WELCOME TO THE MEDIAJEL BLOGS

Grow faster – and smarter – with fresh perspectives on executing effective martech solutions and digital marketing campaigns for your cannabis business.

DON’T GET LOST IN THE WEEDS

Confused and challenged by hard-to-follow technology jargon, digital double-talk, and inconsistent advertising regulations? Or are you simply curious about where to begin with digital marketing? We’ve got you covered.

We designed this library of cannabis business resources to help you explore how digital marketing and programmatic advertising can help you identify ideal targets, expand audiences, convert prospects into raving customers, and drive compliant, brand-safe digital ad campaigns.

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Insights  |  Tips

Should Cannabis Brands Sell Directly to Consumers?

Cannabis Brands & Direct to Consumer Sales: A Historic Opportunity Why are cannabis brands embracing direct to consumer sales now? The answer is predictably multi-layered. For one thing, there’s COVID to consider. Even if the majority of jurisdictions granted cannabis dispensaries “essential business” status, the global pandemic was a major […]

Digital Marketing  |  Tips

State of the Cannabis Industry, 2021: The Top 10 Cannatech Companies

MediaJel’s Cannatech Companies to Watch in 2021 Flowhub When it comes to sheer clout, this cannabis-compliant software supplier is the one to watch. With its platform in use by more than 1000 cannabis dispensaries and their partners, Flowhub’s seed-to-sale solutions help retailers simplify and automate their processes and offer a […]

Social Media Marketing

Social Media Trends in 2021: Which Platforms Should Your Dispensary Be On?

Which Social Media Platforms Should Your Dispensary Be On? Latest Data Let’s kickstart the process by examining the latest data on social media usage and trends. Some of our data comes courtesy of the good folks at HubSpot and Talkwalker. The two social media analytics firms teamed up in order […]

Content Marketing Mistakes
Content Marketing

Content Marketing Basics: Are You Making These Dispensary Content Mistakes?

Cannabis Dispensary Content Marketing Mistakes: Voice Vs. Audience   Once upon a time, content marketers had it easy. Back when newspapers and magazines were the dominant advertising platforms, marketers created essentially one kind of content: A print-based appeal that, depending on the specific media outlet and ad buy, might incorporate […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Digital Marketing

Top 10 Cannabis Dispensary Chains in 2021

Top 10 Cannabis Dispensary Chains: A Curated List Curaleaf The world’s largest cannabis company by revenue, Massachusetts-based Curaleaf operates 101 dispensaries in some 23 states. How do they pull it off? Besides the company’s deep pockets, the focus in the dispensaries is on people: Connecting them with products, strains, and […]

Cannabis dispensary emails
Email Marketing

Creating Dispensary Emails Your Customers Want to Open

Creating Cannabis Dispensary Emails: Send Smart with Separate Domains In addition to the topic of what we send, there’s the topic of how we send it. Because as it turns out, these seemingly small details can add up to have a big impact on your engagement rate. At the bare […]

Social Media Marketing

Beyond Song and Dance: Get More Views on Your Dispensary TikTok Account

Dispensary TikTok Account: Vital Stats So far as social media goes, TikTok may lag behind Facebook and Instagram in terms of popularity, but that’s not to say it’s a sleeper. According to recent data, during the last five years the app has surged to the #7 slot in the social […]

Content Marketing  |  Tips

How to Create a Flexible Dispensary Content Plan

Creating a Flexible Dispensary Content Plan: Setting Boundaries At its heart, a dispensary content plan is nothing more than an atlas telling you the lay of the land and where the borders are so you can focus on the task at hand. It defines what kinds of content you need […]

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CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
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media resources for cannabis business