Welcome to The Cannabis
Marketing Academy

Your go-to resource for mastering cannabis marketing in the fast-growing cannabis industry. Whether you're a dispensary owner, cannabis entrepreneur, or marketing strategist, this academy equips you with the tools to build a thriving, compliant cannabis brand. Explore expert-backed strategies for SEO, programmatic advertising, email and SMS, content creation, and more, designed specifically for regulated industries like cannabis, CBD, and hemp.

Cannabis Business Plan

The complete blueprint for building a compliant, competitive, and compelling business plan for cannabis brands, dispensaries, and startups.

Cannabis Market Research

A step-by-step guide to understanding cannabis consumers, competitors, and opportunities in your local market

Cannabis Target Market Audiences

We break down the most common types of pot smokers and how to reach them—whether you're running a dispensary, DTC brand, or delivery service.

Cannabis Programmatic Advertising

Programmatic advertising gives cannabis businesses a compliant, scalable way to reach verified 21+ audiences. Learn how to use geotargeting, behavioral data, and multi-channel media placements.

Cannabis eCommerce Funnel

Learn how to guide cannabis and CBD consumers from awareness to purchase with an optimized eCommerce funnel. This section covers omnichannel touchpoints, retargeting, and full-funnel campaign design.

Cannabis Advertising Strategies

Explore cannabis-friendly ad platforms, display strategies, and the limitations of Google, Meta, and X. Discover how compliant cannabis advertising actually works.

Cannabis Branding

Branding goes far beyond logos and packaging. Learn how to build a compliant, trusted, and emotionally resonant cannabis brand that stands out in a saturated market.

Cannabis CRM Software

A strong CRM strategy is key to repeat purchases and loyalty. Learn how to set up your cannabis CRM to support email campaigns, SMS messaging, and personalization.

Dispensary Marketing Strategy

Build an omnichannel dispensary marketing strategy using local SEO, paid media, loyalty campaigns, and content marketing to attract and retain customers.

Cannabis POS Software

Your POS system does more than process payments—it powers your eCommerce, compliance, and loyalty strategies. Discover how to choose a dispensary POS that scales.

Cannabis Loyalty Program Tactics

Explore effective dispensary loyalty strategies that encourage repeat visits and increase lifetime value. Learn what types of offers work best for cannabis buyers.

Cannabis Dispensary Email Marketing

Build high-converting cannabis email campaigns that comply with regulations while delivering value to your audience. Explore segmentation, automation, and list growth.

Cannabis Mobile Marketing

Learn how to engage on-the-go cannabis consumers through mobile-optimized ads, SMS campaigns, and mobile retargeting—while staying compliant.

Cannabis Content Marketing

Content is your #1 organic channel. Learn how to create compliant blog posts, landing pages, and product education guides that drive SEO and conversions.

Cannabis Reputation Management

Online reviews can make or break your brand or dispensary. Discover how to manage, respond to, and improve your cannabis brand’s online reputation.

Cannabis Dispensary SEO

Get found online with proven cannabis SEO tactics—from keyword strategy and schema to link building and location pages. Boost your dispensary’s organic traffic.

Cannabis Voice Search Optimization

Voice search is on the rise. Learn how to optimize your cannabis content for natural language queries and smart speaker discovery.

Cannabis Social Media Marketing

Understand how to grow brand awareness on Instagram, X, LinkedIn, and emerging platforms—while avoiding bans and shadowbans.

Cannabis Video Marketing

Video is a high-conversion format in cannabis. Learn how to create and distribute compliant product videos, how-tos, and brand stories.

Cannabis SMS & Text Message Marketing

Leverage SMS as one of the most powerful retention channels for DTC brands and dispensaries. Explore opt-in best practices, segmentation, and campaign ideas.

Cannabis Word of Mouth Marketing

Learn how to turn customers into advocates using word-of-mouth marketing, referrals, user-generated content, and in-store experiences.

Cannabis Local SEO

Execute local SEO marketing strategies to attract nearby cannabis consumers. Learn how to blend local SEO, neighborhood events, and regional trends.

Cannabis Influencer Marketing

Discover how to find and collaborate with cannabis influencers, from micro-creators to macro partnerships—without violating platform terms.

Cannabis Search Engine Marketing

Explore cannabis search engine marketing—from Google to Bing and DuckDuckGo campaigns. Learn where SEM fits into your funnel.

Curious What We Can Do for You?

We believe cannabis companies should be freed from restrictive digital advertising barriers.

You deserve access to technology tools and expertise – regardless of your size or geography – that reflect the same innovative and entrepreneurial spirit you bring to the market.

Don’t compromise on safety or scale.

Let's Talk

Welcome to The Cannabis Marketing Academy