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You ran a promotion last month. Sales looked good. But do you know how it impacted your margin?
Most dispensaries don't, and it's not a people problem. It's a data problem. Your POS records the transaction. It doesn't tell you whether the promotion worked.
This is what Dina Nagib sees in almost every retail engagement she takes on. Promotions that look like wins in the sales report but quietly compress margins. Inventory tied up in brands nobody's asking for. Data that's technically in the system but structured in a way that makes it impossible to act on. The retailers growing right now in tighter markets aren't necessarily spending more on ads or running louder promos. They're looking at better numbers.
In this session, Dina Nagib — founder of Grass Goddess Consulting walks through what she actually does in the first 30 days with a new retail client, the three data structure fixes that unlock real reporting.
