Before any online or instore purchase is made, a human connection is sparked. Something piques interest, generates engagement, and drives a consumer to act.
In today’s non-linear buying journey, most of a prospect’s research, discovery, and decision-making occurs digitally… and long before they search for a specific brand, walk through a dispensary’s door, or hit “buy now”. To attract and convert customers, cannabis brands and retailers must identify those pivotal moments of interest and capture attention where it counts.