MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Title Tag Optimization When it comes to on-page optimization for cannabis dispensaries, title tags are major factor. Title tags are displayed in the browser header when visitors view your website. Search engines utilize title tags to determine if the content is relevant to a user’s search query. Read the full […]
1. Cannabis Business Directories Establishing visibility to your target audience is always a smart investment. One way to do this is to invest in listing your dispensary on reputable cannabis business directories. What this does is alert Google that your website is added to an authoritative resource; however, be wary […]
What is NAP? To understand how your cannabis dispensary local NAP can affect your business, we must first define what NAP means. NAP stands for Name-Address-Phone Number. NAP is incredibly important for local SEO because Google and other search engines rely on the NAP information that you present to determine if they […]
Understanding Your Mobile Audience When it comes to local search, your mobile audience is often very different from your desktop audience. Since most desktop searches come from home or work, local desktop searches have a delayed search intent. In most cases, the search is happening for an event that is […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Exact Match This is when the anchor text is the exact keyword phrase you’d like to rank for on your site. Ex: Mediajel is data-driven digital marketing focused on increasing leads. Exact match anchor texts used to be much more useful in the past, but since the introduction of Penguin […]
How to Write Meta Descriptions for Cannabis Dispensaries: SEO Best Practices A meta description is a form of advertising for your page. The content should be unique, informative, contain relevant keywords and have a strong CTA. Where to add the Meta Description: You can add a meta description in the […]
The Basics of Title Tags Code Sample <head><title>Dispensary Name in San Francisco, CA</title></head> Ideal Format Primary Keyword – Secondary Keyword | Dispensary/ Brand Name Optimal Length for Title Tags Google presents 50-60 characters of a title tag in search engine results pages. If you keep your titles under 55 characters, 95% of your […]
The Value of Cannabis Keywords How much is a keyword worth? Valuable keywords are: relevant to your products and services, accurate descriptors of your company’s expertise, and offer potential financial value. You can get a rough estimate of what any particular keyword might be worth to your business by following […]
