CTV Ads + Full Funnel Strategy Drives Measurable Growth
Measurable Growth Across the Funnel
+13%
Lift in brand awareness driven by CTV
140M+
Impressions delivered across channels
Prospecting = Retargeting ROAS
Sustained Search Growth
Post-Launch
The Challenge: Winning in a Crowded, Constrained Market
A multi-location retailer needed to protect market share while accelerating growth in competitive Illnois markets. The brand faced intense competition, fragmented audiences, and regulation-heavy media limitations. It needed a strategy that could break through the noise, artract new customers, and build loyalty without relying on traditional media playbooks.
What the Brand Needed to Solve
Maintain market share in key DMAs, including Rockford and Champaign
Drive new customer acquisition and repeat engagement
Overcome category noise and restricted media channels
Reach behavior-driven audiences with more precise targeting
A Full-Funnel Activation Powered by CTV
MediaJel deployed a multi-channel, audience-first strategy anchored by Connected TV. Instead of treating prospecting as a pure awareness tactic, the campaign positioned it as an evergreen revenue driver.
CTV + DOOH
To drive awarenessand attention
Native + Display
To build engagement
Retargeting
To drive conversionand ROAS
Reaching High-Intent Audiences
The campaign focused on audience segments that were already signaling intent. These “handraisers” became some of the strongest-performing users, making prospecting far more efficient than expected.
CANNABIS CURIOUS
Cannabis researchers & dispensary visitors
LIFESTYLE EXPLORER
Liquor store shoppers &
lifestyle enthusiasts
LOCAL SHOPPER
Gamers, sports fans,
and creatives
CTV Outperformed Every Other Channel on Brand Impact
CTV didn’t just contribute to awareness. It became the top driver of brand lift, delivering the strongest performance across channels and showing particular strength with Gen Z and Millennial audiences. The campaign also drove meaningful lift across key brand KPIs for high-value audience segments.
+13% awareness lift from CTV
Strongest impact among Gen Z and Millennials
Significant lift across brand KPIs
Premium video proved it can drive measurable outcomes, not just impressions
CTV Didn’t Just Reach People—
It Made Them Search
After launching CTV + DOOH:
Search interest spiked in April–June
Sustained growth through Q4
Became a top search term in Rockford
This shows true demand creation—not just media exposure.
What This Campaign Proved
CTV drives measurable brand lift
CTV fuels search demand + intent
Prospecting can scale without sacrificing ROAS
Full-funnel strategy creates compounding performance
Scaling What Works
The campaign focused on audience segments that were already signaling intent. These “handraisers” became some of the strongest-performing users, making prospecting far more efficient than expected.
Increase CTV
+ DOOH investment
Test audience-specific creative
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Expand video formats (OLV)
Build retention funnel for LTV growth
CTV Isn’t Just Awareness.It’s a Growth Engine.
This case study shows how CTV can do more than build visibility. When integrated into a full-funnel strategy, it drives demand, strengthens search behavior, improves audience quality, and supports revenue across the entire funnel.
Want to build a full-funnel growth engine for your brand?
