Dispensary SEO: The Secret Weapon You Didn’t Know You Needed

[ {Dispensary SEO: The Secret Weapon You Didn't know You Needed}

good morning everyone thank you so much for joining us today good afternoon if you're joining us from the east coast we really appreciate you taking the time out of your day to join us today we will be talking about dispensary seo in this uh webinar let's allow another 30 seconds or so for the other attendees to join us and we'll be kicking it off here momentarily thank you so much all right good morning once again thank you so much for taking the time out of your day to join us we will be discussing dispensary seo in this webinar if you're just joining us um we'll be kicking it off right now if you're joining us from the east coast good afternoon and thank you for joining us once again the topic of today's webinar is seo for dispensaries and the secret weapon you perhaps did not know you needed in order to gain traction as well as online business so during this webinar we're going to be discussing primarily how to score more google traffic and get more sales to your dispensary the agenda for today what is seo

{The keys to a successful strategy 3 most important SEO factors}

the keys to a successful strategy three most important seo factors and how to get started seo can help you increase your website visibility build your brand and score more customers today we're going to be covering what is seo the keys to a successful strategy and the three things that have the most impact on how you rank plus we'll get into how to start implementing your seo strategy quickly and effectively my name is eduardo silva i will be your host your host for today

{Eduardo Silva}

a little bit of a background on myself i have around 18 years of sales and marketing experience so i'm really really happy to be joining you today quick question for our attendees today and do feel free to chime on in uh in the chat for this one bonus point if you know where in the world this beach is located do we have any takers all right there it is three three correct answers so we have three of three great job guys uh wonderful thank you so much once again for joining us uh if you are joining us from um your respective state uh please put in there the city name where you're joining us from just to get a a barometer if you will from all of the different regions we have boulder colorado wonderful lafayette colorado vegas chandler arizona wonderful so we're covering a good oh we have michigan in the house wonderful welcome michigan grand rapids wonderful thank you so much for taking the time to join us today heart right back to you grand rapids thank you so much so a little bit about foot traffic here before we get started foot traffic is a dispensary digital marketing agency we focus solely in this industry we have been doing so for four and a half going on five years now this is our bread and butter at any given point we may be working with around 200 or so dispensaries throughout the country as well as in canada so north america is our domain and the cannabis industry is our focus we do not do business outside of this industry so we're really really happy to be sharing some of these insights with you today let's get ready for our webinar here today just a couple housekeeping items if you do have your cell phone with you please put that cell phone on mute or vibrate just to uh reduce the amount of distractions we're gonna be covering a lot of content in a very short period of time also take a moment to familiarize yourself with zoom by this point considering the crisis i think everybody is a master on zoom however this is a webinar interface so if you navigate to the top of your window there you should see a q a button we do have a panelists that will be helping us address questions throughout the webinar so for any questions you have throughout the webinar please do enter them in the q a section we'll be happy to address those as we move along and make sure you stick around we have a special offer for all of the attendees here today and only for the attendees uh and we'll be sharing that with you at the end of the webinar so let's kick it off with what is

{What is SEO?}

seo so seo is search engine optimization which is a practice of increasing the quantity and quality of traffic to your website through organic search engine results organic search engine traffic is unpaid traffic that comes from google now a lot of people ask me well what about bing what about yahoo what about insert name here well google makes up 93 of all organic search traffic in north america so that's why we're going to be focusing on google today most of those other platforms do have some pool but they're very limited so when you embark in seo you are also impacting those other engines but google predominantly makes up the vast majority so when your customers want to find a dispensary near them they turn to search and google in particular and if you want to show up in those search results then it's crucial that you have a robust seo strategy and a team to implement it otherwise searchers will go right to your competitor search engine optimization shows that your page is relevant to particular keywords in our business that may be san diego dispensary detroit provisioning center or santa rosa marijuana delivery okay optimizing your site around these keywords make it more likely that people who are looking for your services that they will find you when you have a good seo strategy two things will happen one you will show up higher in the search results and two you will get more organic traffic when you rank better in google it helps create brand trust and authority it shows searches searchers that your site is relevant and that it may be useful for them they automatically equate high rankings with quality plus because searchers rarely look past the first page of results your higher ranking will lead to more organic traffic in fact the top three results of a search tend to get 75 percent of all organic traffic once again the top three results on a search will get 75 percent of all organic traffic the lower you are on the search result the last traffic you will get so organic traffic is one of the most dependable sources of traffic and revenue for many businesses according to research from hubspot organic search is responsible for 94 of all web traffic last night i read an article about walmart the ceo said that organic and web-based sales for their e-commerce is now their new norm so this is affecting not just our industry right this crisis that is but it's affecting your business as well and it's not just any web traffic think thanks to your optimization it will be relevant high quality traffic meaning the customers that find you they're already looking for you they're already interested in what you're selling

{Why aren't you using SEO?}

we hear plenty of excuses for people not using seo i've heard anywhere from i already show up in search results for my name and my customers know how to find me well some people just don't understand what it is and think that they will automatically show up in search results because they have a good dispensary or a good brand seo is a way to get new customers and to capitalize on your digital presence it helps set you apart from the competitor and increases the value of your website to potential customers so with seo you are ensuring that your website it's always working for you and your website it's always active as neil patel the popular seo expert for digital marketing said your website is your 24 hour sales man so let's look at a quick case study the data from one of our customers shows

{REVENUE INVESTMENT $116,000 $1,250}

that 50 percent or more of all of their online revenue comes from seo right here we see a hundred and sixteen thousand dollars worth of revenue in one month solely attributed to seo to break that down a little bit more into the other sources of revenue for this particular customer right this makes up actually 61.3 of all of their revenue from their online menu 20 uh 10 or so were uh on google ads this is paid so it's very important to know that investing in an seo strategy will certainly enhance your consistency of customer and revenue

{Keywords & content}

let's dive into the key parts of a good seo strategy with seo you're trying to make it easier for customers to find you when they are using particular keywords to search at the same time you can't overuse those keywords or you will get penalized by google keywords should appear in both headings and content and your content should be relevant to the keywords you're using for cannabis you can create content around your product the plant your local area and even more but remain relevant and crucial for these search terms this helps improve your site authority and shows google that you know what you're talking about for example if you go to our website foot traffic dot co you will see pages for each of our services and then you will also find that many of our blog posts relate to our services or to our clients interest there are few different types of content you can create of course you have your web pages like your location page that clearly shows where your dispensary is and should be optimized for your city or neighborhood you can also create pillar pages and blog posts to help increase your authority and strengthen the likelihood that your site will rank for those keywords

{Page speed}

page speed also impacts your seo google doesn't want to link to link to pages to have a poor user experience and your loading time is part of that how long it takes your site to load will really matter in the end if it takes longer than three seconds to load a page people are just going to leave your site and go to one of your competitors if you want your rank higher check that your website is loading optimally you may need to compress images or remove unnecessary components or even plug-ins that are slowing down your load time

{Mobile responsiveness}

third key we're sharing today is mobile responsiveness more and more searches are being done on mobile and 96 of those are on google because of this google has made how your site looks and works on mobile devices an important rank factor again this has to do with the user experience because google wants people to keep using their search engine they are in the business of finding the best solution to a search so they're more likely to show sites that work well on different devices with our website themes that we have created here foot traffic your site is already guaranteed to look good and also optimally for mobile

{URL & title tags}

key number four your url and title tags are another opportunity to increase your search ranking your keyword and the subject of the page should be clear from the title of the page the url the content and the image alternative text your url of course is your website's location for us that's foot traffic dot co if i wanted to create a page around dispensary seo i would use that in the url and the slug which comes right after the domain name the pages url would then be foot traffic dot co forward slash dispensary hyphen seo notice that it's clear you know exactly what you will be on the page information about dispensary seo which also happens to be the key word there's no date so you won't seem out of date in a couple years and there are no unnecessary numbers or characters we also only mention the keyword once don't keyword stuff unless you want to get in trouble with with google but try to be descriptive and clear at the same time and here's where art and science meet you need to make sure that everything you write is geared towards real readers that means that while you need to keep google in mind you can't just write for seo key number five backlinks are another

{Link building strategy}

vital part of ranking better in seo creating a link building strategy will help showcase the relevance and authority of your website link signals accounts for over 28 of organic rank factors and 17 of google's local pack ranking factors so you can't ignore this when people link to your site they're essentially endorsing you those links help to build site authority they tell google that people like you and your content and that it's relevant the best way to get backlinks is to create good content that people want to share via social and on their own blog posts by showcasing your knowledge of the industry and of cannabis in general you can create content that people want to link to you can also guest posts on relevant sites to help build your links as well the quality of the link matters of course while you want many links they should be from relevant sites or individuals as their domain authority help increase the value of your link plus the text that they use to link to you known as the anchor text should be relevant to the content the last key we're going to cover is nap search is local make sure you improve your chances of showing up in a local pack check your name address and phone number and make sure that they're all the same in all relevant websites for your listings including your google my business profile no not only does this help customers actually reach you but it shows google that you are who you say you are and increases your trustworthiness you may have noticed that the important seo factors we mentioned

{E.A.T.}

all had one thing in common they all make the user experience better as i said before google is the business of showing searches searchers the most relevant results if you want to be one of those then you need to showcase three things that are important for the user experience expertise authoritativeness and trustworthiness everything i've covered until now helps showcase these three items by creating content and optimizing your site around your relevant keywords you will build credibility all of the components of a good seo work together so it's important to create a com comprehensive strategy that works on all fronts one surprising factor that can help

{Reviews}

boost your experience authoritativeness and trustworthiness is reviews that may seem surprising however google does take this into account and this ultimately means what people are saying about you when they determine how to rank you if you have a poor uh review on google for example isn't going to necessarily consider you an expert or a trustworthy source so in other words make sure you're active in your reviews what does this mean getting more good reviews and getting them consistently can help provide you a boost in this area you will also want to respond to negative reviews and resolve those when possible when creating a review strategy focus on google primarily not leafly or weed maps or any other site you want to encourage people who have had a positive experience to leave your review you can do this through automated sms messages or bud tender messaging feel free to reach back out to us we can certainly walk you through what this looks like your goal should be to have an average rating of 4.7 stars fewer stars will result in fewer sales that is the correlation customers take reviews into account when making a purchase so this isn't just about seo it helps you on two fronts

{SEO Starter Package $999 per month}

and as promised we want to share with you a competitive seo strategy so your competition is doing seo and they will try to rank for your keywords everyone wants to get on the top of a google search result it's a valuable piece of real estate remember those top three results get 75 percent of all of the clicks by creating a robust seo strategy you can start moving your website up the ranks and build more trust with customers keep in mind there's a sustained effort you need to actively do it because google changes its algorithm quite frequently if you want to continue to rank well and even better rank higher then you need to invest in a dispensary seo strategy we're running this special offer for the attendees of today's webinar only so normally a package that we would charge 14.99 for a full seo strategy per month we're charging only 9.99 the seo campaign will include website optimization one fresh blog post 50 backlinks to increase authority and review management across google yelp facebook leafly and weed maps and a reporting software so reach back out to us and we'll put the link here on our chat window so you can reach out to us so we can get you started finally let's turn back to our attendees

{Questions?}

for any questions please feel free to use the q a function for any questions you may have i think i saw a couple uh questions come in on the um there it is one question how long does it take to see results normally we want you to budget for six to nine months to see some really impactful seo results however um a proper seo strategy should start showing its revenue generation capability within around 90 days or so but depending on where we're starting from it could be around that six month mark before you start seeing your results go up the the the um google results page do you need google ads with seo great question the interesting part of google ads and uh seo is that one google grants you the opportunity to bid for that higher ranking position so google ads is a way that you can bypass seo temporarily but obviously at a cost right so google ads is a great way to bridge the gap right in getting to that top poll position within google while you're building your seo strategy to catch up right so it is a two-prong approach we certainly encourage our clients to use google ads while we're building their seo strategy once you attain that top ranking position then you can probably start dialing back your overall seo strategy and just maintain your top ranking position great question another question here can you still get approved for google ads if you have dispensary or cbd or other flagging keywords in your brand name interesting question here so google still determines that cannabis or any term they're related to it right like marijuana is classified as a drug and therefore they won't allow you to bid for words like that right and so you can't use words like that in your ad copy so that's where we come in we've been doing google ads for the dispensary industry right for the cannabis industry successfully for four and a half years this is where art meets science we know how to leverage google ads in a way that won't get you flagged right and we charge a very minimal fee to manage your campaigns for you to drive optimum results another question here was pertaining to the package that we're offering today and that is 50 backlinks and one blog post for every month that is correct you you understood that so the ideal scenario there is to make it really easy and transparent for you to get started right depending on where you are with your business we may make some different recommendations to get you faster right up that result chain but yes the package is inclusive of 50 backlinks and one blog post for every month great question dominic any other questions wonderful we're gonna share a link with uh with the attendees here today via the chat please do feel free to reach out to us um via the link that we will provide you here um and for attending the webinar today you are now qualified for that free yeti tumbler uh if you don't know what a yeti tumbler is it's only the best thermal uh coffee tea mug iced tea whatever it is you want right um for uh your hot summer days or your cold uh cold winter nights so do reach out to us let's schedule a call and we'll get you qualified for that once again thank you so much for your time and uh do feel free to use the link here in the chat window foot traffic dot me forward slash call to schedule a call with us we're happy to walk you through what a successful campaign may look like for your business have a wonderful day and once again we really appreciate your time cheers ]