How to Unlock the ROI of Your Dispensary Marijuana SEO Campaign

How do you know if your cannabis dispensary SEO strategy is working?

SEO has a lot of different components that help make it one of the most effective dispensary digital marketing tools. Those same components, though, can make it hard to understand and measure.

This week, we’re demystifying the ROI of SEO so you can unlock the SEO potential of your dispensary website and discover how to get more people to your online menu.

When you understand the ROI of your SEO campaign, you can invest in strategies that work and create a digital marketing plan that drives sales while making the most of your marketing budget.

During our 30-minute webinar, you’ll learn:

1. What you should be tracking
2. How to get the most from your data
3. The value of a successful SEO campaign

Here’s a Preview of the Webinar:

[3:23] Not sure why you should bother with SEO? Find out here!
[7:36] To ensure your strategy is working, you need to be tracking these visitor metrics.
[12:01] Once you have your metrics, use this formula to uncover your ROI.
[13:08] Improving your Google My Business Profile can help you boost your SEO ROI. Here’s what to do and track.
[19:36] SEO is a long-term strategy. Be consistent and follow these tips.

Bonus Content > Essential SEO Metrics for Measuring Success in Cannabis Dispensaries

SEO is a crucial digital marketing tool for cannabis dispensaries looking to attract more customers and grow their business online. However, it can be challenging to determine if your SEO strategy is delivering results and driving ROI. 

In this webinar, we’re demystifying the ROI of SEO so you can unlock the SEO potential of your dispensary website and discover how to get more people to your online menu. We also cover some essential SEO metrics that cannabis dispensaries should track to measure the success of their SEO strategy and make data-driven decisions.

Organic Traffic
Organic traffic refers to the number of visitors that come to your website through search engine results pages (SERPs) without using paid ads. Tracking organic traffic is crucial for measuring the effectiveness of your SEO strategy and identifying trends over time. For cannabis dispensaries, tracking organic traffic is especially important since the majority of customers find dispensaries through search engines.

Keyword Rankings
Keyword rankings refer to how high your website ranks in search engine results pages for specific keywords related to your cannabis dispensary. For instance, if you’re a dispensary in Los Angeles, you might want to rank for keywords like “cannabis dispensary Los Angeles” or “weed delivery LA”. Tracking your keyword rankings can help you measure the success of your SEO efforts and identify areas for improvement.

Local SEO Metrics
For cannabis dispensaries, local SEO is critical since most customers are searching for dispensaries near their location. Local SEO metrics to track include:

• Google My Business (GMB) listing: Monitor your GMB listing’s performance, including the number of views, clicks, and direction requests.
• Local pack rankings: Local pack refers to the top three map listings that appear on Google when someone searches for a local business. Track your local pack rankings for relevant keywords related to your dispensary.
• Reviews: Customer reviews are critical for local SEO since they signal to search engines that your dispensary is trustworthy and provides a positive customer experience. Monitor your reviews and respond promptly to any negative feedback.

Conversion Rates
The ultimate goal of your SEO strategy is to convert website visitors into customers. Measuring your conversion rates can help you determine if your cannabis SEO strategy is driving sales and delivering ROI. Track your conversion rates for different pages on your website, such as your menu, product pages, and contact form.

Conversion rate by product: Tracking the conversion rate for each product can help you identify which products are performing well and which ones need improvement. You can then optimize your cannabis product pages to improve their conversion rates.

Average Order Value (AOV): AOV is the average amount customers spend per order. Tracking AOV can help you identify opportunities to increase revenue by encouraging customers to purchase additional products.

Cart abandonment rate: Cart abandonment rate is the percentage of customers who add items to their cart but do not complete the checkout process. Tracking your cart abandonment rate can help you identify the reasons why customers are not completing their purchases and make changes to improve your checkout process.

Pro Tip > set up email, SMS and even display advertisements to retarget customers who have abandoned carts. But make the offer irresistible and for a limited time only.

Search impression share: Search impression share is the percentage of times your products appear in search engine results pages (SERPs) for specific keywords. Tracking your search impression share can help you understand how visible your products are in search results and identify opportunities to improve your product listings.

Customer Lifetime Value (CLV): CLV is the estimated total amount of revenue that a customer will generate for your business over their lifetime. Tracking CLV can help you identify high-value customers and develop strategies to retain them.

In conclusion, tracking essential SEO metrics is crucial for cannabis dispensaries to measure the success of their SEO strategy and make data-driven decisions. By monitoring organic traffic, keyword rankings, local SEO metrics, and conversion rates, dispensaries can optimize their SEO strategy and attract more customers online. 

Remember, SEO is a long-term strategy that requires consistency and ongoing evaluation to deliver results.

Don’t hesitate to reach out and book a free marketing strategy call with us today!