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AI is reshaping how consumers discover products and Reddit is quickly becoming one of the most influential signals behind what shows up in those searches. With OpenAI’s recent launch of native shopping inside ChatGPT, Reddit conversations are now more powerful than ever in shaping how products, brands, and education appear across AI search results.
In this session, we’ll break down how cannabis and CBD brands can use Reddit to influence what AI models “learn” about them and how to build a strategy that earns organic visibility in the new era of conversational shopping.
We’re joined by Danny Kirk, Founder of ReddiReach, and Filipe Lins Duarte, the co-founder of AI Peekaboo.
Danny will share how brands can authentically grow on Reddit through community-first strategies and platform-native engagement, helping cannabis marketers future-proof their visibility and reputation as AI increasingly draws from Reddit data.
Filipe will unpack how AI is reshaping search and brand discovery, showing how large language models, such as ChatGPT, Claude, and Perplexity, reference your brand, competitors, and content, helping marketers understand and improve their presence in AI-generated results.
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