3 Ways to Get More Customers to your Cannabis Dispensary

{}Introduction

Host: all right we're getting close to start time here give it a few more seconds let her let everybody log on while we're waiting if anyone would like to add their location to the chat, where you're from — Washington, Oregon, California, Nevada, Pennsylvania — the chat is in the top right of the window. all right we'll just get started, thank you for joining us today, we're here to learn three ways to get more customers to your store, there's a lot of different ways that we can drive traffic to your store, we're gonna focus on three in the session, if you wouldn't mind silencing your phone, closing up all the browser windows you may have open, and logging off your email and off your phones so you could be focused for the presentation

Housekeeping Items

Host: first and foremost, when I introduce myself, I'm the CEO and founder of a dispensary marketing agency, we're going on about four years in service now. all right, let's take a look at the three items we're gonna cover today, the first is gonna be Google Ads, the second is gonna be geo advertising, and the third is going to be SMS marketing, and all of these are high value, high ROI tactics that we implement on behalf of our clients. all right, well let's start with Google, so we'll go into why Google is so important for your dispensary

Why Google?

Host: all right, let's take a look at the numbers as far as search engines in the United States, Google dominates, Google owns 88% of all searches in the United States, and far behind is Bing and Yahoo, so when we say Google is king, we really mean it. Apple iOS owns 55% of the mobile phone operating systems in the United States, while Google Android owns 44%, so between Apple and Google, they pretty much own the whole market as far as mobile phones, and by the way, the Google Android phones typically come with Google Chrome, Google Search, and Google Maps as the default apps on those mobile phones. mobile browsers — so not only does Google supply search engines, it also supplies a browser, Google Chrome, for the Apple iPhone users, they'll be defaulted to Safari, which is 52% of the total mobile browser market, for Google Chrome they own about 41% of the market, and Samsung has about 5% of the market share. let's take a look at website visitors, so from our data, which is from an average of about a hundred unique dispensary websites, the source of a majority of the visitors to a website are through mobile devices, so of everybody that visits your website, 76% of people are using their mobile phones, they're on the run, they could be driving home from work picking up cannabis on the way home, you might be on the way to happy hour, whatever it might be, they're always on the go, what does everybody have in their pocket — a cell phone — it's the age that we're living in, and it's mandatory to have a presence on mobile. all right, let's take a look at Google specifically, the keyword "dispensary" dominates all searches across Google by flying colors, if you look at the graph, the keyword dispensary in blue, keyword dispensary gets roughly eight times as many searches in comparison to the keyword dispensary near me, or Weedmaps and Leafly, nationwide. just looking at this even further, compared to Weedmaps and Leafly, Google is still king, people go to Google first to search for a dispensary, so you're on your phone, "where do I buy cannabis" and "where do I buy pot," and you're gonna see Google results based on that, it's a low percentage of people that type in Weedmaps or Leafly and then search on those platforms, as you can see here in this graph, and one thing I wanted to emphasize is that instead of paying Weedmaps or Leafly, why not go to the source and pay Google directly, they're the source of all the traffic as far as searches, in Google Search and in Google Maps. now transitioning to Google My Business,

Data & Analytics

Host: Google in general, they have a robust number of data points and they're very transparent with that

Google My Business

Host: data, so you want to ensure that you use this data to your benefit to make business decisions based on the data points that you observed in Google. does anyone have any questions so far, feel free to ask them in the chat on the right side, I'll be stopping at each section so we can dive in further as well. Google My Business is a free and easy tool for dispensaries to use to manage their business on Google, on Google Search, and on Google Maps, when set up it allows dispensaries to showcase their stores and local areas, and transform the process customers take to find a product or service that they require. so let's take a look at Google My Business in detail, one of our clients, Canna Vine, out of Ukiah California, has given us the opportunity to share their data for the sake of this webinar, so this is Canna Vine dispensary out of Ukiah California, I'm gonna dive in detail to everything on that Google My Business side, this is Canna Vine dispensary, this is a look at the Google My Business profile in action, as you can see it has the Google Map view on the right side, it has the photos, if you have a Google 360 view tour it'll show that here as well, your business name, your reputation and reviews, your address, your hours of operation, your phone number, you can see your reviews across all platforms, you can see Weedmaps, Yelp, and so on, so this is a look at what customers would see on the front end when searching for your brand, Canna Vine dispensary, and if they're using their mobile phone they'll most likely be using Google Maps by default, they'll see the results in the map format. all right, so let's dive into the Google My Business profile now, as you can see this is the back end of the Google My Business listing, so this is your account, if you were to register just your dispensary on Google My Business you can see and manage all this data for your dispensary all in one location, so this is all the information about your dispensary, this is where you add everything — special hours, phone number, your website, any information in regards to your business, accessibility, anything special about your business — this is essentially your resume online, this is a primary channel for you to market your business, and when I spoke before about Google and data itself, there's quite a bit to look at when analyzing what data is provided by Google. if you go into your Google My Business profile under insights, this will give you a full overview of what data is tracked from your listing, and all of this is highly valuable in running your business, so in regards to queries or search terms, these are keywords that customers use to find your business, the three most popular keywords used to find the dispensary are branded terms, and those are Canna Vine, Canna Vine's, and Canna Vine, the keywords below that are non-branded keywords, so these are general keywords that customers are using to find this dispensary, and these keywords are "dispensary," "dispensary near me," "Ukiah dispensary," so these are all keywords that are not related to the business, they don't include the business name, and these are opportunities for us to get customer business for general keyword terms, and we can sort this data by the last month, or last quarter, or last week, so you can see there's a hundred and twenty different keywords that customers have used to find Canna Vine dispensary, so this gives us a glance at what keywords customers are using to discover our — okay, now let's take a look at how customers search for your business, so the blue section of the pie chart here is discovery, and that's customers who find your listing by searching for a category, product, or service, an example would be "cannabis store," "marijuana dispensary," "pot shop," "cannabis club," they use general keywords to discover your business, and direct, in the green, are customers who already know your business name or address, so they'll type in Canna Vine dispensary into Google, or they'll type in the address, 1230 Airport Park Boulevard, Suite 3, Ukiah California 95482. for Canna Vine dispensary, 91.6% of customers are finding the business through the discovery category, meaning that they're searching for a cannabis store, or candy, or a dispensary, "dispensary near me," and they're finding the business, so those are all new opportunities for customers, new opportunities to get new customers. where customers view your business on Google — so there's two places that Google shows your Google My Business listing, one is on Google Search and the other is on Google Maps, search is what I showed you before, you go to google.com and you just type in "dispensary near me," I'm in San Diego, so this is showing local results based on my geographical location, listings on Google Maps, that's going to be browsing maps.google.com, and you can search for the same term "dispensary near me," people can use the same keywords, but it's just a different application people use to search for dispensaries, the easiest way to say it: when it's search, it's google.com, and maps is maps.google.com, or the Google Maps application on your mobile phone. now let's transition to customer actions, highlighted in the green here are people who have visited your website, so that means someone has visited your Google My Business profile, they typed in "dispensary near me," they saw Canna Vine dispensary in the results, and from there they decided to click and visit your website, with the goal of visiting your website to make a pre-order or purchase online before visiting the store. in yellow, that's people who actually requested directions to visit your store, they have intent to purchase, so they're going to request directions using the Google Maps application and visit your store, so those are high-converting customers, they're people who have intent to purchase and they click on directions to visit your store, hopefully they placed a pre-order beforehand so they can pick up and skip the line. calls — so these are customers who are calling to get more information on a product before they visit to purchase. now transitioning to the directions request section of the Google insights, this is a very small market so there's not so many zip codes, but if you're in, let's say, New York, or San Francisco, or Los Angeles, you would see a significant list of zip codes that customers are using to request directions to your dispensary, and you can use these zip codes from this data to influence some of the other marketing channels and advertising that you're investing in, across billboards, or geo advertising, or Google Ads, and so on, it could be guerilla marketing, it can be billboards, it could be geo advertising, you can use the zip code for Google AdWords campaigns, so these zip codes are really important to be leveraged in any of the marketing campaigns. phone calls — so this is a glance at how many times customers call your business during the week, and what the most popular time is, if we look at the most popular times people make phone calls, popular times — so this is a glance at the most popular times of the day and during the week, as far as foot traffic to your store, and we can see what time the store is gonna be busy depending on what time of day it is and day of the week, so typically, from 4 p.m. on Thursday all the way through Sunday is really high traffic time in the dispensary. photos — so this is taking a look at all the photos that have been uploaded by you in comparison to businesses like you, in the graph, the blue line is our photos and their coverage, across how many views they have received, and in red is our competition, and this will show you how many times customers have viewed that image, so this is when a customer goes to the Google My Business listing, goes to your profile, and then clicks on the image and views the picture, and that will be considered a photo view. so this is an overview of all the insights within Google My Business. in addition to the data used to find your business, you can actually look at your reputation and manage all your reviews within the reviews section of the Google My Business listing, you can see all their replies, for a dispensary within the review section of Google My Business you can edit your responses, you know, just maintain that relationship with your customers, within the Google My Business platform you have full flexibility to maintain your reputation online. you can also enable messaging, in addition to people calling to get more information about your business they can actually direct message you through the profile, and you can respond to them using the Google My Business application on your iOS or Android phone. and under the photo section you can manage all your photos and any photography used, you can feature which picture you'd like to show by default, what logo you'd like to show by default, what cover image, which 360 view tour you'd like to highlight when people are looking at your profile, there's a lot of flexibility here to manage your online presence on your Google My Business profile, so we really want to control our presence and brand online and how we showcase our dispensary across Google and all platforms, so we can choose what pictures and videos we like to show to customers. okay, I'm going to go ahead and stop sharing my screen and transition back to the slideshow presentation

Google Ads

Host: all right, so Google Ads, Google AdWords, it's Google's advertising system in which advertisers can bid on certain keywords in order for their clickable ads to appear in search results, since advertisers have to pay for these clicks, this is how Google makes money from search, and this is why Google is one of the most valuable companies in the world. so why is this important? Google Ads gives you the opportunity to increase brand awareness, it works a lot faster than SEO, so since it's advertising and you're paying for exposure, it could be seen instantly, so if we start an ad today, get it approved, we'll start to see results right away. another thing is, someone can invest in SEO and dominate a local market on the organic side, but we can outrank them with ads, so we can be seen at the top, above our competition in a market, if we're opening a new store. another thing is that we can influence your audience to make a purchase, so when people are searching for cannabis, for dispensaries, they may see your name or your brand and, in the past, they might not recognize the name from a billboard or some other advertising that you've been doing, and having that ad appear above the fold, or at the top, is giving you that opportunity to earn your customer, to get them to make a purchase. we can target people based on demographics, so this is specifically with compliance, most of the laws state that we have to show — for California I believe it's — 72% of all ads have to be to 21 and up, so we can control that and show your ads to that audience so that you're compliant legally. another thing is you can actually schedule ads, so if your peak time is Thursday between 5:00 p.m. and midnight, boom, we'll want to increase bids during that time and show the ads to your market during peak time, and for most dispensaries, from our data, it's pretty much Thursday happy hour all the way to Sunday 6:00 p.m. as peak time, that's when you get the most foot traffic for your business. so let's take a look at the organic results, so this is a result if someone were to search for "San Francisco dispensary," so this is what people see naturally, this is what you see on your phone, this is what you see on desktop. installed — well, this is what you'll see if you're paying for an ad, earlier today I just did a bunch of searches for different dispensaries in different markets, so this is San Diego, this is a look at what your ad would look like locally, I did another search for "Oakland dispensary" here, here's some of the competition that I've seen in Oakland specifically, so these are all ads that dispensaries are paying Google to run, local ads, and they could be for your brick-and-mortar retail location or they can be for a delivery service. here's another look at Google Ads in San Francisco, so Grass Roots dispensary, Barbary Coast, and Papaya are all organic listings, they're not paying for these, they're getting this exposure for free through their Google My Business profile, Elevated San Francisco is paying per click to get exposure above the competition, so this is a great way for you to get exposure in your local market, especially for new dispensaries that are just opening up, you have no reputation, there's no reviews, you're starting from zero, so what's the best way to go to market? One, start to get people's eyes on you, start to get some foot traffic in there, start to get feedback from customers on their experience, and improve your business. all right, what are the goals that we have with your Google Ads? You want to use this as a dispensary, you want to drive sales, you want to drive store visits, so these are the top three goals that we will focus on with Google Ads, the first is going to be foot traffic, we want to drive as many store visits as possible when spending money, that's our number one goal, number two, website visits — if someone chooses not to immediately request directions, they may visit the website just to get more information on you, or they may visit your menu or your deals to see if they actually want to visit your store, so website visits is another goal that we want to take, and phone calls — we can have ads target customers to want more information so they'll give you a call, and all this information is tracked separately, so I'm going to go ahead and share my screen and dive into a live AdWords campaign, give me one second here. all right, perfect, so this is another example of Canna Vine and their Google Ads campaign that's been running live pretty much for the last six months, with some downtime during the campaign, so this is a look at the preview of the AdWords campaign, as you can see we're not using any mention of "cannabis" or "marijuana dispensary" in the ad, we're using "medicinas premier rec shop, cultivating experience," which is their tagline for the business, "high quality, safely produced products, come visit today, browse our specials," they have their address, "select to go," so a very simple ad, really focusing on driving foot traffic, and as a marketer this is what's really valuable to me — the data that we can track based on the ads, and what is working and what is not, and what is the cost per acquisition, or CPA, for a new customer to come in your door. the first is impressions, so this is anytime someone has seen your ad in passing, browsing through a web page, it might be at the top, it may be at the bottom, there's a lot of different places that the ads are shown on Google Search and Google Maps, so anytime someone sees your ad that's an impression. clicks, so clicks are anytime someone has seen your ad and then clicked to visit your website, so this is immediately visiting your website, or clicking on your ad to click on the phone number to call your business, so we have complete transparency in how much money we spent over this campaign, nearly twenty-four hundred dollars, so we can calculate what the ROI is for this advertising channel. verified calls, this is all confirmed or verified calls to the business from the profile, so Google has tracking capabilities, they have a unique phone number that can be used so we can track these calls separate from all the other calls to your business. map actions, this is the number of times people saw your ad and clicked on your business, on Google Maps, or got directions to your business, so when looking at Google AdWords as a channel to get new customers, I use this metric as a priority indicator for how successful the campaign is, so two thousand sixty-three divided by seven hundred and ninety map actions, just off that metric we're paying close to three dollars for someone to get directions to, or see, our business, which I think is fairly affordable, based on the limitations that dispensaries have to navigate, this is not counting clicks to the website or phone calls, so we spent twenty-three sixty-three, we have 412 clicks to the website, thirty-four calls, and 790 map actions, we've also connected Google Analytics, so you can see how many of the visitors to your website are actually new visitors, how much time they spend on your website, and the number of pages they view, so you can actually connect the data from Google Ads to Google Analytics — just to be clear, Google really has a full suite of analytics and data tools that you have access to as a dispensary owner, so we really want to leverage those as best as possible. targeting — we can target based on different categories, it could be "cannabis" or it could be "dispensary," it could be "medical dispensary," which is a different category for meta markets, you can see the search phrases, so these are all the keywords that people have used to find our business, so over the course of this campaign, 1,744 times I've seen the ad based on searching for "dispensary," and I've clicked on that, and we can add and remove keywords here at any time, so if we want to remove some that are not relevant, or they just don't make sense — like "meet massive kya" — I would definitely delete that one, but there's opportunities here for you to manage what keywords you do and don't target. this is a key part of Google Ads, so we can target based on radius, "I want to target everyone within 40 miles of the store," boom, that may work for this dispensary, but if you're in San Francisco, maybe two or three miles, we don't have to target by radius, we can actually target by specific areas, so I can do cities, if I'd like to target Lake Mendocino, I can target that, Ukiah, Redwood Valley, Calpella, Sonoma, if I want to target people visiting Santa Rosa, there you go, I added that as a market, there's other markets up here, and this is a rural area, so if I want to target people in Willits I can add that, so we can target by city or by zip code, so if I want to target a specific zip code, I can target that, so it's really limitless in the way that you can target customers in each of these markets, that's pretty much it on Ads, I'm gonna go ahead and hop back to the presentation. does anyone have any questions in regards to Google Ads, would you like me to answer them right now in between slides? all right, let's hop into the

Geo-Advertising

Host: geo advertising, so what is geo advertising? Geo advertising, or geo targeting, or local PPC, or local pay-per-click, these are all synonyms of the same advertising channel, this all refers to the practice of delivering different display advertisements and search results to consumers based on their geographical location on their cell phones, geo targeting is often used to advertise to local dispensary customers or prospects. so why is this important to you? showing ads to customers outside of your relevant local area drives wasted impressions and clicks, so this cuts into your marketing budget without offering any kind of return, so if you're a local brick-and-mortar store in Oakland, California, you probably don't want to advertise in San Francisco to get customers, so relevancy is key, target people who are within the radius of your store, people who will actually visit. all right, so how do we use this as a dispensary? Like I mentioned before, we can target customers based on the radius or distance from the store, so for Canna Vine we did a 15-mile radius, in other cities we can target based on two miles, or by zip codes, so our goal is to reach nearby customers with the campaign, all based on their geographical location. in-store — so we can actually target the customers that come into your store, and we can find customers that look similar to them, so it's all based on your existing customers, we can also target your competitors, so we can put a fence around your competitors, on their specific address, and target customers who visit their stores, and I'm gonna dive into an example right now, so here's a look at San Francisco, as you can see, very saturated, there's a lot of dispensaries throughout the city, this is a very high traffic area, here on the BART line, there's probably — I mean it looks like there's upwards of 10-plus dispensaries all on the same street, so competition is high, how do we target customers? You can put — say a one-mile radius around Sparc, as if I'm Sparc dispensary, all right, I want to open that up a little bit, I'm gonna do a five-mile radius and get every customer that's looking for a dispensary in that area, so I open that up and I can target anyone who's looking for cannabis in that region, and, as a heavy traffic area, there's a lot of businesses, financial districts right there, this is the highest traffic area in San Francisco, what I want to do is put a rectangle around there, anyone who's in that area, whether they're on their lunch hour, or going to work, or going to the gym, whatever it might be, we want them to see our ads, so we target this whole area, boom. the BART line — so we know in San Francisco that this is the highest traffic area, on the BART line, I believe the number one station in San Francisco is 24th and Mission, which is right below Purple Star MD, so if you want to target customers while they're in the metro, boom, here you go, what better place to target customers than while they're traveling, they're not doing anything else on the metro, they're listening to music, they're searching online, and they're also doing research, so boom, perfect opportunity to get someone in your store. competition — all right, let's say I'm Barbary Coast, I want to target customers who visit all my competitors, boom, I'm just gonna draw a circle around each of these and target them, so anytime that a customer is on the way to a competitor's dispensary, at the dispensary, in the parking lot, or leaving the dispensary, we have the opportunity to show our ads to these customers. I slightly mentioned this before, but lookalike audiences, similar to what

Lookalike Audiences

Host: Facebook actually uses for their ads, so we can actually reach customers who have visited your store in the past and show them ads, so someone comes in to Barbary Coast, maybe we haven't seen them for 30 days, boom, which is showing that we can also do lookalike audiences, so we can target customers who have already visited, and find and connect to customers who have the same profile — age, sex, income level, interests — all these different items are factors that we can use to create lookalike audiences of what to target. so as far as geo advertising, since we are tracking the location on their mobile devices, we can actually track an ad to a store visit, so as we saw with Google Ads before, an impression is someone who's seen your ad, clicks is someone who actually clicks on your banner ad, the click-through rate is the percentage of people who've seen your ad and then clicked on that ad, and a store visit is someone who clicked on your ad and then came into your store, since we're tracking their location we can track them to a conversion, and depending on what point of sale system you have, whether it's Treez, or Greenbits, or Flowhub, or Leaflogix, NJ Freeway, or Meadow, depending on what's provided, we're using — for geo advertising you can actually track your ad to a conversion, a transaction. so what's the price? from our estimates it costs anywhere between $10 to $30 to get a recreational consumer into your store, and $30 to $60 in medical markets, in recreational markets it's more competitive, there's a higher volume of customers, there's a lower average ticket, so there's a lot of different factors to consider. looking at the recreational market, this varies depending on which city you're in, in Las Vegas — we were just there for MJBiz — I would say that in Vegas to get a customer it's gonna be on the lower end because there's a lot of tourism coming in, and if you did a geo ad around McCarran Airport, boom, you have opportunities with customers as soon as they land at the airport. medical markets are usually — not always, but in some cases — not in metropolitan areas, so they could be the only dispensary within 30 miles, so the competition is not as high, but the average ticket could be upwards of 75 to $150, we want to take that into consideration when making decisions on your advertising campaigns. let's take a look at some examples, so this is a landing page that we created for a client of ours, as a destination URL, so someone visited, say, "cielo.com," they saw our ad and then they reach this landing page, and we want to offer some incentive in your ad, so if you're just going to say that you're open and we'd like you to come into the store, great, that's not enticing to me, I want to get 20% off, I want to get access to an exclusive event, I want to meet a celebrity, whatever it might be, you need to provide some incentive in these ads to get clicks. let's take a look at the ad sizes, so the traditional ad sizes for mobile, this is the 320 by 50 here, which is right where it says "want your dispensary out here," and I see on the right side 300 by 250 is the two ads on the left side, and then the traditional 728 by 90 is on the bottom here, high-cs — so these are all ads that can be shown up in jpg format, you can do animated gifs, you can do html5 ads, mp4 videos, pretty much limitless when it comes to type of ads and display, so for example in Vegas we did a geo advertising campaign to everyone who visited, and our ad said "want your dispensary out here," we had the dispensary flash lightning, wine and salmon, and that was our animation. so where do these ads show up?

Where Do the Ads Show Up?

Host: Foxnews, TMZ, Tumblr, Motley Fool, Weedmaps, HuffPost, TMZ, ESPN — the number is endless, this is showing that your ads will show up on websites, on mobile applications, different publications, there's a lot of opportunities for you to reach customers outside of the Google and Facebook and Instagram section, so questions on

Live Q&A

Host: the power that you have by leveraging geo advertising, all right, let's hop onto SMS marketing, so what is SMS marketing?

SMS Marketing

Host: SMS marketing is a technique that uses permission-based text messaging to spread promotional messages, so customers can choose to receive text message specials, product updates, daily deals, time-sensitive deals, whatever it might be, so customers are required to opt in to receive this, and this can be through a short code, or this can be through a link on your website, or through your point-of-sale system, or loyalty platform, so it's not just text messages, you can actually leverage MMS, which is

SMS Formats

Host: multimedia messages and animated gifs as well in your text messages, so this will allow you to get your message out within an image, or, if it's like daily deals, I can send out one text message on Monday with my daily deals for the entire week, instead of sending out several text messages separately. so here's a look at four sample ads from stores throughout the country, I think these are all — yeah, these are all in Las Vegas, so you can see the difference — the opt-in, which is the requirement for opting into an SMS campaign, is on the left, that's what Essence dispensary uses, so people actually have to agree to receive these messages, Planet 13 sent a text, they have their deals for that day, and their order line and delivery available up until 10:00 p.m., The Source is using an image for their holiday, "free holiday pipe," so they're using that as an enticing way to get you in the store, and then Nevada Made looks like they're not using any links, and this text message is just a standard text message.

SMS Compliance

Host: compliance — you can never assume that all marketers want to provide you with a qualified opt-in experience, so you can receive spam and so on, so we want to ensure that we follow the guidelines set by the CTIA, which include information on SMS marketing, so this is messaging data rates, this is "help" and "stop" commands, this is how frequently you should send messages, terms and conditions, privacy policy, these are all suggestions and guidelines, they're not the law, but the TCPA is the actual law, developed by the FCC, and they set standards, if broken, that can result in a slew of legal troubles and fines, Essence actually was in a lawsuit for text messaging customers without permission, and that could be a hefty fine for anyone who does this, so be sure that you gain customers to join your SMS database in a compliant way. circling back to what we mentioned before, website visitors — where are they? they're on their phones, 76% of website visitors are on their cell phones.

SMS vs. Email

Host: SMS versus email — the numbers are staggering for this, SMS open rates, so someone who actually opens your message, is five times higher on SMS versus email, 90% plus of people open your text messages versus 20% with email, I've seen the number as high as 98% of people open SMS messages within five minutes, so SMS is really a powerful channel for you to use for your dispensary. a few more data points — it takes the average person 90 seconds to respond to a text message, and as far as opt-ins and advertising, 75% of people wouldn't mind receiving a text message from the brand, 80% of people use texting for business purposes, so the numbers are undeniable as far as the power of SMS.

Return on Investment

Host: from one of our partners, Springbig, they shared some data points in regards to the ROI for sending out text messages, in Washington, for every $1 you spend, it yields $200 in revenue, an average campaign in Maryland generates nine thousand dollars in additional revenue, in California SMS campaigns account for 40% of sales revenue, so the numbers are really undeniable when it comes to SMS marketing. data — so what's tracked? the number of messages that are sent, the number of customers who clicked on a link in that message, the number of customers who then visit your store after receiving the message, and the amount of money that they spent while visiting your store based on that. so I'm going to go ahead and share my screen one more time and show you an example of the campaign that we were running for Canna Vine, all right, so this is a look at the back end of Springbig for the Canna Vine campaign, so I'm just gonna dive into one of these campaigns, so the text message is all text-based, there's no image, there's no link, anything included, so this is their Friday deals this past Friday, so this is the information on all the deals that are offered, this was sent to 1,557 people, since there was no link there were no clicks here, 70 people visited the store based on that text message, and they spent over $7,000, this message cost about a dollar fifty, and we made seven thousand dollars in revenue, so the numbers supporting SMS marketing are really undeniable, wow, for dispensaries that are doing this the right way, and sending text messages to customers with a link and really segmented campaigns, you'll see numbers far exceed that, I always like to use the phrase "the spray approach," which is what a lot of dispensaries actually leverage, and those types of campaigns work, but I like to stick with segmented campaigns and give customers really what they want, so with SMS marketing, depending on what platform you use — Springbig, or Sprout, or Dataheim, or there's an endless amount of SMS marketing tools out there — you want to see how they're capturing data, and then how you can actually use that data, so for example Springbig captures a lot of the data from the point-of-sale system, so you can actually segment by brand, by average spend, by number of visits, by category, by interests, unlimited — so for example, if I purchase, say, ear pods, chances are I'm a vape-specific customer, so if you send me something on dabs, I'm probably not gonna care and I'm most likely gonna unsubscribe, but if you send me something on a pack of a sativa, I'll probably come in the store and I'll probably purchase, especially if you give me 10% off on top of that, so it's really undeniable and limitless what you can do with SMS marketing, and in January we're actually going to talk about just that, we're gonna focus on SMS marketing and how you can leverage different campaigns within different platforms to drive higher ROI.

Closing Offer and Live Q&A

Host: does anyone have any questions — questions on geo advertising, questions on SMS marketing, questions on Google Ads? all right, so for today only, we're going to be offering a select set of deals, so we do manage and create campaigns for Google Ads, for geo advertising, and for SMS marketing, so we're offering $100 in ad credit for Google Ads and geo advertising if you sign up today, and for SMS marketing we will manage your SMS campaigns for one week free of charge, just so we can show you the value of that marketing. does anyone have any further questions? let's see, a couple messages here — Google Ads, Google Ads, yes, yes, we're able to advertise — so the question was, can I advertise for my dispensary, and explain the mention as — yes, we can create ads and get them approved and get that reach, the way that we do that is we leverage our partnership with Google and our proven methods to get those ads approved, and we follow best practices when submitting those ads. geo advertising, okay, so there's another SMS marketing question — how do I get customers into my SMS database, or into my customer database for SMS? it depends on which platform you're using, so let's say, for example, Springbig, they pull their data from the POS system, another way you can generate SMS subscribers is you can print out "text 777 to Sprout," so you can have a different call to action to get people to opt in, you can have this print out in the store, you know, on your TV screens within the store, you could have that same idea with billboards, but in other print materials you can have different opt-in numbers to generate customers, your website is another great place to generate SMS subscribers, so you can have a call to action, "join our loyalty program so you can receive rewards," that's another easy way to capture SMS subscribers, within the store you can have an iPad, or you can request people's phone numbers when they're checking out, that's another way to get people to join your loyalty program. geo advertising, okay, here's a question on geo advertising — how do we track the customer visiting the store, how do we show that data? since the customer's data is being tracked anonymously, being tracked over cell phones, we can actually track the customer from seeing your ad to actually visiting the store, so it's pretty straightforward, and I believe that, depending on which POS system you use, you can actually track that to a transaction, so it just depends on the software that you're using. let's see any more questions — Brian, Tonya, Brady, Louise, Renee, any questions? yes, this is all recorded, so you can watch this any time, and we'll be happy to share the video with you after the presentation.

Closing Remarks

Host: oh, wonderful, well, that wraps up the presentation, thank you everybody for joining us, it was really my pleasure to share this information with you, I hope it was helpful, happy holidays, Merry Christmas, Happy Hanukkah, everything, so just have a wonderful, wonderful holiday, and reach out to us if you're interested in starting a campaign in 2020, hope this was helpful, take care everybody.

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