CASE STUDIES: Programmatic ADS

Cannabis Dispensary

Pennsylvania Dispensary Chain: Competitive Geo-Framing

Problem

A new chain of Pennsylvania medical marijuana dispensaries wanted to win foot traffic away from nearby competitors and needed a way to reach shoppers who were already dispensary-minded.

Solution

MediaJel used geo-framing technology to build a 15-mile radius around each competing location, targeting brand-aware, in-market consumers with precision.

Impact

With a $21k budget, MediaJel generated $102,538 in revenue with 790 orders and an average order value of $130, for a 488% ROAS.

$102.5K
Revenue
790
orders
$130
aov
488%
roas

North Dakota Dispensary Chain: New Patient eCommerce Growth

Problem

A North Dakota dispensary chain focused on pharmaceutical-grade product and high-touch patient care wanted to bring in new patients and grow eCommerce sales, fast.

Solution

MediaJel ran a focused 30-day retargeting and awareness campaign designed to convert quickly rather than build slowly.

Impact

With a $5k budget, MediaJel generated $39,055 in revenue with 207 orders and an average order value of $189, for a 781% ROAS.

$39K
Revenue
207
orders
$189
aov
781%
roas

New Hampshire Dispensary: Competitive Native Advertising

Problem

A New Hampshire medical marijuana dispensary wanted to grow patient awareness and sales by getting in front of competitors' customer base with a highly targeted approach.

Solution

MediaJel built a native advertising campaign layered with geo-spatial targeting, reaching a tightly defined, competitor-adjacent audience over a sustained 180-day run.

Impact

With a $30k budget, MediaJel generated $334,964 in revenue with 2,043 orders and an average order value of $164, for a 1,116% ROAS.

$335K
Revenue
 2,043
orders
$164
aov
1,116%
roas

British Columbia Retailer: Pickup & Delivery Revenue Growth

Problem

A multi-location British Columbia cannabis retailer, offering both pickup and delivery, wanted to grow online order revenue.

Solution

MediaJel ran a targeted 90-day programmatic campaign built to drive qualified traffic directly to online ordering.

Impact

With a $2,295 budget, MediaJel generated $32,821 in revenue with 369 orders and an average order value of $88.95, for a 1,401% ROAS.

$32K
Revenue
369
orders
$88.95
aov
1,401%
roas

California Retailer: Multi-Tactic Prospecting & Retargeting

Problem

A California cannabis retailer running separate recreational and medical menus wanted additional website revenue from a broader mix of potential customers.

Solution

MediaJel combined prospecting, conquesting, and retargeting tactics in a single 90-day campaign to reach a diverse set of in-market shoppers across both menus.

Impact

With a $15k budget, MediaJel generated $153,773 in revenue with 1,803 orders and an average order value of $85.33, for an exceptional 10,251% ROAS.

$153.8K
Revenue
1,803
orders
$85.33
aov
10,251%
roas

Let's Discuss

Interested in joining our family of profitable, thriving cannabis dispensaries? MediaJel brings decades of combined knowledge and experience. Schedule a call and let us put it to work for you.