MEDIAJEL BLOG

Insights for better planning, smarter execution, and faster growth

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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Mobile Marketing

How Mobile Advertising IDs (MAIDs) Help Your Cannabis Marketing Dollars Go Further

What are MAIDs? MAIDs, or mobile advertising IDs, are a unique string of digits assigned to a mobile phone. MAIDs are used to track location based data and can be connected to hashed emails and IP addresses to link mobile habits to digital, and in-store behavior across all channels back […]

Cannabis Regulations

How to Transition Your Dispensary Marketing from Medical to Adult Use

States that allow adult-use cannabis see about $37.5 million more in revenue than medical only cannabis states. In NJ’s first day of adult-use sales, gross sales at the 13 dispensaries were almost $1.9 million. Does your marketing strategy include the opportunity this recreational use market provides?  Read on for how […]

Digital Marketing  |  Programmatic Advertising

Gamers & Cannabis: How to Market Your Cannabis Business to a Growing Consumer Demographic

Why Market to Gamers? Gaming has become more popular than ever in recent years- and on net, gamers are some of cannabis’s biggest fans. Since the start of the pandemic, both the number of gamers out there and the number of gamers that participate in cannabis consumption have grown exponentially. […]

Insights

Most Influential Women in Cannabis

Hatshepsut and the Legacy of Cannabis in Ancient Egypt Hatshepsut was one of the few female pharaohs to live in ancient Egypt, and by all accounts, one of the most successful. Though she lived over 1500 years before Christ, Hatshepsut was a truly modern woman- making public works programs and […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Programmatic Advertising

The Secrets for Targeting Tourists with Your Dispensary Ads

How to Use Programmatic Advertising to Your Advantage Programmatic advertising is one of the most effective ways to market to tourists because it allows you to narrow your target demographic to the audiences you want to attract. Securing ads in this way will enable you to get the best prices […]

Digital Marketing

Getting Creative with CBD: 3 Must-Have Strategies to Market Your CBD Brand

Get Familiar with Your Fan Base One of the most common misconceptions about marketing is that successful marketing strategies are forged from a “trial and error” process. In fact, data is the most important foundation for your marketing strategy, and as a business owner, data is most definitely your friend. […]

Programmatic Advertising  |  SEO

6 Cannabis Marketing Ideas for Boosting Sales to Existing Customers

So, how can you make sure you’re showing your existing customers love? Here are five ways you can ensure your cannabis advertising strategy caters to existing customers:  Keep Your Business Fresh on Their Minds with Programmatic Advertising Programmatic advertising offers many benefits, but ultimately, it helps you be specific about […]

Digital Marketing  |  Programmatic Advertising

What’s the Difference between Retargeting vs Remarketing?

What is Cannabis Retargeting? Retargeting is a powerful tool that allows you to display ads to people who have previously indicated an interest in your products through something called “cookie data” that is collected via website tracking pixels. But what does that mean for you?  Data about customers that have […]

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CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

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Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
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