Indiana Cannabis Advertising Laws

Indiana has no cannabis advertising framework, because it has no lawful cannabis market. Marijuana is a Schedule I controlled substance and possession of any amount is a criminal offence. Low-THC hemp extract is lawful under Ind. Code Chapter 24-4-21 and carries prescribed labelling requirements. Indiana borders three adult-use states and one with a medicinal programme.

If you are advertising hemp-derived or CBD products here, or targeting Indiana shoppers from a neighboring legal market, our cannabis marketing agency page covers what channels are open.

Marijuana is a Schedule I controlled substance under Indiana Code Title 35, Article 48 and may not lawfully be sold in Indiana. Advertising for low-THC hemp extract meeting the Chapter 24-4-21 standard is governed by Indiana's Deceptive Consumer Sales Act and federal law rather than by any cannabis-specific framework.

Marijuana is a Schedule I controlled substance under Indiana Code Title 35, Article 48. There is no adult-use programme, no medical programme, and no licensing framework. Possession of any amount is a criminal offence, beginning as a Class B misdemeanour with enhancements for prior convictions and larger quantities.

Indiana permits low-THC hemp extract, authorised in 2018 under Senate Enrolled Act 52 (SEA 52) and codified at Ind. Code Chapter 24-4-21. A lawful product must contain no more than 0.3 percent delta-9 THC by weight, must be derived from hemp, and must carry specified labelling including a scannable code linking to batch information, the batch number and date, the manufacturer's name, and the expiration date.

There is no cannabis advertising rule set, because there is no cannabis regulator and no licensed industry. The labelling requirements at Chapter 24-4-21 attach to the product package rather than to advertising.

This page is part of our state-by-state cannabis advertising laws library, covering all 50 states and the District of Columbia.

There is no cannabis advertising rule

Indiana has no cannabis regulator, no licensing authority and no advertising regulations. This is an absence in state law rather than an omission from this page.

Product classification

Under Ind. Code Chapter 24-4-21, a lawful low-THC hemp extract is derived from hemp, contains no more than 0.3 percent delta-9 THC by weight, and carries the required labelling. A product above that threshold is marijuana under Indiana law.

Intoxicating hemp-derived cannabinoids

Delta-8, THCA and similar converted cannabinoids are sold in Indiana. Legislative proposals to regulate or prohibit them have recurred without enactment. Take local advice before promoting any intoxicating hemp product.

Business name and licence number

Not required. There is no cannabis licensing framework.

The required warning statements

None in advertising. The labelling requirements at Chapter 24-4-21 attach to the product package, not to advertisements.

How the warnings have to appear

Not applicable, as none are required in advertising.

When the warnings are not required

Not applicable. There is no advertising disclosure requirement to disapply.

Hotline number

No. Indiana requires no helpline, hotline or poison control number.

Prohibited content

No cannabis-specific content rule exists. What applies instead:

• Indiana's Deceptive Consumer Sales Act, Ind. Code Chapter 24-5-0.5, which prohibits deceptive acts in consumer transactions
• Federal restrictions on disease, treatment and cure claims
• General advertising law

Discounts, coupons, and price promotion

No cannabis-specific restriction exists. General advertising law applies.

Pre-approval

Not applicable. There is no agency with authority to approve cannabis advertising.

What the Law Requires

Indiana states no cannabis advertising age standard, because there is no framework. Legislative attention has been given to age restrictions for intoxicating hemp products. Confirm the current position before planning a campaign involving such a product.

Audience Percentage Thresholds

Indiana sets no audience composition percentage. This is an absence in state law rather than an omission from this page. Other states do set one: Connecticut requires reliable evidence that at least 90 percent of the audience is 21 or older, and Delaware requires at least 85 percent. Indiana states no equivalent figure for any medium.

Event sponsorship

Indiana sets no audience threshold specific to event sponsorship.

Where the burden sits

Indiana imposes no audience composition evidence or recordkeeping duty for cannabis or hemp advertising. For a regional campaign, the applicable thresholds are those of the other states in the delivery footprint.

Age Gating and Consent

Websites

Indiana prescribes no website age gate and no age verification requirement for cannabis or hemp advertising.

Direct communication

Indiana states no age affirmation requirement for direct or individualized communication.

Location-based devices

Indiana has no location-based device provision.

Established customers

Not applicable. There is no cannabis advertising definition to which an exception would attach.

People Depicted in Ads

Indiana states no casting restriction, no minimum age for persons appearing in advertising, no prohibition on depicting consumption, and no cartoon, mascot or celebrity provision, because there is no cannabis advertising framework.

The Deceptive Consumer Sales Act prohibits deceptive acts in consumer transactions, and federal law restricts disease, treatment and cure claims, including where implied by imagery.

Restricted Locations and Buffer Distances

Indiana states no cannabis advertising buffer. There is no distance requirement around any facility type, no transit prohibition and no public property prohibition, because there is no cannabis advertising framework. This is an absence in state law rather than an omission from this page.

General outdoor advertising law and municipal sign ordinances apply to physical placement.

The Borders

Indiana is bordered by Michigan, Illinois and Ohio, each of which operates an adult-use programme, and by Kentucky, whose medicinal programme began in January 2025. Marijuana may not lawfully be sold or possessed in Indiana. The Chicago, Louisville and Cincinnati designated market areas each cross into Indiana.

Can You Run a Digital Out of Home Screen in Indiana?

Indiana states no cannabis-specific out of home prohibition. A screen advertising compliant low-THC hemp extract is subject to general outdoor advertising law and the local sign ordinance. Marijuana may not lawfully be sold in Indiana.

Compliant Use of Geotargeting

• Indiana states no cannabis advertising buffer, so there is no facility exclusion layer required by state law.
• Build explicit Indiana exclusions into Illinois, Michigan, Ohio and Kentucky campaigns for THC products, including DMA-based buys, since the Chicago, Louisville and Cincinnati DMAs cross the state line.
• Classify products against the 0.3 percent delta-9 standard and the labelling requirements at Chapter 24-4-21.
• Take local advice before promoting delta-8, THCA or similar products.
• For regional campaigns, the applicable audience and content standards are those of the other states in the delivery footprint.

Neither programme exists, so there is no advertising rule set for either.

Recreational. Marijuana is a Schedule I controlled substance. Possession of any amount is a criminal offence, beginning as a Class B misdemeanour and escalating with prior convictions and quantity. Indiana has not decriminalised possession at state level.

Medical. Indiana has no medical cannabis programme. Legislative proposals for medical and adult-use programmes have been introduced without being enacted.

Michigan and Illinois operate adult-use programmes, Ohio has opened adult-use sales, and Kentucky's medicinal programme began in January 2025. Possession in Indiana remains an offence regardless of where the product was purchased.

Who regulates hemp here

The Indiana State Department of Agriculture and the Office of the Indiana State Chemist administer hemp production. The consumer framework for low-THC hemp extract is at Ind. Code Chapter 24-4-21.

Non-intoxicating hemp and CBD

Lawful since 2018 under Senate Enrolled Act 52. A compliant product contains no more than 0.3 percent delta-9 THC by weight, is derived from hemp, and carries the required labelling: a scannable code linking to batch information, the batch number and date, the manufacturer's name, and the expiration date.

Intoxicating hemp-derived cannabinoids

Delta-8, THCA and similar products are sold in Indiana. Legislative proposals to regulate or prohibit them have recurred without enactment. The federal definition of hemp narrows in November 2026. Confirm the current position and take local advice before planning a campaign involving such a product.

What it means for advertising

Indiana imposes no cannabis advertising framework, so the state law question is whether the product may lawfully be sold rather than how it may be advertised. Classify each product against Chapter 24-4-21, confirm labelling compliance, and take local advice on intoxicating cannabinoids before building a media plan.

Every statement on this page traces to one of the following:

• Ind. Code Title 35, Article 48, controlled substances
• Ind. Code Chapter 24-4-21, low-THC hemp extract, enacted by Senate Enrolled Act 52, 2018
• Ind. Code Chapter 24-5-0.5, Deceptive Consumer Sales Act
• Office of the Indiana State Chemist, hemp programme