Weedmaps Advertising: Pay-to-Play or Scale On Your Own Terms?
93% of all searches occur on Google, not Weedmaps.
Leveraging Weedmaps advertising for the first 90 days of launching your brand, dispensary, or marijuana delivery service makes sense, but if you aren’t building out your phase 2 launch strategy—or worse yet, if you’ve been in business for a while and haven’t pivoted to building your cannabis brand on your own terms—then this webinar is for you!
Do you feel like you are being held captive by Weedmaps’ Pay-to-Play model?
Join our 60-minute webinar where we’ll take you on a transformative journey to realize your untapped potential from “just another Weedmaps dispensary or delivery service” to becoming a full-fledged, impressionable brand that builds trust and retains customers long-term.
Once you pivot off Weedmaps and play a bigger game, this positions you to leverage multiple marketing channels to hyper-target and attract more of your best customers.
Here’s what we will cover in our 60-minute value bomb webinar:
- The painful truth behind Weedmaps advertising —we’ll reveal several daunting facts, that many of you likely were unaware of!
- The critical first steps you need to take now before transitioning off Weedmaps.
- The 4 proven marketing channels (with actual results) that you can leverage to gain new customers once you’ve extracted yourself from Weedmaps’ financial grip.
By transitioning away from Weedmaps, you are truly investing in your cannabis business, you can own your revenue channels and make informed decisions about business investments and control what customers see on your website or menu.
00:03:57 – 00:08:52: Guillermo Bravo discusses the WeedMaps business model. On Weedmaps, cannabis brands, dispensaries, and delivery services pay for premium placement within local regions. He highlights the challenges of competing for top spots, the lack of transparency in customer data, the importance of owning customer information, and the long-term impact on Google search results. Businesses must transition from WeedMaps to retain control over their brand and customer experience.
Effective Advertising Channels for Cannabis Brands
00:38:09 – 00:43:42: Guillermo explains that cannabis brands achieve a higher ROI with advertising channels like marketing events, swag, PR, programmatic advertising, and a direct-to-consumer approach.
He mentions Buddies, a cannabis brand with a DTC model that uses an e-commerce menu platform. Their method captures first-party data, a vital asset for cannabis businesses. With this platform, cannabis brands can use programmatic advertising, SEO, and brand co-marketing campaigns to drive traffic to their dispensary and online stores.
He also shares a case study for Cannacraft, a brand using programmatic advertising to drive in-store sales to a retail partner. Cannacraft spent $4500 within 90 days, generating 190 e-commerce sales and 96 walk-ins for their store.
Top Three Strategies for Boosting Cannabis Brand Sales Online
00:59:14 – 01:04:54: Guillermo Bravo shares his top three strategies for enhancing online sales: Invest in top-of-funnel advertising, specifically programmatic ads, lifestyle-focused Google ad campaigns, and co-marketing campaigns to establish brand awareness and attract potential customers.
He also recommends building a Direct-to-Consumer (DTC) platform or website to gather valuable cannabis customer data. This marketing strategy includes a VIP loyalty membership program to collect contact information, enabling targeted marketing efforts.
Cannabis brands can also benefit from collaborating with retailers and platforms with first-party data on cannabis consumers. With this data, marketers can execute co-op and brand marketing campaigns. The goal is to strengthen the digital presence, acquire essential customer information, and refine marketing strategies to elevate online sales.