100+ Cannabis Marketing Conversations

The lessons, mistakes, and growth strategies behind the industry’s most recognizable brands.

How to Not Get Sued: Dispensary Marketing Compliance

Dispensary marketing operates in a heavily regulated space where the wrong move can result in legal liability, not just a rejected ad. This webinar cuts through the complexity of compliance to give dispensary marketers a clear picture of the policies and laws — including CAN-SPAM and state cannabis advertising acts — that govern how they can market.The session covers the compliance policies every dispensary marketing team should have in place, what the Cannabis Act and CAN-SPAM require in practice, and how to run effective campaigns without exposing your business to unnecessary legal risk. Marketing managers, compliance leads, and dispensary operators who want to market confidently within the rules will find this an essential reference.

Watch Now

Key Insights

Dispensaries must comply with federal marketing laws even though cannabis is federally prohibited - CAN-SPAM, FTC advertising standards, and HIPAA for medical operators all apply and carry real enforcement risk.
Building an opt-in email and SMS list is the only compliant foundation for direct marketing - purchasing contact lists puts your license and business at regulatory risk.
Cannabis marketing regulations vary not just state-to-state but city-to-city within the same state, creating a layered compliance challenge that multi-location operators must manage systematically.
Age gating is a compliance requirement for dispensary websites - it blocks underage access and can be tied to analytics platforms to ensure reported data reflects only age-verified audiences.
Programmatic display advertising through cannabis-compliant networks gives dispensaries a legal path to digital reach when mainstream ad platforms remain restrictive or off-limits.

Expert Answers

[{What federal marketing laws apply to cannabis dispensaries?}

Even though cannabis remains federally prohibited, dispensaries are still subject to federal marketing laws that govern how they communicate with customers. The CAN-SPAM Act regulates commercial email - requiring accurate sender identification, functional unsubscribe mechanisms, and no misleading subject lines. The FTC has oversight over advertising claims and deceptive marketing practices. For medical dispensaries, HIPAA governs how patient data is collected, stored, and used. State legalization does not create an exemption from these federal frameworks, so dispensaries need to operate in compliance at both levels.

{Why is purchasing email lists risky for dispensaries?}

Purchasing contact lists is one of the fastest paths to regulatory trouble in cannabis marketing. People on purchased lists have not consented to receiving your communications, which violates CAN-SPAM and the consent requirements of most SMS marketing regulations. If a state regulator audits your marketing practices, evidence of purchased lists can lead to fines or license risk. Building a genuine opt-in list - where customers actively agree to receive messages during the loyalty enrollment process - is the only compliant foundation for email and SMS marketing.

{How do cannabis marketing regulations vary across state and local lines?}

Dispensary marketing regulations are highly localized. Individual states set rules about what claims can be made, what imagery is allowed, where ads can appear, and what disclosures are required. Many cities and counties layer additional restrictions on top of state rules. For multi-location operators, this creates a compliance matrix where what is permissible in one market may violate rules in another. The safest approach is to build marketing workflows around the most restrictive applicable regulations and have each market reviewed individually rather than assuming state-level compliance covers all locations.

{What is required for a compliant dispensary website?}

A compliant dispensary website starts with an age gate - the first layer of access control that prevents underage visitors from entering. Beyond that, the site must avoid health or medical claims that could draw FTC or FDA scrutiny. Disclaimers confirming products are for adult use only should appear throughout. Any data collection - including analytics - should reflect age-verified traffic, and privacy policies must accurately describe what data is gathered and how it is used. These are ongoing requirements, not one-time implementations.

{What is geo advertising and how does it help dispensaries reach customers compliantly?}

Geo advertising places display ads on mobile devices within a defined geographic radius, allowing dispensaries to reach potential customers near their location or within a specific trade area. Because mainstream platforms like Google and Meta restrict cannabis advertising, cannabis-specialized ad networks provide access to a vetted inventory of cannabis-friendly publishers and apps. These networks apply compliance filters at the platform level, reducing the risk of ads appearing in prohibited placements. Combined with age-verified targeting, geo advertising gives dispensaries a programmatic channel that mainstream platforms do not offer.]

Webinar Highlights

00:00 – Why Compliance Is the Foundation of Dispensary Marketing

The session opens by framing compliance as the operating foundation every dispensary marketer needs to understand. With regulations differing across state lines - and even between cities in the same state - the risk of non-compliance is real, and the consequences include fines and license jeopardy for businesses that have invested significantly to get to market.

06:00 – Federal Laws That Still Apply to Cannabis Businesses

Even though cannabis is federally prohibited, federal marketing and privacy laws still apply to dispensaries. The presentation covers CAN-SPAM requirements for email, FTC guidelines around advertising claims, and HIPAA obligations for medical dispensaries handling patient data - all of which remain in force regardless of state legalization status.

12:00 – Email and SMS Marketing Compliance

A detailed walkthrough of email and text marketing best practices: building opt-in lists rather than purchasing contacts, maintaining clear opt-out mechanisms, using accurate sender information, controlling list access to prevent unauthorized sends, and being transparent with subscribers about message frequency and content from the moment they opt in.

18:00 – Social Media and Age-Gating Requirements

The discussion covers platform-specific compliance considerations for social media and the requirement for age gates on dispensary websites. Age gating is a regulatory requirement in most markets and should be tied to analytics data collection to ensure that reported metrics reflect age-verified audiences rather than all site visitors.

22:00 – Programmatic Display Advertising for Dispensaries

MediaJel presents geo advertising as a compliant alternative to mainstream ad platforms. Cannabis-friendly publisher networks allow dispensaries to run programmatic display campaigns that mainstream platforms block. The segment covers how geo ads work, geographic targeting, how display campaigns connect to in-store foot traffic, and why this channel matters for dispensaries navigating a restricted advertising environment.

26:00 – Q&A and Practical Compliance Takeaways

The webinar closes with live Q&A covering audience questions about specific compliance scenarios and practical implementation. The discussion reinforces that staying compliant is an ongoing operational practice - not a one-time checklist - and that working with a cannabis-specialized marketing partner substantially reduces regulatory exposure.

FAQ

Frequently Asked Questions

[ {What are the most important compliance rules for dispensary marketing?}

The core compliance rules for dispensary marketing span federal and state levels. At the federal level, CAN-SPAM governs email practices - requiring opt-in consent, accurate sender information, and functional unsubscribe mechanisms. FTC guidelines govern advertising claims, prohibiting deceptive or misleading statements. State and local regulations dictate where ads can appear, what imagery and language is permitted, and what disclosures are required. For medical dispensaries, HIPAA adds patient privacy requirements. Staying compliant means understanding all of these layers and building marketing workflows around the most restrictive applicable standard.

{Do federal marketing laws apply to cannabis dispensaries?}

Yes. Federal marketing laws apply to cannabis dispensaries regardless of state legalization status. CAN-SPAM, FTC advertising regulations, and HIPAA for medical cannabis businesses all apply to cannabis operators. Cannabis being federally prohibited does not create an exemption from federal consumer protection or privacy law - it means cannabis businesses face both federal marketing regulations and state cannabis-specific rules simultaneously.

{How should dispensaries build a compliant email and SMS list?}

Dispensaries should build their email and SMS lists entirely through opt-in mechanisms - typically during loyalty program enrollment or through website sign-up forms. Customers must actively agree to receive communications, and the opt-in process should clearly describe how often messages will be sent and what they will contain. Purchased lists are not compliant. Contacts who request removal must be promptly unsubscribed. List access should be restricted to authorized personnel to prevent unauthorized sends that could create compliance exposure.

{What should a dispensary's age gate include?}

A compliant age gate should require visitors to confirm they are 21 or older - or the applicable legal age in the relevant state - before accessing the dispensary's website. It should be the first element presented to new visitors and should not be easily bypassed through browser refresh or caching. Tying analytics platforms to age-verified traffic ensures that data collected reflects only confirmed adult visitors, which is a stronger position from both a compliance and reporting standpoint.

{What is the risk of non-compliant cannabis advertising?}

Non-compliant cannabis advertising can result in fines from state regulators, license suspension or revocation, and legal exposure under federal law. States take marketing violations seriously because cannabis licenses are limited and compliance is a condition of holding one. Violations that involve advertising to minors carry the most severe consequences. For multi-location operators, a violation in one market can draw regulatory attention across the entire portfolio, making consistent compliance practices especially important.

{Can dispensaries advertise on Google and Facebook?}

Google and Meta have historically restricted or banned cannabis advertising on their platforms, even in states where cannabis is legal. While policies evolve and some categories of cannabis content may be permitted in certain markets, dispensaries cannot rely on these platforms for direct product promotion the way mainstream retailers can. Compliant alternatives include programmatic display through cannabis-specialized ad networks, email and SMS marketing to opt-in lists, SEO and content marketing, and out-of-home advertising where permitted by state regulations.

{What advertising options are available to cannabis dispensaries?}

Dispensaries have several compliant advertising channels available. Geo-targeted programmatic display advertising through cannabis-specialized ad networks reaches mobile users in defined geographic areas. Email and SMS marketing to opt-in lists enables direct, compliant customer communication. SEO and content marketing drives organic traffic without paid placement restrictions. Out-of-home advertising, where permitted by state rules, is another viable channel. Social media organic content is broadly available, though direct product promotion is more restricted on most platforms. A cannabis-specialized marketing partner can help build a channel mix that is both effective and compliant. ]

Cannabis Podcast Full Transcript

[ {How to Not Get Sued: Dispensary Marketing Compliance}

good morning or good afternoon if you're joining us from the east coast we will be getting underway here in just a moment allowing a couple more minutes for some of the other attendees to join us thank you so much for taking the time out of your day to join us we'll be right back thank you for taking the time once again out of your day to join us here for today's webinar session today we're going to be covering how to not get sued dispensary marketing compliance we'll get it started here in just a couple moments we'll allow another minute or so for our attendees to join us and we'll be right back all right great today's webinar will be covering how to not get sued dispensary marketing compliance really we're going to be sharing a lot of tips on how to avoid fines and keep your business license very very important thank you once again for taking the time out of your morning if you are on the west coast out of your afternoon if you're in the east coast you join us here today let's get started so for today we'll be covering which federal regulations apply to your marketing how to create ads emails and texts that are compliant the highest roi compliant marketing solutions for dispensaries and before we get started just a quick disclaimer here we are not lawyers and if you want specific legal advice speak to a cannabis attorney familiar with your state or province regulations for those specific advice okay my name is eduardo silva i'm the vp of sales here foot traffic once again i really appreciate you taking the time out of your day to attend this webinar um we'll be covering uh quite a bit of information today but before doing so a little bit of a background on foot traffic if you're just becoming familiar with us we are a dispensary digital marketing firm located in the united states we have been in business for over five years now solely focused in dispensary marketing started in southern california during the medicinal legalization and then eventually spreading throughout all of north america helping all of our clients from every state in the u.s as well as in canada to provide cannabis compliance advertisement okay to increase clientele so i really appreciate once again your time and let's get ready for today's webinar first just a couple housekeeping items here cell phones if you want to

{Get ready}

i would certainly encourage face down on your desk so you don't get distracted we're going to be covering a lot of content and we're going to move fairly fast also familiarize yourself with the zoom interface by now i think we're all professionals zooms right um but do uh note that there is a q a button on the top of the page so where you see the zoom dialog bar there q a once again we do have um panelists that will be helping us moderate any questions you have throughout the webinar so you can ask questions there uh at any point in time without disrupting as well as we will have a segment here towards the end where we'll also cover questions live make sure you do stick around we do have a promotional offer for the attendees today and we'll be sharing that towards the end of the webinar so once again thank you for your time let's go ahead and get started compliance as a dispensary owner or chief marketing officer you know there's a long list of regulations you have to deal with from where you can set up a shop to what you have to report to your state or province it's pretty easy to get lost in the weeds no pun intended in the weed there right these regulations differ across state lines and even between cities in the same state which can easily trip up a multi-location dispensary at the same time you need to ensure that your dispensaries digital presence

{Compliance Policies}

is also compliant okay here's the thing while cannabis is prohibited at a federal level there are still federal marketing and patient privacy laws that you need to comply with we're going to dive into these first the first and you should possibly be familiar with this one it's hipaa the health insurance portability and accounting act which governs the collection and use of protected health information and if you are a medical dispensary or serve patient you need to abide by it okay if you aren't hipaa compliant you may be fine from one hundred dollars all the way up to fifty thousand dollars per violation with the maximum penalty of 1.5 million per year for the same violation violations can also carry criminal charges that can result in jail time patient privacy is super important under hipaa and the penalties prove that it is not something that you want to actually take lightly okay and be proactive about it according to the cdc to be compliant you must ensure the confidentiality integrity and availability of all electronic protected health information detect and safeguard against and anticipated threats to the security of the information protect against anticipated impermissible uses or disclosures and certified compliance by your workforce so how do we do this basically make sure the computers you are using to check in your patients verify their protection and recommendation and catalog their purchases is secure install anti-virus software and run regular checks on your system to mitigate the any chance of data breach anything that has potential identifying info should only be accessible to personnel in your staff that is trained in hipaa teach your staff to close out windows immediately after viewing a patient's records so that no one else encounters data that shouldn't be accessible to them okay what about marketing well you can certainly talk about the medicinal or medical conditions in your blogs and newsletters and even highlight patient stories just don't share personally identifiable information unless a patient has given you permission to do so even then an alias is always a good idea and here's a quick tip be careful with segmentation of patient information while your state's database may give you info on a patient's medical condition or symptom don't use this as a tool for segmenting them into different groups instead ask patients to identify what they are interested in using cannabis for and segment them in that way okay that will allow you to one not disclose medical information through your segmentation you're simply allowing your customers to share their data of interest okay so that makes it a lot more easy to actually market for example they can choose from general topics surrounding cannabis such as anxiety nausea sleep or pain relief right and then you can market based on that

{CAN-SPAM}

can span act of 20 uh 2003 so hipaa is really just a prio um a way to prioritize medical records and dispensaries the rest of the laws i will be covering are for all dispensaries let's turn to the can spin act of 2003 and yes the spam is the name refers to those annoying emails that clog your inbox okay so most email providers have processes in place to protect themselves and to some extent to protect you however you still need to be mindful when creating email campaigns so that you stay within can spam's regulations when choosing an email platform make sure that it has an obvious opt-in box or text preferably with express consent collect your opt-outs and remove them from your mailing list that's very important and also ensure that he has that easy to see unsubscribe link not having these things in your email could lead to huge fines you could be fined up to sixteen thousand dollars for every email you send that isn't compliant so if you have a list of five thousand people as an example that could mean a fine up to 80 million dollars okay if you can send them all with non-compliant emails so be wary of that beyond the email platform you should also stick to these best practice to avoid getting in trouble only email those who have opted to receive messages from you do not go out there and buy lists of emails right this is something that foot traffic takes really seriously when we work with our clients and we help our customers create opt-in to grow their customer base so that they have a loyalty system in place so they can email customers as well as text message right also remove contacts who asked to be removed from your list this is very important during the opt-in process be clear about how often you send messages and what will be in those messages and then stick to that send emails with clear subject lines misleading ones will get you into trouble always identify yourself or your company in the from line and have an accurate business address in your email control who has access to your email list is also beyond important and you don't want someone else to send a non-compliant email on your behalf right because that will also be a breach of the can spam set a strong password for your email account so you don't get into trouble for a hacker's actions right if somebody hacks into your email list voila you can find yourself into trouble and even if you're headquartered outside of the u.s if you are using a us-based email marketing company or are primarily sending emails to us addresses you need to comply with can spam or you may face large fines as well castle the canadian dispensaries um you know have to deal with castle um and this really is called the fighting internet and wireless spam act also known as castle is the equivalent of can spam act in the united states so if you are located in canada or are thinking about expanding your business into canada you should follow the can spam best practices in order to protect yourself counsel essentially requires all of the same things and to be honest if you want to build a lasting relationship with your email subscribers following our best practices is just the best way to build trust and provide value long term so state dispensary marketing laws in addition to federal marketing and privacy laws u.s dispensaries must also abide by state dispensary and marketing laws each state has its own laws that govern cannabis some states that it is like they treat it like tobacco or alcohol and other states they actually are more strict than those specific regulations depending on your state you may have to add your dispensary license number to your digital ads steer clear of stating the benefits of cannabis in any of your marketing and refrain from certain types of advertisement for example some states don't allow you to use billboards while others are fine with it most states do ask that your ads appear very clearly two audiences that are at least 72 percent of that audience target uh 21 and above so that's very important right you need to understand your overall demographics several states have restrictions on how you can talk about cannabis for example washington state does doesn't want you to discuss the benefits of cannabis other states caution against spreading misinformation or marketing cannabis appealing to children before creating an ad campaign make sure to check against your state law or province's requirements to avoid putting your license in jeopardy the cannabis act in canada

{Cannabis Act}

the cannabis act lays out strict marketing prohibitions for dispensaries across the country currently cannabis retailers cannot use celebrities to endorse their products feature con customer testimonials make false misleading or deceptive statements or statements about the quality or efficiency of their product use people characters or animal mass costs to ma excuse me to market their products print advertisements that's pretty challenging right advertise using form media sponsor events offer uh in inductments um with purchases so like no raffle tickets with a purchase for example have window displays or other displays that may be seen by kids so what is allowed right swag that doesn't appeal to kids so think of brand logos on a t-shirt maybe or information informational promotion how then can dispensaries market themselves in canada canada i mean business 101 is all about differentiating yourself from the competition if you can't advertise in regular ways how can you build a loyalty um you know within your customer base the focus really needs to be an information informational promotion that means that you should strive to educate your target audience without overly promoting your products we found the best way for many canadian cannabis dispensaries to reach their target audience is through digital marketing by focusing on let's say a strong seo practice in sharing reliable usable and usable information on your website that adds value to your customers lives you can help create a loyalty amongst your following and then keep them coming back when they need some more bud right with digital marketing you can create an online presence that will draw your target audience to you and help you build that brand loyalty long term so data compliance best practices if you

{Data Compliance Best Practices}

are confused about how to remain um you know compliant and remember all of these don't worry we have some additional best practices for you so first make clear processes have a process in place to help ensure compliance at every stage for example during the data collection period data storage and the data use ensure that everyone that needs to have access to your process can find it quickly and get the answers they need so their their activities are in line with the company's policy use an age gate website disclaimer and privacy policy make sure that you are doing what you can to limit underage visitors to your website use an age gate and have a website disclaimer on the bottom of your home page that indicates that your website should not be used by those who are not of age if your state requires it you will also want to have your cannabis disclaimers in the footer as well share your privacy policy on your website wherever you ask for information like any opt-in forms let your customers know exactly how their info will be used this is an overkill this is protecting yourself and making sure that you're keeping your license in check okay also get express consent when collecting emails or phone numbers make sure that the opt-in process is clear for example if you're collecting phone numbers you can ask customers to send a text to a short code with a particular phrase to opt in this counts as express consent the first text they receive shall let the client know how many messages to expect from you and how to unsubscribe as well make it clear who are you right your email should have your dispensaries name and address at the bottom if you're sending a text you should also identify your dispensary for example here's a text right save ten dollars on two cresco cartridges when you stop by herbology today reserve yours now double check service providers can be a useful resource to identify how your marketing can be compliant but it's up to you to ensure that your messages meet the legal guidelines for example even if you are using your mailchimp to share your email addresses and unsubscribe info you need to verify this yourself ultimately you will be held responsible if it's missing not the service provider also set up a google alert stay on top of any changes of regulations by setting up a google alert for example if you're following the status of illinois data transparency act privacy right and privacy act set an alert so you're notified of any changes to the law that may affect your dispensary in the end of the day let's jump into compliant ways to advertise your business online starting with search engine optimization or what's referred to as seo now i'm starting with seo not only because it's a crucial tool for getting your website in front of potential customers but also because there are no regulations or restrictions against doing seo so whether you're in orlando or ontario you can confidently start an seo strategy that makes your website easier to find and score more visitors seo is the practice of increasing the quality and quantity of traffic to your website through organic search results this is unpaid traffic that comes in from google when customers want to find a dispensary near them they turn to search and google is actually probably top of mind if you want to show up in those search results then you must have a robust seo strategy and a team to implement it otherwise searchers will just not find you right and they will be veered towards your competition when you have a good seo strategy two things are going to happen one you will have you will show up higher in the search results and two you will get more organic traffic right now the top three results of a search tends to get 75 of all organic traffic the lower you are on the search result the last traffic you will get so why does this matter because organic traffic is one of the most dependable sources of traffic and revenue for any business thanks to the actual part of search engine optimization here which is called optimizing your traffic will be relevant in high quality these are people who are already looking for you they're looking for your product and they're interested in what you have to sell our seo clients see an increase in roi on their investment and in fact many of our customers some of the top performing ones are amounting to nearly 70 percent of their e-commerce revenue are coming from this seo practice some are even getting as high as 93 dollars in return for every dollar spent in seo again this is completely compliant and it's a way to increase your visibility and get more traffic to your website and thus more sales in addition to your age gate we will verify the age for the data we collect via our google analytics information as well right so we actually tie that directly to your website and make sure that you get all of that reporting

{Geo Ads}

geo ads geo advertisement is the use of display ads on mobile devices within certain geographical area geo ads allow you to connect with new customers right where they are with the record increase in internet use because of covid online display ads can help you keep your dispensary front and center and we have a network of compliant cannabis friendly sites and apps that allows us to share your display ads and drive sales if you're if you actually have tried getting ads on a website or an app before you know just how hard it can be to find cannabis friendly sites that will host your ads you can use geo ads to advertise directly to people within your delivery area or you're near your dispensary target areas and groups of people who are more likely to be interested in your dispensary or delivery service once they enter one of the perimeters you've created for your ads they will see your ads if they use one of the mobile sites or apps within our network one of the biggest platforms excuse me one of the biggest problems facing dispensaries the lack of complying waste you advertise and our geo ad service not only addresses this concern but also makes the whole process really easy we can create the ads for you in a way that it is compliant within your state or province for example display ads in california must include a dispensary license number on them each state has its own minimum age requirement for percentage of traffic on apps and websites that must be 21 plus to deliver cannabis ads on that platform we abide by the age restriction regulation on a state-by-state basis so that we are only delivering your ads on the age compliant apps and websites and sites that do not meet the state's requirements are blacklisted on the consumer side a cross-reference purchase data census data voter file right location visitation and more to ensure the consumers we are delivering ads to meet meet the actual age requirement itself this is all uh in addition to the fact that the majority of audiences we utilize target customers who previously visited a dispensary of or you know purchase cannabis online before and then google ads the last digital advertisement service i want to cover today is google ads google ads is pay-per-click advertisement hosted on the world's most popular search engine it lets you get your ad right above search results the number one question we get about google ads is can dispensaries advertise on google ads and thankfully the answer is yes although it's not that clear there are restrictions and it's crucial that you work with a team like foot traffic that has a clear track record or leveraging google ads for our clients it is also important to note that 93 of all internet searches in north america is done via google making this the most valuable tool for your dispensary it's the most used search tool actually in the world and it's actually the one that's most popular amongst your customers as well if you have your ad set up right you can start appealing to potential customers who are looking for dispensaries near them and send them directly to your menu part of the reason that google ads is such a high roi for our clients is that you're advertising to people who are already interested in your service our customers have made an average of 48 dollars for every dollar spent on google ads and foot traffic is the leader in google ads management for dispensaries in north america we manage north of one million dollars worth of advertisement spent annually and we do this in a compliant fashion by targeting audience who are of age using google uh google ads right and so we also integrate that directly to your website and track all that information for you so what about social now you may be wondering can i do marketing over social media and

{Social?}

well unfortunately you cannot use facebook or instagram ads to make your just to advertise your dispensary however you can have a social media account that focuses on brand awareness and to avoid getting shut down though you have to be careful we actually just did a webinar on the do's and don'ts of instagram for dispensaries uh last week so feel free to navigate to foot traffic dot co forward slash webinars to check it out and we'll put that link also here on the chat window for you okay so that link again foot traffic dot co for slash webinars uh check out the webinar on the do's and don'ts of instagram um for this for dispensary marketing so let's talk about how you can actually get started i hope that first and foremost this information helped you better understand the difference in regulations that affect dispensaries and also digital marketing and to help you get started with compliant digital marketing we have a special deal for you as a first time client customer so we are offering a free trial of google ads meaning we will not charge you for your advertisement campaign this is to simply give you an introduction to compliant advertisement uh once again anywhere in north america and if you are interested please do feel free to reach out to us um so that is a free trial of google ads right to get you started advertising uh we'll also insert here a link how to get started talking to us so we can get you set up um i want to open up for questions but we are running a little short on time any questions from the audience i'm happy to address those now and or we can also take them and address them offline wonderful well thank you so much for sticking around and once again we really appreciate your time and dedication and if you do you uh want to get started with uh a free trial of google ads feel free to get in touch with us we have put a link here in the chat window foot traffic dot me forward slash call and we'll get you set up today have a wonderful rest of your afternoon and thank you again ]