Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
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MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Twitter announces cannabis and CBD advertising policy update allowing cannabis companies to advertise on Twitter. Find out what this means for your cannabis social media marketing strategy and how to launch cannabis ads on Twitter.
If you work in the digital marketing space, you are no doubt recalibrating your marketing strategies to navigate the sea of data privacy laws and prepare for the loss of the third-party cookie. This is a huge deal for marketers across all industries – and cannabis is no exception. This post will look at the available cookie-less attribution methods so marketers don’t lose precious data tracking insights into consumer preferences and on-site behaviors.
Interested in learning how and when to use behavioral and contextual programmatic targeting for your cannabis advertising campaigns? We’re breaking down what each targeting option is, how it is used, and the benefits of each so you can target each ad campaign to the most applicable audiences. Here’s everything you need to know about contextual vs. behavioral targeting for your cannabis ads.
How to use Cannabis Consumer Data to Nail Niche Audiences with Highly Targeted Advertising Campaigns
As more cannabis-curious people flock to take advantage of cannabis, businesses, dispensaries, and brand owners can use the “cannabis gold rush” to market to customers in ways that the competition is not. But, first, it all starts with knowing your customers.
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Learn more about the budding cannabis and CBD beverage industry with the industry’s top cannabis and CBD drinks!
Currently, 82% of U.S. households have at least one internet-connected TV device. With our interaction with television changing and becoming more internet-driven, cannabis marketers will also have to adapt and expand their media mix.
What are MAIDs? MAIDs, or mobile advertising IDs, are a unique string of digits assigned to a mobile phone. MAIDs are used to track location based data and can be connected to hashed emails and IP addresses to link mobile habits to digital, and in-store behavior across all channels back […]
States that allow adult-use cannabis see about $37.5 million more in revenue than medical only cannabis states. In NJ’s first day of adult-use sales, gross sales at the 13 dispensaries were almost $1.9 million. Does your marketing strategy include the opportunity this recreational use market provides? Read on for how […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
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EXPAND & ENGAGE RETAIN & GROW
From a dispensary launching in a local market to an established brand seeking to expand worldwide, programmatic can fuel your growth.
MediaJel is the industry’s digital marketing platform of choice for grow-focused brands and retailers like you.
Ready to accelerate?
CURIOUS WHAT WE CAN DO FOR YOU?
We believe cannabis companies should be freed from restrictive digital advertising barriers.
You deserve access to technology tools and expertise – regardless of your size or geography – that reflect the same innovative and entrepreneurial spirit you bring to the market.
Don’t compromise on safety or scale.
LET'S GET TO WORK
We custom-built our proprietary digital marketing and programmatic advertising platform to help you reach more targets, engage more customers, and grow your sales.
See how our solutions can deliver for your business.
Schedule a call or personalized demo today!
THINK BIG… NOW EVEN BIGGER
We thrive on helping our cannabis clients, partners, colleagues, and community succeed. And we never settle. In everything we do, we strive to break down barriers, modernize media opportunities, and champion MarTech innovations that deliver brand-building results.
