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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Insights  |  Tips

How to Use Direct Mailers for Your Dispensary

Types of Dispensary Direct Mailers Depending on how large you want to go, we can create regular sized postcards, large postcards, flyers, and brochures. These are the most economical options, but if you want to make a splash, we have no problem sourcing alternatives for you. The size you choose […]

Insights  |  Tips

Stay In the Loop: Important Cannabis Publications to Follow

Cannabis Publications: Business, Finance and Entrepreneurship Cannabis Business Times Visit website A national publication aimed squarely at cultivators, CBT delivers industry news, articles on financial and legal resources and business opportunities, and strategies for growers, business owners, and anyone else involved in the legal cannabis industry.  Ganjapreneur Visit website A […]

Insights  |  Tips

6 Ways Small Dispensaries Can Compete With Large MSOs

Stay Lean!  Operating lean is a business strategy that is all about doing more with less. Lean operating principles strive to cut down on variance and waste while promoting a standardized workflow that gets things done. How can small dispensaries take advantage of lean principles? By making the most of […]

Insights  |  Tips

How to Write a Cannabis Dispensary Business Plan

Key Components of Your Dispensary Business Plan Now, let’s break down the core components of your cannabis dispensary business plan and explore each one in depth: Cannabis Dispensary Problem and Solution: Identifying the Problem: In every profitable business, success hinges on solving a problem. Your dispensary needs to identify a […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Staying connected with customers
Insights  |  Tips

COVID-19 Update: How to Connect with Customers (Despite a Coronavirus Resurgence)

Staying Connected with Customers: Offer Online Chat In general, we’re all for simplifying websites to make them cleaner, more intuitive and functional. But especially these days, adding chat functionality is a no-brainer. Why? Let us count the ways: 1. Faster Response = More Leads Especially because dispensary customers often search […]

Insights  |  Tips

Types of Questions Your Budtenders Should Ask Every Customer

Selling cannabis is unique for many reasons. But the biggest factor that sets it apart is the number of customers coming in that are new to the product. There’s a lot for new customers to navigate in the world of cannabis—not to mention the legal issues and stigma the cannabis community is trying to move past.

Insights  |  Tips

5 Must-Have Dispensary Technology Platforms for a Successful Opening

Dispensary Point Of Sale Software At its simplest level, your Point of Sale (POS) technology is your digital cash register. It manages your transactions, updates and adjusts your stocklists reliably and in real-time, and conforms to all the complex legal mandates required to play in the cannabis field. When it […]

Insights  |  Tips

Tip of the Week: How to Set Holiday Hours in Google My Business, Yelp and Bing

Today it’s all about the local holiday listings. One of the most important things to remember and to take into consideration coming into a big holiday season is updating your holiday hours for your businesses. The reason we want to do this is to make sure that our local business […]

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