CASE STUDIES: Programmatic Ads

Vaporizer Brands

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Next-Gen Herb Vaporizer: US Market Entry

Problem

A UK-based manufacturer of next generation herb vaporizers was preparing to enter the US market and needed a top-of-funnel strategy to build brand recognition from a standing start.

Solution

MediaJel built the campaign around standard display and video creative, using behavioral and location data to construct audience segments suited to a cold-market launch.

Impact

The campaign served 4.38M impressions and drove a 96.8% year-over-year increase in website sessions, with a $302 average order value.

+96.8%
YOY SITE
SESSIONS
$302
AOV
63%
video open
rate
.30%
CTR

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