4 Ways to Re-Engage High Value Cannabis Consumers with Andrew Watson at Happy Cabbage Analytics

Increase eCommerce Customer Retention Rates with Win-Back Campaigns

What are your most successful cannabis customer retention strategies? If you can’t rattle off the campaigns that drive revenue and re-engage latent customers for your cannabis business, this webinar is for you.

It’s normal for customers to churn in any business, but when you see your retention metrics decline, it’s hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than retention, it pays to keep cannabis customers happy.

There are massive opportunities for cannabis businesses to create customer re-engagement experiences that translate into sales. In this webinar, Andrew Watson, CEO and Co-Founder at Happy Cabbage Analytics, discusses how to segment and activate first-party data to create full-funnel cannabis customer retention strategies that put more revenue in your pocket.

We’ll cover reactivation, advocacy, deal, and subscription-based remarketing strategies that integrate programmatic, email, and SMS marketing channels to help you reach and interact with your customers in a personalized way.

We also provide data comparison reports for latent customer re-order rates and average order sizes across four channels: in-store, on cannabis websites, via Weedmaps, and by MediaJel’s cannabis display ad campaigns. We’ll show you the data behind the channels with the highest recapture rates and increased average order sizes.

What You’ll Learn

Four must-have customer re-engagement strategies that bring high-value customers back.
Which KPIs to track with your team, and how to predict cart abandonment.
The data: How programmatic display ads outperform cannabis directory recapture rates, average order sizes, and order frequency.

Join us to gain deeper insights into your customers and leverage first-party data to re-engage high-value cannabis customers with memorable brand experiences.

‍

Speakers

Related Webinars

Webinar Highlights

Why Should You Re-engage Lapsed Customers?

The CEO of Happy Cabbage Analytics discusses the significant percentage of cannabis customers who haven’t returned to a dispensary in the last 90 days. With the average customer reordering every 25 days, latent and lapsed customers represent thousands of lost opportunities.

Andrew explains how cannabis businesses can re-engage lapsed customers using purchase history, frequency, and behavior patterns. Reactivating latent customers is far more cost-effective than acquiring new ones through high-cost marketing channels like billboards. He stresses applying data to re-engage customers by tailoring strategies to their past interactions and preferences.

‍

How Should Cannabis Retailers Sort Their First-Party Data?

Andrew Watson recommends segmenting audiences based on recency and frequency of purchases, as well as time since last purchase. These metrics indicate how likely a customer is to convert when they receive a message, and whether they should be messaged at all.

He suggests segmenting into categories like 90-day shoppers, weekly, monthly, or bi-weekly shoppers, and layering in product category-based segments for more precise targeting.

Maximize Your Ad Spend with the Latent Customer Strategy

Speakers demonstrate the effectiveness of leveraging first-party data for cannabis advertising. Case study data shows a substantial lift in conversions (six to seven times higher).

He emphasizes targeted advertising to avoid wasting ad spend on individuals who are unlikely to convert. Instead, the focus is on engaging customers who have already purchased. Using email addresses and mobile advertising IDs ensures ads reach existing customers effectively.