ads matched to the look and feel of surrounding content for seamless, higher-engagement placements that build brand trust and loyalty, often linking to educational blog content.
Video / OLV & CTV / OTT
Full-screen, high-quality video that reaches audiences at home on popular streaming platforms — precise targeting by demographics, interests, and viewing habits, fully compliant with industry regulations.
DOOH
Digital out-of-home and audio round out a media mix that reaches regulated audiences on every screen they use.
Integrated With
Audience data in.
Attribution out.
Government-verified 21+ audiences built from first- and third-party data, fully PII-compliant.
Supercharge your first-party data with second-party enrichment, audience insights, and lookalike modeling to drive precision-targeted strategies. DemoGraph adds first-party onboarding, audience demographic insights, lookalike modeling, and custom AI contextual targeting.
Incrementality, not just attribution
MediaJel works with cannabis businesses ready to scale, operators and brands with multiple locations, multiple markets, and marketing programs that need to perform and prove ROI. Seamlessly tie ad impressions to revenue and measure what actually moved the needle.
Influenced revenue &
incremental lift
ROAS & CAC
new vs. blended
New, returning &
win-back segments
Customer lifetime
value growth
SKU-level & publisher-level
influence
The most complete stack in regulated media
Unmatched scale
The world's largest cannabis-approved of 175K+ publisher network
Better auction economics
First-in-line bid advantages through premium SSP partnerships and multiple DSPs.
Built-in compliance
Fully PII-compliant, state-by-state review.
Real human attention
Adelaide Attention Unit (AU) scoring improves viewability.
Custom Identity graph
Connects customer identities across devices and households to transactions.
Proof at every stage
Multi-touch revenue-level attribution, impressions tied to sales.
Is MediaJel a DSP?
No — we're a managed trading desk. We buy compliant, curated supply through private deal IDs across multiple DSPs and premium SSP partnerships, so campaigns aren't locked to one bidder's inventory or auction economics.
How is the platform white-labeled?
Your logo, colors, and own domain on the dashboard your clients log into, out of the box. Reports can also be iframed into a dashboard of your choosing.
Which industries can I run campaigns for?
Regulated verticals — cannabis, CBD, alcohol, and gaming — with government-verified, age-gated audience data and state-by-state compliance review on every campaign.
What formats can I resell?
Display, Native, Video / OLV, CTV / OTT, DOOH, and audio — across mobile, desktop, tablet, and connected screens.
How do I make money as a partner?
You buy at net partner CPMs and mark up to your own client-facing rate. The spread is your margin. Search and paid social run on a referral model — we manage, you earn.
How is performance measured?
DataJel ties impressions to real revenue — ROAS, CAC, incremental lift, and SKU- and publisher-level influence — with 1–30 day attribution windows for eCommerce, in-store, and sign-ups.
How do I get started?
Sign the channel partner agreement and set your commercials, brand the dashboard, and go live. Book a demo to walk through it
White-label programmatic, answered
