Make the Most of New Google My Business Features

Google My Business (GMB) has two new features that dispensaries should make the most of.

As a crucial component of local SEO, your GMB profile helps you connect with potential customers looking for dispensaries near them. It’s free to create a profile, and if you haven’t done so already, you need to start the process ASAP.

Google My Business Features

When customers search for your dispensary on a desktop, your GMB profile shows up on the righthand side of the screen. This profile also displays when searchers use maps, and it’s the first thing that shows when a user searches on mobile.
Plus, Google has made GMB profiles the number one off-site local SEO factor—which means that if you want to show up in local searches, you need to use it.

In addition to the typical Google My Business features, like being able to post your photos, business description hours, address, phone number, and website, now you can highlight whether you provide online care and allow customers to make appointments from your profile.

How to Use New Google My Business Features

Both recreational and medical dispensaries can use these features to help educate customers.

For example, if you host consultations and have moved to virtual consultations in light of the current pandemic, you can advertise that you provide online care. You can also connect your scheduling system so that potential customers can make an appointment.

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While most dispensaries have remained open across the country after being deemed essential businesses, many have opted to cancel in-person consultations to reduce contact between staff and customers. By implementing virtual appointments, you can increase your reach and ensure that you’re still helping your customers learn more about the different products you carry and how they may affect them.

Update Your GMB Profile

While you’re updating your GMB profile to make the most of the new features, make sure to check that your other information is correct. If you’ve never optimized your description or if there are new things you would like to highlight about your dispensary, now is the perfect time!
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Your dispensary GMB profile should share your unique value proposition (what makes you stand out from other dispensaries) and help customers understand who you are and what you do. Are you the closest dispensary to the airport? Do you only sell your own products? Do you specialize in organic cannabis products? Let potential customers know with a concise, informative GMB description—and don’t forget to add in some keywords to ensure you come up for relevant searches.

In addition to the above-mentioned features, Google also added the ability to ask for estimates and to link to online classes. While the estimates feature doesn’t really help dispensaries, if your dispensary is creating educational videos or offering webinars about cannabis education, you can use the online classes feature to link to your content.