CASE STUDIES: New Customer Analysis

FROM $145K
TO $1.3M

How one multi-state cannabis operator scaled customer growth 9x with transparent, full-funnel programmatic advertising.

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$145K

Campaign investment

$1.3M

Projected revenue

Store locations

6 mons

Campaign timeline

Growth hurdles that needed
proof, not vanity metrics.

The MSO needed measurable incremental revenue, proof of performance beyond natural market growth, and a clear path to long-term customer value.

Acquire new customers efficiently

Drive first-time shoppers without relying on inflated click or impression metrics.

Re-engage dormant buyers

Bring lapsed customers back across multiple store locations with targeted messaging.

Increase purchase frequency

Turn active customers into higher-value, more frequent purchasers.

Auction Plus made every dollar
work harder.

Flexible full-funnel activation, expanded audience targeting, and transparent cost-plus pricing gave the campaign more reach, more control, and less waste.

More value at scale

Once spend exceeds $25K per month, clients unlock CPM at cost, stretching media dollars further and eliminating hidden waste.

Full-funnel activation

Budgets can flex across awareness, engagement, and conversion instead of being locked into limited lower-funnel tactics.

Audience depth

Activate 11-18 audiences, including contextual, local news, lifestyle, wellness, and intent-based segments.

Six months. Nine locations.
One measurable growth engine.

Precision audience segmentation and creative optimization were informed by real-time performance data throughout the campaign.

$145,000

Total ad spend

Geotargeted store locations

6 months

Optimization timeline

A $145K campaign became over
$1.3M in projected revenue.

The campaign drove growth at every stage: new customers, reactivated buyers, and accelerated purchase frequency.

Customer acquisition

1,651

New customers acquired at an $87.89 cost per acquisition.

$122,876

new customer
revenue

$74.55

new customer
AOV

$584K

projected
6-month value

projected
return

Customer reactivation

3,686

Dormant customers reactivated, generating meaningful winback revenue and renewed engagement.

$313,602

winback
revenue

$39.33

cost per
reactivation

$85.13

winback
AOV

Renewed
purchase
patterns

Purchase frequency

232.4%

True incrementality, with exposed customers buying more often than control groups.

19.5%

more frequent
purchases

38.6%

accelerated
behavior

117.8%

more frequent
than controls

Frequency lift
powered ROAS

Performance varied, but multiple stores exceeded 200% true incrementality.

Individual store ROAS ranged from 2.26x to 225.68x, while frequency lift reached as high as 66.7% in certain locations.

FROM $145K TO $1.3M

Growth hurdles that needed proof, not vanity metrics.

Auction Plus made every dollar work harder.

Six months. Nine locations.One measurable growth engine.