Florida Cannabis Marketing Agency
Full-funnel cannabis marketing for Florida dispensaries, brands, and MSOs.
Talk to a Cannabis Media Expert
Real Buyers, Clean Compliance, Measured Sales
Florida runs a large vertically integrated medical market where 28 licensed operators compete for the same patients across the entire state. MediaJel is the cannabis marketing agency built to help Florida operators, brands, and retailers reach real buyers, stay compliant, and tie every campaign back to sales. Every campaign we run in Florida is built to the state's cannabis advertising rules from day one.
Campaigns Tuned to Florida Shoppers
We help operators reach customers across Miami, Tampa, Orlando, Jacksonville, and communities across the state.
Put your brand in front of buyers
Your budget goes to verified adult audiences in Florida across programmatic, search, and social.
Keep campaigns inside the rules
We plan every campaign so nothing we run puts your license at risk.
Prove the revenue
DataJel matches ad exposure to actual transactions, so every channel gets judged on revenue.
How Cannabis Advertising Works in Florida
Florida's medical market is vertically integrated and statewide, so operators compete on brand, product, and patient acquisition. We build campaigns across Miami, Tampa, Orlando, and Jacksonville that grow qualified patient volume and measure it against dispensed sales.
Florida market at a glance
- Program type: Medical only. Voters approved Amendment 2 on Nov. 8, 2016, with 71.29% of the vote. (Cannabis Business Times, Nov 2016)
- Adult-use vote: A 2024 adult-use amendment drew nearly 56% of the vote, short of the 60% needed to pass. (NBC Miami, Nov 2024)
- Qualified patients: 940,116 qualified patients held active ID cards as of Aug. 28, 2026. (OMMU, Aug 2026)
- Licensed operators: 28 licensed medical marijuana treatment centers (MMTCs) run 778 dispensing locations. The Office of Medical Marijuana Use, part of the Florida Department of Health, regulates the program. (OMMU, Aug 2026)
- Weekly volume: In the week of Aug. 21 to 27, 2026, Florida dispensaries dispensed 426.5 million mg of THC and 148,061 ounces of smokable flower. (OMMU, Aug 2026)
Full-Funnel Channels, One Team
Every channel that moves cannabis revenue in Florida, run by one team against one plan:
- Programmatic Advertising: We buy compliant display, native, and video against verified adult audiences in Florida, then move budget toward the placements producing actual orders.
- Connected TV & OTT: Premium OTT inventory covering Miami and Tampa, with full completion and delivery reporting so you know the spend worked.
- Paid Search (SEM): Compliant paid search that captures Florida demand the moment someone searches, structured around store visits and orders.
- Paid Social: Meta and X campaigns, written and targeted to pass review and still send traffic to your menu.
- SEO & Local Search: Organic search that builds traffic over time. We fix the technical base, build location pages, and win the map results.
- Geofencing & Audience Targeting: Competitor conquesting and trade-area targeting, built on privacy-safe device data and measured against foot traffic.
- Attribution & Analytics: You get to see exactly which media produced which sales.
- Creative & Landing Pages: Creative tuned to Florida audiences and compliant from the start: no health claims, no youth appeal, correct license disclosures.
What Sets MediaJel Apart in Florida
- Cannabis only Our audience data, inventory, and creative standards are built for Florida's rules.
- No black boxes Florida reporting shows spend, attributed revenue, and return by channel.
- No stitching four vendors together One team runs every channel against one plan.
- Multi-market experience applied to one market Campaigns are built on patterns proven elsewhere.
Our Playbook for a Limited Market Like Florida
What you can advertise in Florida depends on what you sell. Getting the classification right first is what keeps the campaign live and the license safe.
- Classify every product before planning media. What is advertisable decides what is buyable.
- Prioritize SEO and paid search, where compliant execution is most straightforward.
- Invest in the customer list, the one asset no regulatory change takes away.
Know the Florida Rules Before You Spend
Before a Florida campaign goes live, it gets checked against Florida requirements on who may see the ad, what the creative may claim, and where it may run. Our Florida cannabis advertising laws page covers those requirements in plain language; Florida Office of Medical Marijuana Use is the official source.
Not Ready To Hire A Cannabis Marketing Agency? Build It Yourself!
If you would rather run it in-house, the Cannabis Marketing Academy is our free 17-module course covering cannabis marketing, compliance, audience targeting, programmatic, SEO, attribution, and more.
Your Questions, Answered
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What are the cannabis advertising rules in Florida?
The rules cover who can see your ads, what your creative can claim, and where placements are allowed. Our Florida cannabis advertising laws page walks through the current requirements.
How many medical marijuana patients are in Florida?
Florida had 940,116 qualified patients with active ID cards as of Aug. 28, 2026, according to the Office of Medical Marijuana Use. Those patients are served by 28 licensed MMTCs operating 778 dispensing locations. Because only cardholders can buy, Florida dispensaries grow by winning share of existing patients and by helping new patients get certified.
Do you only work with businesses in Florida?
No. Florida sits next to the medical programs in Alabama and Georgia, and the ad rules differ in each. We plan campaigns across state lines, so expanding next door does not mean starting over with a new agency. Want to see what that looks like in Florida? Book a demo.
Is cannabis advertising allowed in Florida?
Yes, with conditions. There are limits on where ads can run, who can see them, and what they can claim. We build every campaign to fit those limits. Our Florida cannabis advertising laws breakdown covers the full rules.
How do you prove marketing drives sales?
You see which ads led to sales. We connect your campaign to your online menu and purchase data, then report revenue and return on ad spend for each campaign, creative, and audience. Clicks alone don't count as proof.
What size cannabis business do you work with?
From one door to a hundred. We size the Florida plan to your revenue goals. Are you a dispensary, an MSO, a delivery service, a cannabis brand, or a CBD brand? We run programs built for each.
How soon will we see results?
This all depends on how long your business has been open and what your growth goals are. We set expectations per channel during kickoff calls. Would you like to book a demo?
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