Get Seen with Marijuana Dispensary SMS Marketing

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good morning and thank you for joining us for the how to get your promotion seen by 99 of your customers within 90 seconds webinar we'll be getting started here just momentarily uh we'll allow a couple more minutes here just for everybody to join us we have a good amount of content to share with you guys in a very short period of time so please stick around give me just another 30 seconds or so and we'll kick start all right i think we'll get started here now thank you very much once again for joining us once again we will be talking to you about how to get your promotion seen by 99 of your customers within 90 seconds so the whole idea behind this webinar is to help you get in the palm of your customer's hand and drive more online orders a little bit about myself my name is eduardo silva i'm the vp of sales here at foot traffic and i bring with me 18 years of sales and marketing experience and i really hope to share some of that knowledge that i've gathered with you today as well as some really fun technology to get you noticed by your customers as well as their new customers a little bit about foot traffic so we are a digital marketing agency the leading agency in the market here in the united states focusing solely on dispensary delivery and medical and recreational uh marketing we have been in business for over four years here are some of the clients that we have worked with and continuously work with on different strategies and we're really happy to be speaking to you today now before we get started let's just take a quick peek on some of the housekeeping items here that we have first and foremost let's go ahead and just put our cell phones either face down on the desk or mute it uh reason being we're going to be covering quite a lot of content here very fast so we want to make sure that we do have an ability to you know absorb all this material in a short time frame that we do have also please take a moment to familiarize yourself with the zoom conferencing interface very important there um to you know make sure that you know where to navigate to when it comes to the q a button we do have moderators for our webinar today so they'll be answering questions as we cover all of the material here so please do feel free to ask any questions throughout the webinar to ensure that you know we do get those questions answered so let's get right in um so fewer people are out and about today we know that uh this is actually a picture that our ceo guillermo took here in san francisco um you know normally this street this is california street here in san francisco will be teeming with activity now uh you know this whole uh you know absence if you will of foot traffic throughout the streets is a great thing to flatten the curve of the coronavirus and help us overcome this current crisis but what does this mean to the dispensaries if fewer people are out and about that means less foot traffic for you how can you connect with your customers well we'll be talking about that right now so if you want to survive you must adapt that is a fact and if you want to thrive right now it's time to implement proven marketing strategies that will reach your customer sms marketing is a crucial strategy to engage with your customers and build loyalty with them so they will buy from you time and time again yes we want your customers to buy from you today but we also want them to come back next week and the week after that sms is a relationship building strategy that helps you maximize the value of each one of your customers this is a great example of short-term goal meeting a long-term strategy okay implementing the strategy now will ensure that you are set up for success and able to increase your customer loyalty going forward so today we are going to be covering why you need to start an sms strategy and best practices to ensure you are successful okay so first let's talk about sms marketing what is sms marketing sms stands for short message service this is a common type of text message if you want a message if you have sent a message to perhaps your spouse to grab something from the store that is an sms text okay mms stands for multimedia messaging service this includes videos pictures and audio files okay remember that little funny meme you received from a friend of yours well that's an mms text so and sms marketing is a way to reach your target audience through text messaging okay you can send deals you can send coupons directly to your customers phones use any mix of sms and mms you may be wondering sms marketing is a better is it better for delivery recreational or medical dispensaries the reality is it's good for all of those types of businesses when implemented correctly all type of dispensaries can benefit okay from this strategy sms doesn't have to be just sharing deals remember that it's also about sharing information you can create automations so that patients are informed about their appointments events or even coupons for a customer's birthday so it's a way to stay top of mind there are many creative ways to use sms marketing so let's dive into why you need to put this in your strategy okay reason number one reach more customers text messages have an open rate of 99 i'll repeat that an open rate of 99 think about it what what was the last text you got did you open it chances are you did okay text messaging is the most widely used communication channel available today while not everybody uses emails or makes phone calls regularly ninety percent of american of americans text that means that your customers text and that you need to be using text as part of your digital marketing strategy to communicate with your customers where they are so reason number two get your message seen and read remember ninety-nine percent of sms are open and read within 90 seconds of receiving them no other platform gives you this kind of access in contrast one third of emails are open that's less than one percent okay of twitter and facebook posts that also reach their intended audiences so one-third of emails get open and less than one percent of twitter and facebook actually reach the intended audience with sms not only do you provide value to your customers you are also staying top of mind you can really connect and engage with your customers it's unparalleled access when you think about it no other tactic helps you engage with your customers in such a personal way so reason number three increase brand loyalty okay loyalty is very important not only when there is a market uh competition but also just to keep your customers engaged stay out and be consistently top of mind sms differentiates your brand from competitors while social media marketing is mainly a fight for eyeballs and people you think may be interested in what you're promoting text messaging is permission based okay your customers agreed to opt in to receive a text message from you so what does this mean that means that they want to hear from you they want deals they want to know when their favorite product are in stock and they want to know about their loyalty point so basically you're providing value to your customers while also advertising to them and keeping your brand top of mind it's a win-win strategy even better if you are using mms your brand is even more memorable why is that remember mms is media your brand font colors and logos they will all stick in your customer's mind reason number four sms is a high roi marketing strategy so let's talk about that when you can use a higher high roi strategy you need to reach out and grab that opportunity in this case study that i'm going to be sharing with you next you're going to see how one of our clients generated two dollars and 28 cents for every penny they spent okay otherwise if you don't take advantage of higher roi strategies it is a sure way to let profits slip away from your business now it's not the time to let that happen right if you want to thrive right now you need to take every opportunity that's available to your dispensary sending sms messaging is inexpensive combine that with strong call to action to place orders online you can instantly boost your sales so let's take a look at this case study that i mentioned clear choice when we started working with them back in 2018 they've reached a plateau in their sails they were under the impression that they had reached a maximum market uh penetration well the reality was they were not retargeting their customers in other words they weren't re-engaging with their customers so they were allowing their customers to not necessarily remember their brand at all times so once we implemented the sms strategy for them we increased their lifetime their customers lifetime spent by 80 percent okay if this is not concrete enough evidence that sms works i don't know what is right over 8 million dollars of trackable revenue generated through this marketing strategy for this particular business right so really important with our sms managing service your dispensary can quickly get set up on sprouts in less than 24 to 48 hours okay and avoid many of the major headaches implementing a new service can cause if it's not enough here are two more reasons you can get started with us today so reason number one compliance i'm sure you've heard of many horror stories out there right so text messaging campaigns are subject to a compliance which was put in place by the telephone consumer protection act which is short for or tcpa right with uh with that right uh it's really important to know that the biggest compliance issues is that you cannot buy phone numbers everyone on your list must be opted in and give you express consent okay this is very important this is where individuals make uh mistakes when implementing a text message strategy plus you also have to tell people how frequently you will be messaging them why you will be messaging them and how to opt out there is an active lawsuit against a dispensary chain currently because of promotional text this one customer was receiving which he claims that he did not sign up for so express consent is crucial unless you want to pay those hefty fines okay so you will also need the terms and conditions listed on one of your pages to describe how you will be handling customer data another example here is that in canada there's an anti-spam legislation okay that's called uh c-a-f-l which requires consent and also a one-step opt-out process so to recap right you must be complying with the rules and regulations and here foot traffic we can help you ensure that you are compliant against all of these different regulations but also let us save you the headache and shorten your time to generate profits that's ultimately what we're here for so take advantage of it reason number two one software many services right sprout has spent over a decade building an enterprise crm and marketing software platform designed specifically for dispensaries okay when you choose to work with our partner sprout you get more than just the ability to send text messages you get sms mms mobile coupons mobile surveys and email marketing there are several other functionalities as well plus sprout offers the capabilities that no other cannabis platform is offering like dispensary disappearing deals okay that's very important so your deals don't get reused over and over again customize code so you can track different campaign funnels so you can post those codes write text me x right on your social media so you can actually gauge how much of your audience is actually seeing those messages they're all about innovation as well which is why we really really love working with them and they will continue to improve their platform right what does this mean to you you are future proofing yourself okay the the platform will continuously evolve so with sprout you can acquire new customers retain the ones you have and grow your business through combination of outreach loyalty and targeted marketing so when you combine uh sms with foot traffic's marketing strategy and knowledge of the industry you can reach more people and continue to grow your customer base plus you can increase your conver conversion rate so that you get more sales from each one of the messages that you send out again this is a high roi strategy before to work you need to put the right pieces in place combining our agencies know how with sprouts innovative technology you will give you will get the upper hand and will be allowed to hit the ground running with this sms platform so let's talk about how to get started first of all let's go ahead and just text sms to 669 go ahead and pick up your phones now i know i told you to put them on silent pick them up and just text sms to 411 669 and let's schedule a time to talk about what this setup will look like for your dispensary according to salesforce mobile behavior report 77 of consumers said they opted in to a brand's text messages to receive coupons and deals okay a great way to get more customers is to offer discount coupon for a first order for example text buds are us to 420 420 and get 30 off your next order it's easy and it has a measurable impact here are some other text messages that you can send that will multiply the value of you of your list immensely okay and immediately you will if you are segmented your list of customers and sync them into your crm you can send restock notifications to customers who love a particular product and if your crm doesn't have that info yet you can use sprout survey to get this info from your customers and create segmentation a segmentation is very important for a successful sms campaign this will immediately increase the value of your list why does that matter segmentation allows you to create better strategic offers by dividing up your list into different categories based on purchasing behavior you can better make up excuse me you can better market to them you can run a virtual happy hour and offer online only deals during particular periods of the day this is very important you have those lulls in sales throughout the day right boost that time up keep employees uh operational within the dispensary everything is virtual right now but that doesn't mean it can't be fun time it with a virtual event for extra impact people are looking for things to do it's a great opportunity to tie the two together right if you are a medical dispensary you can share information based on patients interest maybe they want to know more about cannabis and anxiety you can provide them a link to help them stay up to date when they're looking to get a new tincture for example where are they going to turn you will be top of mind if you're communicating with that customer in this changing climate text is a great way to share updates about hours and changes to the everyday business practices it gets the information right into the hands of your customers and these are all messages that you could send right now and see an impact if you have this system in place so moving right along here right let's talk a little bit about the combination of digital marketing strategies that can really impact this entire text message process by combining google ads and geo ads with an easy text to opt-in ad right you can dramatically increase the size of your list and potential revenue still not convinced keep in mind that sms marketing isn't just sending messages it's using data to reach people in a way that they want to be reached and with offers that they want to take advantage of by using the data from your crm you can personalize these messages you can create offers based on past purchases that really hone in your customers interest or create a spend threshold deal that kick in once the customer adds a certain amount to their card if you um also create an automatic messages you can automate automatic messages excuse me you can sequence that simultaneously and engage in a conversation with your customers what a great way to help your customers through an online ordering process or your new curbside pickup procedures just think about that right let them know how to go about it these strategies are crucial for taking your online advertising strategy all the way to 11 right and we can get you started with them right away so right now it may seem like it's hard to get new customers because of the whole cove at 19. but you remember that your customers are actually still buying cannabis and relying on it more and more right because of anxiety and the and the pressure in the current climate so by creating special deals for new customers you can work on growing your customers right despite what's going on outside advertise your new sms vip program on your website and in your emails to your clients have a strong call to action to engage new sign ups and encourage them these are all things you can help you now you don't have to do them yourself neither right you can actually get somebody like us to actually help you through this process and put it all in place with one cohesive uh strategy so what's your next step are you going to continue with what you're doing now or watch sales stagnate as more people stay home are you willing to wait this out and cross your fingers that we'll all get back to normal life again soon or are you ready to meet the challenge and had ahead and adapt you must find your customers using online marketing strategies now there is no other option get in front of them and give them what they want then stay top of mind by delivering messages right to the palms of their hand via their smartphones as we have proven sms marketing is a high roi strategy that will deliver more revenue to your dispensary but it requires three things your time your knowledge of of advanced sms marketing campaigns and measuring of success and the right software that's where foot traffic comes in we want to eliminate the overwhelm for you and do what we do best which is run marketing campaigns uh on best in class software so you can do what you do best run your store and make customers happy we have three offers today to help your dispensary get more revenue during the covet 19 health prices all offers include sms marketing strategy okay so let's talk about these offers client acquisition campaign 500 online orders okay go ahead and feel free to text 500 to 411 669 to talk to us about that happy to discuss it in greater detail and have a more in-depth conversation and for these campaigns it's important to note that it does involve geo advertising as well as google ads plus sms marketing so let's dive briefly into the incredible value of geo ads and google ads can have for your business so geo advertising geoadvertising is the use of display ads on mobile devices on certain within certain geographic areas geo ads allows you to connect with your customers right where they are with the record increase in internet usage since the whole crisis hit our country online display ads help keep your 420 deals front and center we have a network of compliance compliant cannabis friendly sites and apps that allow us to share your display ads and drive these sales google ads are pay-per-click ads that show above all other search results it's a powerful tool for obtaining new customers because it provides a predictable cost per acquisition unlike traditional advertising it is transparent and trackable data okay and foot traffic we are here to serve dispensaries we help them get more customers and retain them we understand that the online marketing the right way there are many pieces of the puzzle that all must work cohesively okay we're dialed in um that marketing overwhelms um you know a lot of the stuff right if you're trying to do it on your own and so we are here to help you with that moment here and let's talk a little bit more about these deals because after all these are the most important aspects of getting started today and start driving that customer acquisition so we do have this uh offer going on right now to get 500 online orders to your dispensaries for 5 000 okay so to make matters easier on your budget you can actually pay in three installments of 1800 per month for three months and this offers only for webinar attendees to be honest we are not going to offer this campaign for much longer as he has been grief greatly reduced uh to help dispensaries with the cost of generating revenue during the coronavirus requirements you must schedule a call within one week up to april 16 deadline to get in on this limited time offer what you get we will launch and manage two of our highest revenue driving services for your dispensary to try drive consumers to buy online for your dispensary so we're going to be launching geo advertising and google ads we will create your ad copy and branded graphics we will set up all of the tracking and reporting and we will continuously monitor this to ensure that we are bringing you the highest conversion rates okay so please do text bundle to four one one six six nine once again bundle four one one six 669 so sms management let's talk a little bit about that so sms management is a cost of 1075 per month what do you get for that we will get you set up on sprout we will get your first month for free we will consult and collaborate with your team regarding creative con campaigns and advertising strategies manage all of your sms marketing campaigns for you and teach you along the way so uh once again right sms management is also available as a a la carte service we do provide this to our customers and then let's talk a little bit more about some of these other offers here so 500 customers plus sms right so if you want to bundle everything together if you want a customer acquisition as well as sms to re-engage your existing customers so this is a complete strategy right a digital marketing strategy the cost is only 2 000 per month per month uh for three months and it's 500 customers that you will get plus once again sms client acquisition campaign and sms management do feel free to text us right and let's get this conversation started and for attending the webinar today you have qualified for a free yeti so uh please do navigate to this link foot traffic dot co forward slash webinars and we'll put it over here in the text or on the chat window as well so you can have it once again ladies and gentlemen thank you so much for your time we are reaching the end of our webinar here today but i certainly wanted to make um as much of an impact here for you as possible understanding the coronavirus and how this is impacting our industry um and if you do want to learn any any uh more about any of these bundles that we have put together to really have an impact in your bottom line please do feel free to text us call us email us we are here to help text 500 to 411-669 let's get that conversation started even if it's a prelim conversation for us to help you okay thank you so much have a wonderful rest of your day you ]