MEDIAJEL BLOG

Insights for better planning, smarter execution, and faster growth

BLOGS

Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

SMS marketing
Mobile Marketing  |  SMS

Crafting SMS Marketing Strategies

SMS Marketing Strategy Best Practices Of course, the success of your SMS campaign hinges on more than a message being delivered and opened. Here’s how to integrate text marketing into your existing strategy for higher engagement, improved customer satisfaction, and brand affinity for your dispensary. Leveraging SMS for Targeted Promotions […]

Digital Marketing

Revenue Attribution 101

Marketing Revenue Attribution Marketing revenue attribution is a data analysis approach that assigns value to each interaction a customer has with a brand before converting. The goal of marketing attribution is to understand the role of each individual marketing channel or campaign in the customer’s decision-making process. By identifying and […]

Programmatic Advertising  |  Regulated Advertising

Empowering Regulated Industries with Self-Service DSP

Navigating Industry-Specific Compliance in Advertising for Regulated Industries Regulated industries grapple with distinct challenges in digital advertising rooted in compliance, regulatory constraints, and the necessity for precision. According to ActOn, “Pharmaceutical companies are strictly monitored by the US government in what they can say and when they can say it. […]

Digital Marketing  |  Programmatic Advertising  |  Regulated Advertising

Choosing the Right White-label Programmatic Advertising Partner

Understanding White Labeling in Programmatic Advertising Programmatic advertising is an automated and data-driven approach to buying and placing digital ads. Agencies can deliver incredible results to their clients using white label programmatic advertising because ad tech platforms built for cannabis and other regulated industries use precise targeting and automation to […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Digital Marketing  |  Programmatic Advertising

CTV vs OTT Advertising – A Comprehensive Comparison

What is CTV/OTT?  You may have noticed your audiences migrating from network television to digital platforms via internet-connected TVs and mobile devices. These days, consumers prefer visual storytelling. Meanwhile, advertisers must continue to leverage data to boost campaign efficiency. These combined market forces drive the popularity of Over-The-Top (OTT) and […]

Optimizing Dispensary Operations
Digital Marketing

The Role of Martech in Optimizing Dispensary Operations

In the rapidly evolving cannabis industry, optimizing dispensary operations has become a critical success factor. As the market grows, dispensaries are faced with the challenge of standing out amongst a sea of competitors while also managing their operations with increasing efficiency.

Cannabis Landing Pages
Digital Marketing  |  Geo-Advertising  |  Programmatic Advertising

Mastering Cannabis Landing Pages: Tips to Increase Conversion Rates for Programmatic Display Ads

Developing a cannabis landing page design that resonates, engages, and guides digital ad visitors to meaningful action isn’t just a skill; it’s your passport to online marketing victory. Whether you’re on a mission to skyrocket sales, capture prime leads, or flaunt your star product, the prowess of a finely tuned landing page can turn aspirations into reality.

Programmatic Advertising

Cracking the Code: How The Programmatic Ad Exchange Delivers Personalized Ads

Discover the inner workings of the cannabis programmatic ad exchange and how it revolutionizes digital advertising. From real-time bidding to personalized targeting, dive into this automated marketplace that connects advertisers, publishers, and users. Unveil the power behind tailored ads and the data-driven insights driving the future of advertising. Explore the blog now!

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CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
We’d love to share our story!

media resources for cannabis business
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