Optimize Titles And Meta Descriptions
Technical SEO changes like optimizing your titles, meta tags, and links are often some of the easiest and quickest fixes to implement.
Optimizing page titles and meta descriptions can boost your search engine click-through-rate (CTR). Titles and descriptions that are accurate and appealing can encourage more search engine users to click through to your website. There are many different ways to make your descriptions more appealing like by mentioning interesting information, keywords, brand advantages, and competitive prices.
Optimize Your Links For An Easy SEO Boost
After you finish optimizing your titles and meta descriptions, make sure to take the time to optimize your links too.
Ensure that all of your site’s links work and that they lead to high-authority, high-quality websites. Your established links may get taken down or be switched to no-follow for any number of reasons. 404 errors can wreak havoc on your SEO so it’s important to quickly fix them whenever you find them. Regularly checking your links to ensure they are still alive and well (and updating any that aren’t) is good SEO practice.
Additionally, ensure that you have enough links pointing to your own site. If a page on your site does not link to any other pages, Google’s crawlers may have a hard time finding it. Creating links between your site’s own pages will make it easier for Google to understand the architecture of your site.
You should also check for penalty-prone backlinks. Numerous links coming from the same IP address or C-Class block can give the impression that they are coming from a private blog network, something that search engines hate. If you find risky links on your site, you may want to remove them.
Test And Improve Your Site Speed
Website speed has been an SEO factor for a long time. If your site is slow, clunky, or hard to get around, don’t be surprised if your SEO is negatively affected. And even if your site speed is not directly affecting your search rankings, it may be driving away visitors who simply don’t want to deal with your slow interface.
There are numerous online tools that can help you test your site’s speed. If you find that your site is loading slowly, consider making the technical changes required to speed it up. Google’s PageSpeed Insights will not only tell you how fast or slow your site is, but will also make recommendations in real-time that can quickly be implemented to improve site speed.
Check Your Sitemap
Lastly, take a moment to check that your sitemap is correctly structured and submitted to Google. Sitemaps act as guides for search engines, providing them with crucial information about your site structure and the pages you want crawled and listed.
It’s important that your sitemap is clean, concise, up-to-date, and registered in Google’s Search Console. If you want to find out more about how to properly set up and submit your sitemap, check out Google’s sitemap guide.