Expanding Your Reach: How Lookalike Audiences Amplify Your Marketing
02/08/24 | 11:00 AM PST | 2:00 PM EST
You can picture your five best customers, but can you use programmatic audience targeting to find a thousand more people just like them? Identifying potential customers who are genuinely interested in your products or services is a time-consuming and risky process. When standard methods of cannabis programmatic advertising are manual and subjective, the whole process is a costly endeavor.
Why? One-size-fits-all advertising strategies lead to inefficient allocation of resources and call for endless fine-tuning at your expense. Still, you have to play ball. Otherwise, your cannabis or alcohol business is subject to stagnant results and missed growth opportunities.
Lookalike audiences are a powerful data-driven strategy to address these issues for programmatic advertisers in regulated markets. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers.
Take the guesswork out of programmatic advertising by improving relevance, thus increasing the likelihood of engagement and conversion.
What You'll Learn
During our 60-minute webinar, you’ll discover:
- What are lookalike audiences, and how are they created?
- How to select the ideal seed audience.
- Best practices for creating compliant lookalike audiences on each platform.
- How to layer lookalike audiences with other targeting strategies for improved ROAs.
It only takes one hour to invest in your future. By the end of this webinar, our experts will empower your dispensary, cannabis brand, or alcohol company to reach a thousand people who share similarities to your top five customers. Register today to secure your spot in the webinar and to receive reminders.