Get More Customers: Target These 10 Places with Dispensary Mobile Ads

[ {Introduction}

good morning good afternoon if you're join us from the east coast thank you so much for taking the time out of your day to join us for yet another webinar here at foot traffic we'll be taking uh just a couple more uh seconds here allowing some of our attendees to join us and we'll get started in just a moment so stick what stick around we'll be right back wonderful so in today's webinar we're going to be discussing how you can get more customers with targeting 10 places with dispensary mobile ads really really exciting content for you today and uh we'll be getting under way here just momentarily let's get uh into our agenda for today so we will be discussing the top 10 places to Target what you need to do to make your ads more effective and how to measure whether your ads are actually working very very important a little bit about myself my name is edle Silva I will be your host for today I have around 20 years sales and marketing experience and I'm really really excited to be sharing a lot of this uh experience over the years with you and I'm also excited that you've uh taken the time out of your day to join us a little bit about foot traffic foot traffic is a digital marketing agency

{About Foot Traffic}

focusing solely in the dispensary space we've been in business for over five years now with this focus and we're really excited to be helping a lot of our clients across North America find their customers and increase their book of

{Housekeeping}

business before we get started here and under way with our webinar let's take a quick moment to just review a couple housekeeping items for one if you do have your cell phone with you we love those as a matter of fact a lot of what we're going to be discussing today involves cell phones please do take a moment to silence them or put them face down so you limit the amount of distraction also take a moment to just familiarize yourself with the zoom interface we do have panelists participating today who can answer questions live so if you go to the top of your screen where you see the zoom control interface there is a Q&A function up there feel free to ask any questions throughout the webinar we can answer those questions live and or immediately with our panelists also be sure to stick around we do have some special offers for the attendees that we'll be sharing at the end of the webinar today and we also do have a Q&A section towards the end but we're really really excited once again to just get underway with some awesome content for

{Mobile Banner Ads}

you so dispensary mobile banner ads are great not only can they help you increase brand recognition and dry traffic to your store but in most places in the United States and Canada they are completely compliant when done correctly Plus not many dispensers are actually taking advantage of this strategy that means that you can start running ads ahead of the competition steal the market share and make sure that your name of your business right it's prominent within the industry and your local market if you don't know what these ads are you're not alone even though we all see them every single day many the spens marketing teams don't consider them or use them as part of their advertising strategy and this is a mistake mobile banner ads are everywhere when you are on your phone browsing the scores on ESPN or battling it out on Words With Friends There are banner ads trying to get you to click now imagine if your dispensory was featured prominently on those apps with mobile banner ads you can get your dispensaries message in front of thousands of people a month for less than $7 cost per million CPM that's only seven cost per thousand sorry that's only $7 per thousand Impressions we've done a few webinars on this recently so if you want to learn more of these Basics about mobile banner ads you can go to this link that we will be putting here in the chat window for you right now okay so do schedule a call with us we're happy to discuss it a little further with you another reason this strategy is so powerful is because it has a high return on ad span when implemented with foot traffic let's look at the case study to show you how this works here's a case study for a multilocation retail chain out of New

{Case Study}

England region they invested $1 16,43 in Mobile banner ads for Q3 and targeted competing dispensaries and known cannabis users their investment returned 416 store visits to their dispensaries and 248 online orders this generated 78,000 in Revenue with a return on ad span of $4.79 their cost per acquis position was 2152 okay very powerful tool right and a great way to not only earn the new customers but also nurture relationships with ones that are within your region that are known cannabis consumers so what does it look like here's what a dispensory mobile ad in

{What Does It Look Like}

action can look like you can see that this client's message is built around the location it's Vegas try anible this is in line with what people expect when visiting Las Vegas it's simple and it's eye-catching the ad has bright green colors to catch attention the Brand's logo is front and center and they have a clear call to action this is everything a mobile ads should be if you are scrolling on this site you would definitely stand

{Audience Targeting}

out so these types of ads are more likely to lead to clicks because you can segment users and Target them by audience data you can select the location the time demographics including age sex income behaviors like uh places or websites they visited based off of mobile IDs and even lookalike audiences meaning existing customers that you have in your POS you can create lookalike to those high value customers and Target dividuals similar to them by targeting your ads you make sure they show up in front of people who are most likely to be usted in your dispensary this saves you money and increases the likelihood that you will make an actual sale now that we know why you should Target your ads let's go through the places that you should consider building ads for as we go through these locations I'm going to mention your ideal audience quite a bit your ideal audience is the people who are most likely to buy from you they're interested in your products or curious about cannabis they are of age and they align with your brand so we promised 10 places that you should Target with your dispensary mobile ads once we started thinking about how to make these ads super effective though we actually came up with even more than 10 places so to make it easier to walk through this we've broken them up uh we've broken up these locations into categories the first categories is daily routines these are the places that your customers and potential customers will frequent one place amongst everyone uh that almost everyone visits is a supermarket and of course if there are lines what do people do they grab their smartphone farmers markets can also be a good place to Target while some people have switched to grocery delivery supermarkets are essential businesses and they remain open everywhere if you want your ads to be seen you should definitely Target grocery stores near you you can narrow your focus to only certain stores that align with your brand as well for example if your dispensary focuses on Wellness you may want to show ads at organic markets another routine activity for many of us is going to the gym or yoga studios if these places are open in your area and if your ideal audience is interested in health or Wellness you can Target nearby gyms and fitness students Studios to attract people for many people phone phones have become a part of their workout whether they're entering their stats into their smartphones or taking videos of their form people continue to check their phones even when they're exercising that's four places so far and we've only scratched the surface so let's move to number five if you're located near a university or a college you can Target of AG students and staff universities are somewhat seasonal while there are some people that are that are on campus during summer months the bul of the students are in class during fall winter and spring make sure to schedule your ads when the people you want to Target are actually on campus another great place to Target potential customers is right where they live after all we're all spending a lot of time at home right now number six if you know that your ideal customers are likely to live in a certain neighborhood create a special ad and run in those particular areas in the same vein if you know who your ideal audience is you can Target stores where they're likely to shop sticking with our Wellness example you can Target holistic shops Eco retailers in places where you can get a great kombucha our last recommendation for this category number eight is specifically for medical dispensaries or Recreational dispensaries that also serve patients to help attract new patients you can Target the places where patients receive their certifications if you go to your State's medical cannabis website you should be able to find a list of certified Physicians you can create targeted ads that displayed in the area around their

{Special Events}

office now this next grouping of places has taken a bit of a hit due to covid in general special events that your ideal audience goes to are great to Target however many of these events have had to be cancelled or changed because of the pandemic three of the locations that I've uh segment under this heading have been affected stadiums concert venues and time-bound events like outdoor festivals there are still events going on at different scales in some areas and there are new events like Drive-In concerts that you can Target once these events are back on I definitely recommend that you begin targeting them until then the pandemic has brought a retro event back which is drive-in movies which are now a complete new thing for us and they're a great place to launch targeted ads as well if you're keeping count that's 13 places so far and we're only scratching the service I know we promised 10 but we're happy to overd deliver on This Promise let's move on to the next category of locations to Target nearby

{Locations}

places people are more likely to shop with you when they see your ad and they happen to be nearby think about your location and what's close to you if you don't have a general radius around your shop you should Target any public transportation stops and Parks these are places where people are waiting or relaxing and what do people do when they're waiting or relaxing they look at their phones another great place to Target is restaurants if there are restaurants or takeout spots in your area that serve your ideal customer then you should be targeting them with ads we all know that food and cannabis go hand and hand so take advantage of that I mentioned stores before targeting stores in your area that your ideal audience is likely to visit is a smart investment because you're close it's more likely that they will stop by you if you offer delivery you should also Target your delivery Zone that way when someone is in your delivery Zone and hops on their phone they can actually see your ads if they jump on any of the 3,000 apps within the foot traffics compliant Network they will see your ad and can immediately order a delivery from you what about competing dispensaries if you join um any of our webinars that we've hosted in the last week or so you will know that you can also Target your competition it's a great strategy for increasing your market share schedule a call with us if you like to learn more and we'll put that link directly here in the chat window for you so let's wrap up our list with tourist

{Tourist Targeting}

targeting until the nation legalizes cannabis cannabis tourism will continue if you want to tempt visitors to check out your shop you should Target your nearby airport as well as popular attraction that are close by you again these places have taken a bit of a hit because of the pandemic however they're slowly opening up across the country if you're in La you can Target LAX Griffin Park the Hollywood sign the Boulevard and more ideally focus on the spots that are closest to your store there are no need to Target every attraction you will have more success if you methodically Target only certain attractions that your ideal audience is likely to visit if you want to make the most of your ads targeting the right places isn't enough you also want to do these three things to increase the effectiveness of your targeting tip one is to not just focus on location but also Define your radius and time that means that when you choose to send ads to people at your nearby Whole Foods your ads should only run at certain times there's no reason to run ads when people can't see them or when they can't shop with you tip number two take advantage of events certain areas and places are more popular during events plus Halloween is around the corner and then the holiday shopping season is Right Upon Us creating relevant ads around these holidays and similar events is very important and by targeting specific locations during those times you can increase your foot traffic tip number three make sure to customize your ads if you go through the trouble of targeting different locations also create different ads for the various places for example your gym ad May say something about relaxing or recovering after a workout your event based ad may be more about having fun fun in your restaurant ad me talk about digging into some great food once you've done all of this and

{Revenue Attribution}

have your ads running how are you going to know whether they're effective after all no one wants to do all of this work and not know if it's working we found that Revenue attribution is crucial for making sure that your ads are helping you meet your goal goals unfortunately not enough dispensaries and Industry marketers are doing this and at foot traffic we've actually made Revenue attribution part of our mission statement we don't just want to help you create ads we want to make sure that you have the analytics necessary to make informed decisions about your advertising budget so what does it look like when you work with foot traffic we'll put in place the pieces necess Neary to track how well our ads are working we'll install Google analytics and enable e-commerce tracking this lets us see how many sales are attributable to the different channels that we are launching for you with mobile banner ads we can also see how many people visit your store as a as one of the results of your mobile ads it's imperative imagine knowing just how many sales you got from a mobile Banner act not only does this help you see whether your ads are working or not but it also makes it easier to determine whether you should actually invest in more advertising dollars I want to note that we don't just do this for mobile banner ads we can also measure the effectiveness of your Google ads of your SEO strategy and many more it's a it's value across the board for all of the digital marketing initiatives that you embark on and this tracking doesn't just clue you into how well your advertising is doing it can also help you note changes over time recognize cyclical sales patterns and identify challenges as well as opportunities when you sync foot traffic andlytics with your e-commerce software you can see the sources of your web traffic they're conver rate and the number of transactions from that specific Source you can also see total revenue that can be attributable attributable to a specific source as well as the average customer

{Measuring ROI}

span we use this information to test campaigns because we've run thousands of mobile banner ads for dispensaries across the US and Canada we have a baseline for how well these campaigns should perform over time when they don't meet our expectations based on our experience we're able to troubleshoot the ads and optimize them to help increase their effectiveness one of the ways that we do this is by measuring the return on ad spend return on ad spend is how much you earn in revenue for every dollar you spend on Advertising return on ad span is also concerned with the cost of the ad campaign and not additional marketing costs or cost of goods sold that should be considered when calculating your Roi calculations basically if you want to determine which of your ad campaigns is working best for you this is the metric you want to use to measure your return on ad spend you simply divide the revenue that came from a specific marketing channel by that Channel's ad span so if you made $60,000 thanks to your $3,000 mobile banner ads campaign your your return on ad spend is $20 for every dollar spent it's simple the whole goal of marketing is to generate Revenue but you won't know if you're succeeding unless you're tracking and measuring your campaign I've spoken with countless dispensary owners and most are not tracking this this is a standard in other Industries and together we need to make this a standard for our industry as well when you work with foot traffic this is the level of transparency you will

{Case Study 2}

receive so here we have another case study this time for a medical dispensary based out of the DC Metro area for this specific customer we targeted competing dispensaries as well as known cannabis users and implemented retargeting they invested $2,000 and 47 $247 in Mobile banner ads in Q3 of this year this investment resulted in32 visits to their dispensary and 252 online orders and it generated $3,823 in Revenue with a return on ad span of $318 and a super low cost per acquisition of $533 per customer now this is really amazing and you wouldn't know this if you were not tracking right and this is why it's important for this specific customer you best should believe it that the Investments went up right on this specific Channel because it was returning such great results so if you want to get the most from your advertising budget then you

{Our Guarantee Strategy}

need to actually Implement a guarantee strategy with foot traffic that includes Revenue attribution our mobile Banner ad service will help you build brand awareness Drive traffic to your store and increase your sales with compliant ads and best of all we do everything for you we will create the ads the copy and run it by you for a final check and okay before syndicating it across all of the targeted locations we want to help you get the get set up with mobile banner ads so you can actually sit back and start seeing the returns we're offering a special deal for firsttime clients today normally the starting cost is $1,000 budget this week new clients can get 20% off their trial month of mobile banner ads that's right that's thousands of impressions for just $800 but you need to move quick because we're not going to be offering this uh deal for much longer October 14th is our last day so let's stop here for some

{Questions}

questions thank you so much for sticking around so uh questions please uh the Q&A uh window here is one of the places where you can actually submit any questions you have um and here we have a couple questions coming up okay first question how long does it take to get one of these campaigns running wonderful question in general it's pretty fast turnaround uh we can actually have you onboarded as a new client get the strategy set up for you get the creative the copy editing done within the first three to four business days um normally we say give it around five business days in order to actually plan the launch and the reason being is that we need your approval right oftentimes we go through some revisions just to make sure it does fit within your brand but so as long as you are very involved um in the process this can be um pretty fast turnaround great question is there one much starget location I would say that this varies depending on the style of business you're operating if you're a delivery I would say the number one would be the radius around your delivery Zone that is a a catchall right you want to be targeting the specific audience members that fit your uh audience within your delivery Zone if you are brick and mortar I would say also radius is the must must do right perhaps a f mile radius and no more than that because you want people to be able to get to you quickly but then beyond that we've seen great results from grocery stores and then finally the must must do I would say if you're really trying to capture new audience members com competitors how many ads can you run at once great questions here thank you so much for these questions um so there really isn't a limit of how many ads you can run but we recommend being really targeted right and understanding exactly what the results that you're trying to get from these different campaigns so normally what we do is around three to five campaigns test them out do some AB testing see how they're resulting before you start expanding right because you don't want you spread yourself too thin and perhaps start hitting the same people with different ads right it it it starts to become a little bit more of a mixed message for your prospective customers and then one final question here how many locations can you target per campaign um also once again not necessarily a limit there but I would say you know the the idea of targeting a specific location is because you know exactly what kind of audience will be there so you want to make sure that your ad is specifically designed for that specific location so if you're targeting competitors right um this could be you know several locations for that specific Target campaign right around you if you're targeting uh grocery stores for example um you could have one campaign for all of the grocery stores right you can drop pins on all of those locations great questions here I really appreciate these um and um let's let's move forward to next steps here so I want to take a moment to to thank everybody for attending today uh we certainly have really appreciate you sticking around with us and for doing so you've qualified for a free Yeti um a foot traffic branded Yeti so thank you so much for that if you don't know what a Yeti is that's just one of the best mugs there is out there thermal mugs and uh if you would take a moment to just schedule a call with us we can certainly get your shipping information and get one out to you very quickly so we've put in the chat window here the scheduling button so fot traffic. meall get in touch with us let's get you set up and once again thank you for your time today we really appreciate it have a wonderful rest of your day ]