MEDIAJEL BLOG

Insights for better planning, smarter execution, and faster growth

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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Cannabis Social Media Platform
Marketing Strategy  |  Social Media Marketing

Cannabis Business Social Networks: A Guide for Growing Your Social Media Strategy

The Role of Cannabis Business Social Networks: Change is constant in the cannabis industry. Professionals and enthusiasts alike want to stay updated on new developments, trends, and regulations. However, the objectives of joining a cannabis social network differ vastly between professionals and enthusiasts. Professionals have to do more than scroll […]

420 Marketing Campaigns
Digital Marketing  |  Insights  |  Marketing Strategy  |  Tips

High Returns: Crafting Buzz-Worthy 420 Marketing Campaigns

Bundle Related Products: Bundling related products not only simplifies the decision-making process for customers but also increases the perceived value of offerings. By combining top-selling items or introducing new SKUs as pre-bundled packages, dispensaries can streamline sales processes and boost product awareness. Loyalty Program Discounts: Offering discounts as incentives for […]

Sales process
Tips

5-Step Roadmap to Win More Deals for Your Cannabis Marketing Agency

Step 1: Know Your Target Audience and Craft a Buyer’s Journey Target markets serve as the guiding compass for a strategic approach to marketing agency sales in any industry. Knowing your client audience’s specific demographic, needs, and preferences allows agencies to align their messages and services so they resonate with […]

SMS marketing
Mobile Marketing  |  SMS

Crafting SMS Marketing Strategies

SMS Marketing Strategy Best Practices Of course, the success of your SMS campaign hinges on more than a message being delivered and opened. Here’s how to integrate text marketing into your existing strategy for higher engagement, improved customer satisfaction, and brand affinity for your dispensary. Leveraging SMS for Targeted Promotions […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Digital Marketing

Revenue Attribution 101

Marketing Revenue Attribution Marketing revenue attribution is a data analysis approach that assigns value to each interaction a customer has with a brand before converting. The goal of marketing attribution is to understand the role of each individual marketing channel or campaign in the customer’s decision-making process. By identifying and […]

Programmatic Advertising  |  Regulated Advertising

Empowering Regulated Industries with Self-Service DSP

Navigating Industry-Specific Compliance in Advertising for Regulated Industries Regulated industries grapple with distinct challenges in digital advertising rooted in compliance, regulatory constraints, and the necessity for precision. According to ActOn, “Pharmaceutical companies are strictly monitored by the US government in what they can say and when they can say it. […]

Digital Marketing  |  Programmatic Advertising  |  Regulated Advertising

Choosing the Right White-label Programmatic Advertising Partner

Understanding White Labeling in Programmatic Advertising Programmatic advertising is an automated and data-driven approach to buying and placing digital ads. Agencies can deliver incredible results to their clients using white label programmatic advertising because ad tech platforms built for cannabis and other regulated industries use precise targeting and automation to […]

Digital Marketing  |  Programmatic Advertising

CTV vs OTT Advertising – A Comprehensive Comparison

What is CTV/OTT?  You may have noticed your audiences migrating from network television to digital platforms via internet-connected TVs and mobile devices. These days, consumers prefer visual storytelling. Meanwhile, advertisers must continue to leverage data to boost campaign efficiency. These combined market forces drive the popularity of Over-The-Top (OTT) and […]

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CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
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media resources for cannabis business
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