How to Use New Google My Business Features
Both recreational and medical dispensaries can use these features to help educate customers.
For example, if you host consultations and have moved to virtual consultations in light of the current pandemic, you can advertise that you provide online care. You can also connect your scheduling system so that potential customers can make an appointment.
While most dispensaries have remained open across the country after being deemed essential businesses, many have opted to cancel in-person consultations to reduce contact between staff and customers. By implementing virtual appointments, you can increase your reach and ensure that you’re still helping your customers learn more about the different products you carry and how they may affect them.
Update Your GMB Profile
While you’re updating your GMB profile to make the most of the new features, make sure to check that your other information is correct. If you’ve never optimized your description or if there are new things you would like to highlight about your dispensary, now is the perfect time!
Your dispensary GMB profile should share your unique value proposition (what makes you stand out from other dispensaries) and help customers understand who you are and what you do. Are you the closest dispensary to the airport? Do you only sell your own products? Do you specialize in organic cannabis products? Let potential customers know with a concise, informative GMB description—and don’t forget to add in some keywords to ensure you come up for relevant searches.
In addition to the above-mentioned features, Google also added the ability to ask for estimates and to link to online classes. While the estimates feature doesn’t really help dispensaries, if your dispensary is creating educational videos or offering webinars about cannabis education, you can use the online classes feature to link to your content.