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Cannabis Brands Can Finally Sell Direct and Keep the Customer with Hoodie Analytics

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Kris Walker

Kris Walker joins The Tech Drop to demo Hoodie Analytics' new direct-to-consumer checkout live on a real product, walking through how the add-to-cart and checkout flow works, what dispensaries need to do to turn it on, and what Hoodie had to solve on the compliance side before bringing consumer checkout into a regulated category.

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Cannabis Brands Can Finally Sell Direct and Keep the Customer with Hoodie Analytics

08/20 | 11am PST | 2pm EST

Cannabis Brands Can Finally Advertise Direct-to-Consumer

Something just changed in cannabis advertising. For the first time, a brand can run an ad that ends in a direct sale: the customer checks out on the brand's own site, the brand keeps the data and the relationship, and the dispensary still fulfills the order. Hoodie Analytics built it, and we're getting a live first look.

That flips the economics. Brands stop renting demand for someone else's menu and start building a customer base they own: the customer, the contact info, the loyalty, all of it. It's why brands will finally put real budget behind advertising: they're investing in their own growth, not just in a retailer's.

Kris is walking through exactly how it works, live!

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What You'll See Live

A real add-to-cart and checkout, demoed live. No slides. Kris walks through the actual flow, screen-shared in real time.
Who sees what data. The customer checks out on the brand's site; the dispensary still fulfills the order. We ask exactly where the data goes and who owns it.
What it costs, and what moves the number. Hoodie's pricing depends on states and analytics needs. We push for what actually drives the cost up or down.
Dispensaries can join the network for free. Hoodie Connect is a no-cost network for retailers.
Your next 30 days. A concrete first move you can brief your team on Monday, whether you're a single brand or running marketing across an MSO's whole portfolio.

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Why This, Why Now

This is a first look, not a recap. The tech is live, and it's scaling fast; Hoodie's own estimate already puts more than half of dispensaries able to transact through it, and the free Hoodie Connect network is adding retailers every week. You're seeing it at the moment brands can actually move on it. It's a free, live look at the demo, hosted by someone who puts it through its paces in real time. No pitch. Just the questions a brand marketer would actually ask.

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Speakers

Kris Walker

Founder, Hoodie Analytics

Cannabis Brands Can Finally Sell Direct and Keep the Customer with Hoodie Analytics