Expanding Your Reach: How Cannabis Lookalike Audiences Amplify Ad Campaign ROI

4/25 | 11am PST | 2pm EST

In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance.

One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers.

Finding and engaging new audiences who mirror your customer base means they are more likely to buy your products, and serving ads to an audience that is ready to convert translates to more impactful, efficient, and effective ad campaigns.

Whether you’re new to lookalike audiences or looking to enhance your existing data and audience targeting strategies, you will walk away from this webinar with valuable data insights and the ability to forge deeper connections with new customers, setting the stage for sustained growth and more successful cannabis advertising campaigns.

What You'll Learn

During our 60-minute webinar, you’ll discover:

  • What are lookalike audiences, and how are they created?
  • How to build your ideal seed audience
  • Best practices for creating compliant lookalike audiences 
  • How to layer lookalike audiences with other targeting strategies for improved advertising ROAS.

It only takes one hour to invest in your future!  Click “Register” to secure your spot in the webinar and say goodbye to inefficient audience targeting.

headshot

Matt Taverna

Principal at Statara Solutions

Register Here