Nevada Cannabis Advertising Laws

Nevada requires two warnings and the establishment's Board-assigned identification number on every advertisement. It prohibits advertising where 30 percent or more of the audience is reasonably expected to be under 21, and prohibits placement within 1,000 feet of a public or private school, playground, public park or library, subject to a grandfathering clause. It prohibits advertising or offering cannabis as free or donated without a purchase, and prohibits a sales facility from contracting with a third party to advertise delivery.

Working with a partner that already knows these rules shortens the launch cycle. See how we run campaigns as a cannabis marketing agency in Nevada.

Legal for cannabis establishments. Regulations 6.120 and 12.070 contain no pre-approval requirement. The constraints are the two warnings and identification number, the 30 percent audience cap at 6.120(1)(b), the content lists at 6.120(1)(a) and 12.070(4), the placement prohibitions at 6.120(1)(c), and the free-or-donated rule at 6.120(1)(d).

Nevada legalised medical cannabis in 2000 and adult use through Question 2 in 2016. The regulator is the Cannabis Compliance Board, an independent body modelled on the state's Gaming Control Board, which took over from the Department of Taxation in 2020.

Advertising sits in the Nevada Cannabis Compliance Regulations in two places. Regulation 6.120, Restrictions on advertising and required posting of signs in cannabis sales facility, carries the content list, the audience cap and the placement prohibitions. Regulation 12.070, Advertising of cannabis, carries the mandatory warnings, the identification number requirement and the appeal-to-children prohibition.

Medical and adult-use cannabis share one advertising rule set. Regulations 6.120 and 12.070 apply to cannabis establishments generally.

Both regulations should be read together. Regulation 6.120 alone does not contain the warnings or the identification number requirement.

This page is part of our state-by-state cannabis advertising laws library, covering all 50 states and the District of Columbia.

Business name and identification number

Required. Under Regulation 12.070(3), all advertising must contain the name of the cannabis establishment and the adult-use cannabis establishment identification number assigned by the Board. Where an establishment holds more than one licence, it must include any one of its adult-use or medical cannabis establishment identification numbers in all of its advertisements.

The required warning statements

Two. Under Regulation 6.120(1)(e) and Regulation 12.070, all advertising must contain such warnings as may be prescribed by the Board, which must be visible and legible and include, without limitation:

• "Keep out of reach of children"
• "For use only by adults 21 years of age and older"

The provision states "without limitation," so the Board may prescribe further warnings. Check the Board's current prescribed warnings alongside the regulation text.

How the warnings have to appear

Visible and legible. Regulations 6.120 and 12.070 prescribe no percentage of the advertising area, no font size, no colour, no audio speed and no duration.

When the warnings are not required

Regulations 6.120 and 12.070 state no exemption. The requirement attaches to all advertising.

Hotline number

Not required in advertising. Warnings including intoxication and delayed-onset language attach to the written or electronic notification provided with retail sales under Regulation 12.050, which is a point-of-sale duty.

Prohibited content

Under Regulation 6.120(1)(a), a cannabis establishment shall not engage in advertising containing any statement or illustration that:

• Is false or misleading
• Promotes overconsumption
• Depicts the actual consumption of what appears to be cannabis or cannabis products
• Depicts a child or other person who appears to be less than 21 consuming cannabis, or objects suggesting the presence of a child including toys, characters or cartoons, or contains any other depiction designed in any manner to be appealing to or to encourage consumption by a person under 21

Under Regulation 12.070(4), an establishment shall not engage in advertising that in any way makes cannabis appeal to children, including advertising using an image of a cartoon character, mascot, action figure, balloon, fruit or toy, and shall ensure the advertisement is not modelled after a brand of products primarily consumed by or marketed to children.

The consumption limb at 6.120(1)(a)(3) covers what appears to be cannabis. The appeal limb at 6.120(1)(a)(4) uses apparent age.

Free and donated product

Under Regulation 6.120(1)(d), an establishment shall not advertise or offer any cannabis or cannabis product as "free" or "donated" without a purchase. The provision is conditioned on the absence of a purchase.

Third-party delivery advertising

Under Regulation 7.030, a cannabis sales facility shall not contract with a third party or intermediary business to advertise delivery to consumers. The regulation states expressly that this applies to advertising only and not delivery services.

Separately, a sales facility may not sell cannabis to a consumer through, or accept a sale from, a third party, intermediary business, broker or any other business that does not hold a Nevada sales facility licence.

Pregnancy

Under Regulation 7.030, a cannabis sales facility shall not recommend products to women who are pregnant or breastfeeding. This is a sales conduct provision.

Discounts, coupons, and price promotion

Regulations 6.120 and 12.070 contain no price advertising restriction and no discount prohibition. The promotional constraints are the free-or-donated-without-purchase rule at 6.120(1)(d) and the overconsumption prohibition at 6.120(1)(a)(2).

Pre-approval

Not required for advertising. Packaging requires Board approval under Regulation 6.123, which is a separate obligation.

What the Law Requires

Twenty-one throughout. Under 6.120(1)(a)(4), no depiction of a child or other person who appears to be less than 21 consuming cannabis, no objects suggesting the presence of a child including toys, characters or cartoons, and no other depiction designed in any manner to be appealing to or to encourage consumption by a person under 21.

The provision uses apparent age rather than actual age.

Audience Percentage Thresholds

30 percent, as a cap on the under-21 share

Under Regulation 6.120(1)(b), a cannabis establishment shall not advertise in any publication or on radio, television or any other medium if 30 percent or more of the audience of that medium is reasonably expected to be persons under 21.

Drafting points

"30 percent or more" is prohibited, so exactly 30 percent fails. "Any other medium" makes the cap medium-agnostic rather than limited to a named list.

What the test measures

The audience of the medium. Regulation 6.120(1)(b) does not distinguish by residency, and the Las Vegas and Reno markets draw a substantial out-of-state visitor audience.

Event sponsorship

Regulations 6.120 and 12.070 set no audience percentage specific to event sponsorship. Under 6.120(1)(c)(3), no advertisement at a sports or entertainment event to which persons under 21 are allowed entry.

Where the burden sits

On the cannabis establishment. Regulation 6.120(1)(b) is framed as a prohibition on the establishment advertising.

Age Gating and Consent

Websites

Regulations 6.120 and 12.070 prescribe no website age gate and no age verification requirement.

Direct communication

Regulations 6.120 and 12.070 contain no age affirmation requirement for direct or individualized communication.

Location-based devices

Regulations 6.120 and 12.070 contain no location-based device provision.

Established customers

Regulations 6.120 and 12.070 contain no exception removing communications to existing customers from the restrictions.

Premises signage

A sales facility must post signs stating that no minors are permitted unless the minor holds a letter of approval and is accompanied by a designated primary caregiver, that no on-site or public consumption is allowed, that distribution to persons under 21 is prohibited, that possession above the legal limit is prohibited, and that transportation across state lines is prohibited.

People Depicted in Ads

Under 6.120(1)(a)(4), no depiction of a child or other person who appears to be less than 21 consuming cannabis, and no objects suggesting the presence of a child including toys, characters or cartoons. Under 12.070(4), no image of a cartoon character, mascot, action figure, balloon, fruit or toy, and no advertisement modelled after a brand of products primarily consumed by or marketed to children.

Under 6.120(1)(a)(3), no depiction of the actual consumption of what appears to be cannabis or cannabis products.

Regulations 6.120 and 12.070 set no minimum age for persons appearing in advertising. The test at 6.120(1)(a)(4) is whether the person appears to be less than 21.

Restricted Locations and Buffer Distances

The 1,000 foot buffer

Under Regulation 6.120(1)(c)(1), no advertisement within 1,000 feet of a public or private school, playground, public park or library.

The grandfathering clause

An establishment may maintain such an advertisement if it was initially placed before the school, playground, public park or library was located within 1,000 feet of the advertisement's location.

Facility types named

Four: public or private school, playground, public park, library. Regulation 6.120(1)(c)(1) names no childcare centre, recreation centre, place of worship or treatment facility.

Scope

The provision prohibits placing an advertisement within the buffer. Regulations 6.120 and 12.070 do not state whether it applies to served digital delivery as well as physical placement, and the Board has published no guidance on the point.

Transit, Vehicles, Events and Street-Level

Under 6.120(1)(c), no advertising on or inside a motor vehicle used for public transportation or any shelter for public transportation; none on or inside a motor vehicle used by a cannabis establishment for private transportation; none at a sports or entertainment event to which persons under 21 are allowed entry; and none on signs carried by a natural person, including handbills, pamphlets and cards distributed to the general public, excluding an advertisement placed in a newspaper of general circulation, trade publication or other form of print media.

Local Ordinances

Regulation 6.120(1)(c)(6) prohibits placing an advertisement where prohibited by local ordinance, which incorporates local restrictions into the state rule. Clark County and the City of Las Vegas have their own cannabis and signage provisions.

Can You Run a Digital Out of Home Screen in Nevada?

Regulation 6.120 contains no billboard prohibition. Four provisions apply: the 1,000 foot buffer at (1)(c)(1), subject to the grandfathering clause; the transit prohibition; the event prohibition, which turns on whether persons under 21 are allowed entry; and the local ordinance incorporation at (1)(c)(6). The creative carries both warnings plus the establishment name and identification number.

Compliant Use of Geotargeting

• Build 1,000 foot exclusions around public and private schools, playgrounds, public parks and libraries. Regulation 6.120(1)(c)(1) names four facility types.
• Record the initial placement date for every out of home site, since the grandfathering clause turns on it.
• Exclude public transportation vehicles and shelters, and the establishment's own vehicles used for private transportation.
• Check event admission policy rather than venue type, since the prohibition applies to events admitting persons under 21.
• Run a local ordinance check, since local prohibitions are incorporated by 6.120(1)(c)(6).
• Target below 30 percent under-21 rather than at it, since 6.120(1)(b) prohibits 30 percent or more, and obtain composition data for the specific medium.

One advertising rule set. Nevada runs both programmes under the Cannabis Compliance Board, and Regulations 6.120 and 12.070 apply to cannabis establishments generally.

The distinction surfaces in the identification number requirement. Regulation 12.070(3) requires the adult-use cannabis establishment identification number, and then provides that where an establishment holds more than one licence it must include any one of its adult-use or medical cannabis establishment identification numbers in all of its advertisements.

The premises signage requirement reflects the medical programme: the mandatory sign states that no minors are permitted unless the minor holds a letter of approval and is accompanied by a designated primary caregiver.

Nevada also licenses cannabis consumption lounges. Lounges are subject to the same advertising rules and to the point-of-sale notification requirements that apply to ready-to-consume and single-use products.

Who regulates hemp here

The Nevada Department of Agriculture administers the state hemp programme, separately from the Cannabis Compliance Board.

Non-intoxicating hemp and CBD

Permitted through general retail. A hemp product within the federal definition and sold outside the licensed cannabis channel is not advertised by a cannabis establishment, so Regulations 6.120 and 12.070 do not reach it. General Nevada consumer protection law and federal restrictions on health claims apply instead.

Intoxicating hemp-derived cannabinoids

Nevada has moved to restrict intoxicating hemp-derived cannabinoid products outside the licensed channel, with legislation and rulemaking directing such products into the regulated cannabis market. The sales regulations contain an express exemption for industrial hemp in the storage and product-source provisions. The federal definition of hemp narrows in November 2026. Confirm the current position before planning any intoxicating hemp campaign.

What it means for advertising

A product advertised by a cannabis establishment carries both warnings, the identification number at 12.070(3), the 30 percent cap at 6.120(1)(b), the buffer at 6.120(1)(c)(1) and the content lists. A non-intoxicating hemp product in general retail carries none of it. Classify each product before building a media plan.

Every statement on this page traces to one of the following:

• Nevada Cannabis Compliance Regulations, including Regulation 6.120 Restrictions on advertising, Regulation 12.070 Advertising of cannabis, Regulation 12.050 required disclosures and warnings, Regulation 6.123 packaging approval, and Regulation 7.030 sales facility duties
• NRS Chapters 678A to 678D, the Nevada cannabis statutes
• Nevada Cannabis Compliance Board
• Nevada Department of Agriculture, Hemp Program