Jake is a highly-regarded visionary leader with fifteen years in the mobile and advertising industries. Before founding MediaJel with his business partner, Aaron, Jake started the mobile advertising company, Media Cannon. As CEO, he built the company up and led it to a successful exit in 2010. He’s created successful mobile products, ad-tech platforms serving millions of users, and has a proven executive management track record. He has an encyclopedic knowledge of everything, as far we can tell. And no, you won’t beat him at trivia.
Interesting Fact: Jake spent every day of first grade in detention.
Co-founder; President; Chief Revenue Officer
Aaron is a serial entrepreneur with over ten years of experience in the CPG industry. In that time, he’s seen every side of the business. He’s worked several huge-name legacy brands and owned another business, which he sold to focus on MediaJel. Graduating with a Bachelor’s in Communications with an emphasis in Marketing and Advertising from The San Diego State University, Aaron excels in defining, developing, and executing strategies to generate new business, products, and revenue channels. While he has a brain for the business, his heart belongs to riding beach cruisers with his family, coaching youth sports, and quoting 80’s comedies.
Interesting Fact: At 14 years old, Aaron exaggerated his age when applying to Arby’s. He got the job.
Senior Vice President of Account Services
With over twenty years of experience leading accounts at The Integer Group for clients like Kellogg’s, Coors, Coca-Cola, Jack Links, and White Wave Foods, Todd brings a broad and deep understanding of developing fully-integrated, commerce-driving shopper marketing campaigns across a range of retail channels and store formats to the MediaJel team. With his extensive experience in consumer packaged goods and shopper marketing, Todd is a critical part of the unique capabilities we offer.
Interesting Fact: Todd got his first job in advertising at the ripe age of 9, starring in a commercial for K-Tel snow sleds.
Vice President of Finance, Analytics, & Strategy
Justin uses his analytical mind and diverse professional experience to help drive revenue growth and profit maximization for companies ranging from startups to billion-dollar enterprises. With a Master’s degree in Economics, he specializes in understanding and interpreting data to build comprehensive strategies and solid financial foundations for companies to continue to grow and maximize profits, year after year. When he’s not at his MediaJel desk, you’ll find him hitting the slopes of Lake Tahoe or tearing up the dance floors of San Francisco.
Interesting Fact: With a hero like Mr. Miyagi, it’s no surprise that Justin is a black belt in karate.
Vice President of Engineering
Dana is a software architect with over twelve years of experience in advertising platform development. He’s created feature-rich ad platforms for entities like Sephora, OnSpot Data, BMW, and the Canadian government. He specializes in visualization of geospatial data and creating custom order processing pipelines. Outside of work, he enjoys swimming, snowboarding, and hockey (provided he’s on the other side of the glass). Dana’s morning routine consists of getting up, getting dressed, then spilling coffee on himself.
Interesting Fact: He’s our gentle giant, but he’s also the guy you want on your side in a bar fight.
Naphtali is an accomplished artist with over twenty years of ad agency experience under his belt, but that doesn’t mean he’s done learning (the good ones never are). Naphtali has a deep understanding of the creative process. He not only delivers inspired branding, illustration, animation, character design, and visual storytelling; he makes sure to bring his clients along for the ride. Between the notebooks that can barely contain his ideas, to his barely-containable smile, Naphtali is a force for creativity and inspiration.
Interesting Fact: When he’s on a tight deadline, Naphtali spins Katy Perry to boost his productivity.
SVP of Consumer Products
Steve is a serial entrepreneur (hey, we’ve got a type). Over the last twenty years, he’s built custom software for companies on the Fortune 500 list and nearly 100 early-stage startups. In his career, he’s worked for six award-winning software companies, four of which he co-founded: Logical Advantage, Vibe Ventures, Binary Ventures and and another in stealth. Nothing feeds his soul like the creative process, whether it’s in the office or in his kitchen cooking lunch for the team or his two daughters, Alexandra and Jordan, back in Charlotte, North Carolina.
Interesting Fact: In high school, Steve earned more money than his teachers by owning the two largest newspaper routes in Charlotte.
Vice President of Digital Strategy
Peter leverages his more than ten years of SEO/SEM marketing experience to carefully craft messaging for brands and connects them to carefully crafted audiences. He began his career as an incubator for brands like Universal Studios and Konami. He’s founded three digital marketing companies that served a diverse set of clients around the country and the world, but all of that pales in comparison to his proudest achievement: his wife Sarah and their two children, Miles and Georgia.
Interesting Fact: Peter wears size 17 shoes (which means he has to take most stairs sideways).
Senior Director of Digital Operations
Ben brings seventeen years of digital media experience to the MedialJel team. Twelve of which he spent as Senior Director of E-commerce at CBS interactive. He ran online stores and auction platforms for CBSSports.com and the NCAA, as well as for major college athletic departments like Alabama, Notre Dame, Ohio State, Stanford, and Texas. Graduating with a degree in Communications from UC San Diego, Ben specializes in project management, platform development, strategic planning, and staff development. When he’s not working, he’s living his dream with his wife Annett and their daughter, Scarlett. And one word to the wise, unless you’re a Cub’s fan, you might not want to talk baseball.
Interesting Fact: Ben is undeniably the best karaoke singer on our team. In fact, some might say this is the quality that won his wife over.
Chaela is the face of MediaJel HQ. She’s the first person you meet walking in and is an important pillar of our company culture. She primarily runs our social media outreach and has taken to it like a fish to water. She’s been passionate about makeup for longer than she’s known how to walk, and is a certified Esthetician; a skill that comes in handy on all of the MediaJel video productions. No matter what you need, you’ll always find her ready and happy to lend a helping hand.
Interesting Fact:Chaela has a birthmark resembling a chocolate chip cookie.